{"id":4841,"date":"2024-09-16T06:59:00","date_gmt":"2024-09-16T09:59:00","guid":{"rendered":"https:\/\/capsexpress.com.br\/blog\/?p=4841"},"modified":"2024-10-08T15:12:10","modified_gmt":"2024-10-08T18:12:10","slug":"erros-comuns-em-landing-page","status":"publish","type":"post","link":"https:\/\/capsexpress.com.br\/blog\/erros-comuns-em-landing-page\/","title":{"rendered":"Erros comuns em uma landing page que impedem o usu\u00e1rio de converter"},"content":{"rendered":"\n<p>As landing pages possuem diversas finalidades, seja captar e-mails, entregar uma isca digital, fazer uma inscri\u00e7\u00e3o e at\u00e9 mesmo vender (a p\u00e1gina de vendas \u00e9 uma landing page).<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1633\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/09\/erros-landing-page.jpg\" alt=\"Imagem landing page.\" class=\"wp-image-4845\" style=\"aspect-ratio:1;object-fit:cover;width:502px;height:auto\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/09\/erros-landing-page.jpg 2000w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/09\/erros-landing-page-300x245.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/09\/erros-landing-page-1024x836.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/09\/erros-landing-page-768x627.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/09\/erros-landing-page-1536x1254.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<p>No mercado, \u00e9 muito comum encontrar <a href=\"https:\/\/capsexpress.com.br\/blog\/landing-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">landing pages<\/a> com erros, mas muitas vezes podem n\u00e3o ser impeditivos de vender. O problema \u00e9 quando o erro impede o usu\u00e1rio de converter, ou seja, realizar alguma a\u00e7\u00e3o, como se tornar um lead ou comprar um produto.<\/p>\n\n\n\n<p>Leve sempre em considera\u00e7\u00e3o que o usu\u00e1rio s\u00f3 vai converter se a landing page o convidar a converter, ou seja, n\u00e3o basta possuir qualquer coisa, \u00e9 preciso chamar a aten\u00e7\u00e3o do usu\u00e1rio para a convers\u00e3o.<\/p>\n\n\n\n<p>Para evitar errar em suas landing pages, al\u00e9m de conferir este conte\u00fado, tenha um bom projeto de design e verifique como a landing page final ficou. Se precisar de altera\u00e7\u00f5es, \u00e9 melhor investir nelas antes que a landing page com erros v\u00e1 ao ar e se torne um desastre para o seu neg\u00f3cio.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sum\u00e1rio<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capsexpress.com.br\/blog\/erros-comuns-em-landing-page\/#Confira_erros_comuns_em_uma_landing_page_que_impedem_o_usuario_de_converter\" >Confira erros comuns em uma landing page que impedem o usu\u00e1rio de converter!<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capsexpress.com.br\/blog\/erros-comuns-em-landing-page\/#1_%E2%80%93_Carregamento_lento\" >1 &#8211; Carregamento lento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capsexpress.com.br\/blog\/erros-comuns-em-landing-page\/#2_%E2%80%93_Falta_de_titulo_chamativo\" >2 &#8211; Falta de t\u00edtulo chamativo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capsexpress.com.br\/blog\/erros-comuns-em-landing-page\/#3_%E2%80%93_Design_poluido_com_falta_de_organizacao\" >3 &#8211; Design polu\u00eddo com falta de organiza\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capsexpress.com.br\/blog\/erros-comuns-em-landing-page\/#4_%E2%80%93_Falta_de_chamadas_para_acao\" >4 &#8211; Falta de chamadas para a\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capsexpress.com.br\/blog\/erros-comuns-em-landing-page\/#5_%E2%80%93_Muitas_informacoes_requeridas_no_formulario\" >5 &#8211; Muitas informa\u00e7\u00f5es requeridas