{"id":495,"date":"2020-08-08T18:01:58","date_gmt":"2020-08-08T21:01:58","guid":{"rendered":"https:\/\/capsexpress.com.br\/blog\/?p=495"},"modified":"2024-10-08T15:30:00","modified_gmt":"2024-10-08T18:30:00","slug":"como-fechar-uma-venda","status":"publish","type":"post","link":"https:\/\/capsexpress.com.br\/blog\/como-fechar-uma-venda\/","title":{"rendered":"Como fechar uma venda?"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Como fechar uma venda? aprenda alguns segredos\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tQW4MM7eDog?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea faz vendas pelo seu neg\u00f3cio ou trabalha como vendedor em alguma empresa, fica nesse v\u00eddeo que eu vou contar alguns segredos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma pessoa s\u00f3 adquire aquilo que ele pensa ser uma satisfa\u00e7\u00e3o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O agente homem, no caso as pessoas s\u00f3 compram ou tomam decis\u00f5es para mudar o seu estado atual. Muitas vezes eu vejo v\u00e1rios tipos de pirotecnia de marketing e publicidade, mas sempre o que ir\u00e1 funcionar \u00e9 o foco na necessidade, na dor, do cliente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mesmo que sua p\u00e1gina de captura, sua landingpage , seja fant\u00e1stica, voc\u00ea n\u00e3o fechar\u00e1 vendas se n\u00e3o passar a ideia para o consumidor de que a necessidade dele ser\u00e1 suprida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando um vendedor se foca em atender a necessidade do seu cliente, a venda ser\u00e1 certa por consequ\u00eancia. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um cliente satisfeito gera lucro, um bom produto tem o seu pre\u00e7o. V\u00e1rias empresas e neg\u00f3cios se focam muito no custo, pensando que tudo que o consumidor quer \u00e9 pre\u00e7o, mas muitos deles querem atendimento e outros est\u00e3o cansados de promo\u00e7\u00e3o querem algo ou disruptivo, arrojado, exclusivo ou alguma garantia e coisas do tipo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nem sempre a necessidade do cliente \u00e9 pre\u00e7o. S\u00f3 um servi\u00e7o\/produto bem precificado poder\u00e1 trazer esse valor ao cliente. Voc\u00ea nunca conseguir\u00e1 prestar um servi\u00e7o de qualidade triple A se n\u00e3o cobrar o m\u00ednimo para tornar isso vi\u00e1vel. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por isso quando voc\u00ea for fazer uma proposta deixe bem claro o valor essencial que o cliente quer de voc\u00ea. Muito daquilo que voc\u00ea gera para o ciente e feito com base naquilo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se voc\u00ea faz vendas pelo seu neg\u00f3cio ou trabalha como vendedor em alguma empresa, fica nesse v\u00eddeo que eu vou [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[28,37,26],"class_list":["post-495","post","type-post","status-publish","format-standard","hentry","category-empreendedorismo","tag-empreendedorismo","tag-empreender","tag-vendas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como fechar uma venda? - Capsexpress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capsexpress.com.br\/blog\/como-fechar-uma-venda\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como fechar uma venda? - Capsexpress\" \/>\n<meta property=\"og:description\" content=\"Se voc\u00ea faz vendas pelo seu neg\u00f3cio ou trabalha como vendedor em alguma empresa, fica nesse v\u00eddeo que eu vou [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/capsexpress.com.br\/blog\/como-fechar-uma-venda\/\" \/>\n<meta property=\"og:site_name\" content=\"Capsexpress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CapsExpressBRA\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ecalheirana\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-08T21:01:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-08T18:30:00+00:00\" \/>\n<meta name=\"author\" content=\"Estev\u00e3o Rui Calheirana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Estev\u00e3o Rui Calheirana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/como-fechar-uma-venda\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/como-fechar-uma-venda\\\/\"},\"author\":{\"name\":\"Estev\u00e3o Rui Calheirana\",\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/dc5daff202c053d23bd9c0b28a63a48a\"},\"headline\":\"Como fechar uma venda?\",\"datePublished\":\"2020-08-08T21:01:58+00:00\",\"dateModified\":\"2024-10-08T18:30:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/como-fechar-uma-venda\\\/\"},\"wordCount\":284,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/#organization\"},\"keywords\":[\"empreendedorismo\",\"empreender\",\"vendas\"],\"articleSection\":[\"Empreendedorismo\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/como-fechar-uma-venda\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/como-fechar-uma-venda\\\/\",\"url\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/como-fechar-uma-venda\\\/\",\"name\":\"Como fechar uma venda? - Capsexpress\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/#website\"},\"datePublished\":\"2020-08-08T21:01:58+00:00\",\"dateModified\":\"2024-10-08T18:30:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/como-fechar-uma-venda\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/como-fechar-uma-venda\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/como-fechar-uma-venda\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Como fechar uma venda?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/\",\"name\":\"Capsexpress\",\"description\":\"Suplementos e solu\u00e7\u00f5es para marca pr\u00f3pria\",\"publisher\":{\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/#organization\",\"name\":\"CapsExpress\",\"url\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/capsexpresslogo.png\",\"contentUrl\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/capsexpresslogo.png\",\"width\":230,\"height\":90,\"caption\":\"CapsExpress\"},\"image\":{\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/CapsExpressBRA\\\/\",\"https:\\\/\\\/www.instagram.com\\\/capsexpressbra\\\/\",\"https:\\\/\\\/www.youtube.com\\\/Capsexpress\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/dc5daff202c053d23bd9c0b28a63a48a\",\"name\":\"Estev\u00e3o Rui Calheirana\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/473397492_1074542714689758_662348470979866865_n-1.jpg\",\"url\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/473397492_1074542714689758_662348470979866865_n-1.jpg\",\"contentUrl\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/473397492_1074542714689758_662348470979866865_n-1.jpg\",\"caption\":\"Estev\u00e3o Rui Calheirana\"},\"description\":\"Sobre o Autor: Estev\u00e3o Rui Calheirana \u00e9 CEO da Capsexpress Brasil e Capsexpress USA, especialista em estrat\u00e9gia de marcas pr\u00f3prias com mais de R$60 milh\u00f5es em vendas acumuladas. Atua como investidor na acelera\u00e7\u00e3o e internacionaliza\u00e7\u00e3o de marcas nos setores de suplementos, cosm\u00e9ticos e alimentos.\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ecalheirana\",\"https:\\\/\\\/www.instagram.com\\\/estevaoruic\\\/\",\"https:\\\/\\\/br.linkedin.com\\\/in\\\/estevo-rui-calheirana-6a8445113\"],\"url\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/author\\\/adminca\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Como fechar uma venda? - Capsexpress","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/capsexpress.com.br\/blog\/como-fechar-uma-venda\/","og_locale":"pt_BR","og_type":"article","og_title":"Como fechar uma venda? - Capsexpress","og_description":"Se voc\u00ea faz vendas pelo seu neg\u00f3cio ou trabalha como vendedor em alguma empresa, fica nesse v\u00eddeo que eu vou [&hellip;]","og_url":"https:\/\/capsexpress.com.br\/blog\/como-fechar-uma-venda\/","og_site_name":"Capsexpress","article_publisher":"https:\/\/www.facebook.com\/CapsExpressBRA\/","article_author":"https:\/\/www.facebook.com\/ecalheirana","article_published_time":"2020-08-08T21:01:58+00:00","article_modified_time":"2024-10-08T18:30:00+00:00","author":"Estev\u00e3o Rui Calheirana","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Estev\u00e3o Rui Calheirana","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/capsexpress.com.br\/blog\/como-fechar-uma-venda\/#article","isPartOf":{"@id":"https:\/\/capsexpress.com.br\/blog\/como-fechar-uma-venda\/"},"author":{"name":"Estev\u00e3o Rui Calheirana","@id":"https:\/\/capsexpress.com.br\/blog\/#\/schema\/person\/dc5daff202c053d23bd9c0b28a63a48a"},"headline":"Como fechar uma venda?","datePublished":"2020-08-08T21:01:58+00:00","dateModified":"2024-10-08T18:30:00+00:00","mainEntityOfPage":{"@id":"https:\/\/capsexpress.com.br\/blog\/como-fechar-uma-venda\/"},"wordCount":284,"commentCount":0,"publisher":{"@id":"https:\/\/capsexpress.com.br\/blog\/#organization"},"keywords":["empreendedorismo","empreender","vendas"],"articleSection":["Empreendedorismo"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/capsexpress.com.br\/blog\/como-fechar-uma-venda\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/capsexpress.com.br\/blog\/como-fechar-uma-venda\/","url":"https:\/\/capsexpress.com.br\/blog\/como-fechar-uma-venda\/","name":"Como fechar uma venda? - Capsexpress","isPartOf":{"@id":"https:\/\/capsexpress.com.br\/blog\/#website"},"datePublished":"2020-08-08T21:01:58+00:00","dateModified":"2024-10-08T18:30:00+00:00","breadcrumb":{"@id":"https:\/\/capsexpress.com.br\/blog\/como-fechar-uma-venda\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/capsexpress.com.br\/blog\/como-fechar-uma-venda\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/capsexpress.com.br\/blog\/como-fechar-uma-venda\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/capsexpress.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"Como fechar uma venda?"}]},{"@type":"WebSite","@id":"https:\/\/capsexpress.com.br\/blog\/#website","url":"https:\/\/capsexpress.com.br\/blog\/","name":"Capsexpress","description":"Suplementos e solu\u00e7\u00f5es para marca pr\u00f3pria","publisher":{"@id":"https:\/\/capsexpress.com.br\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/capsexpress.com.br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/capsexpress.com.br\/blog\/#organization","name":"CapsExpress","url":"https:\/\/capsexpress.com.br\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/capsexpress.com.br\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/08\/capsexpresslogo.png","contentUrl":"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/08\/capsexpresslogo.png","width":230,"height":90,"caption":"CapsExpress"},"image":{"@id":"https:\/\/capsexpress.com.br\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CapsExpressBRA\/","https:\/\/www.instagram.com\/capsexpressbra\/","https:\/\/www.youtube.com\/Capsexpress"]},{"@type":"Person","@id":"https:\/\/capsexpress.com.br\/blog\/#\/schema\/person\/dc5daff202c053d23bd9c0b28a63a48a","name":"Estev\u00e3o Rui Calheirana","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2025\/07\/473397492_1074542714689758_662348470979866865_n-1.jpg","url":"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2025\/07\/473397492_1074542714689758_662348470979866865_n-1.jpg","contentUrl":"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2025\/07\/473397492_1074542714689758_662348470979866865_n-1.jpg","caption":"Estev\u00e3o Rui Calheirana"},"description":"Sobre o Autor: Estev\u00e3o Rui Calheirana \u00e9 CEO da Capsexpress Brasil e Capsexpress USA, especialista em estrat\u00e9gia de marcas pr\u00f3prias com mais de R$60 milh\u00f5es em vendas acumuladas. Atua como investidor na acelera\u00e7\u00e3o e internacionaliza\u00e7\u00e3o de marcas nos setores de suplementos, cosm\u00e9ticos e alimentos.","sameAs":["https:\/\/www.facebook.com\/ecalheirana","https:\/\/www.instagram.com\/estevaoruic\/","https:\/\/br.linkedin.com\/in\/estevo-rui-calheirana-6a8445113"],"url":"https:\/\/capsexpress.com.br\/blog\/author\/adminca\/"}]}},"_links":{"self":[{"href":"https:\/\/capsexpress.com.br\/blog\/wp-json\/wp\/v2\/posts\/495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/capsexpress.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/capsexpress.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/capsexpress.com.br\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/capsexpress.com.br\/blog\/wp-json\/wp\/v2\/comments?post=495"}],"version-history":[{"count":3,"href":"https:\/\/capsexpress.com.br\/blog\/wp-json\/wp\/v2\/posts\/495\/revisions"}],"predecessor-version":[{"id":4891,"href":"https:\/\/capsexpress.com.br\/blog\/wp-json\/wp\/v2\/posts\/495\/revisions\/4891"}],"wp:attachment":[{"href":"https:\/\/capsexpress.com.br\/blog\/wp-json\/wp\/v2\/media?parent=495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/capsexpress.com.br\/blog\/wp-json\/wp\/v2\/categories?post=495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/capsexpress.com.br\/blog\/wp-json\/wp\/v2\/tags?post=495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}