no formul\u00e1rio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/capsexpress.com.br\/blog\/erros-comuns-em-landing-page\/#6_%E2%80%93_Falta_de_responsividade_para_dispositivos_moveis\" >6 &#8211; Falta de responsividade para dispositivos m\u00f3veis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/capsexpress.com.br\/blog\/erros-comuns-em-landing-page\/#7_%E2%80%93_Presenca_de_elementos_de_distracao\" >7 &#8211; Presen\u00e7a de elementos de distra\u00e7\u00e3o<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Confira_erros_comuns_em_uma_landing_page_que_impedem_o_usuario_de_converter\"><\/span>Confira erros comuns em uma landing page que impedem o usu\u00e1rio de converter!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E2%80%93_Carregamento_lento\"><\/span>1 &#8211; Carregamento lento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dentre diversos erros, o carregamento lento \u00e9 um que muitos empreendedores n\u00e3o levam em considera\u00e7\u00e3o, mas a sua presen\u00e7a traz resultados desastrosos ao neg\u00f3cio.<\/p>\n\n\n\n<p>Pense em voc\u00ea, com certeza j\u00e1 clicou para acessar um site ou uma p\u00e1gina na internet que demorava para carregar, e quando o carregamento era muito lento, voc\u00ea saiu e n\u00e3o se preocupou em voltar.<\/p>\n\n\n\n<p>Isso acontece porque a internet \u00e9 um ambiente onde todas as a\u00e7\u00f5es devem ser realizadas de forma r\u00e1pida e devem possuir respostas aos usu\u00e1rios tamb\u00e9m de forma r\u00e1pida.<\/p>\n\n\n\n<p>Ningu\u00e9m quer ficar muitos segundos ou at\u00e9 mesmo minutos esperando uma p\u00e1gina ou site carregar, porque isso n\u00e3o faz sentido com a internet atual, onde tudo \u00e9 muito r\u00e1pido.<\/p>\n\n\n\n<p>Uma landing page que demora para carregar aumenta a taxa de rejei\u00e7\u00e3o, fazendo com que os usu\u00e1rios saiam e nem se preocupem em voltar mais. Dessa forma, muitas oportunidades de vender foram embora para n\u00e3o voltar.<\/p>\n\n\n\n<p>Certifique-se de possuir uma landing page com carregamento r\u00e1pido. Para conferir a velocidade de carregamento da sua landing page, utilize a ferramenta Page Speed Insights.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E2%80%93_Falta_de_titulo_chamativo\"><\/span>2 &#8211; Falta de t\u00edtulo chamativo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Se voc\u00ea chamou a aten\u00e7\u00e3o do usu\u00e1rio, excelente, isso \u00e9 meio caminho andado para ret\u00ea-lo em sua landing page.<\/p>\n\n\n\n<p>Se n\u00e3o chamou, ele sai e n\u00e3o volta, e dessa forma voc\u00ea perde uma poss\u00edvel convers\u00e3o.<\/p>\n\n\n\n<p>Um t\u00edtulo atraente serve justamente para reter o usu\u00e1rio em sua landing page. Ent\u00e3o, nada de t\u00edtulos como apenas o nome do produto ou at\u00e9 mesmo uma promessa falsa. Trabalhe bem nos t\u00edtulos dentro da realidade, sem prometer coisas irreais, e trabalhe tamb\u00e9m nos textos da sua landing page, ou seja, a copy dela.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E2%80%93_Design_poluido_com_falta_de_organizacao\"><\/span>3 &#8211; Design polu\u00eddo com falta de organiza\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O visual conta e conta bastante! Ter um design confuso, com cores em conflito, falta de contraste, imagens de baixa qualidade e disposi\u00e7\u00e3o desorganizada dos elementos faz com que sua landing page n\u00e3o passe autoridade, assim, o usu\u00e1rio sai dela.<\/p>\n\n\n\n<p>\u00c9 preciso ter um design limpo, organizado, longe de confus\u00f5es aos usu\u00e1rios. Confus\u00e3o gera d\u00favidas, e d\u00favidas geram obje\u00e7\u00f5es. Obje\u00e7\u00f5es, por sua vez, impedem as convers\u00f5es.<\/p>\n\n\n\n<p>Obje\u00e7\u00f5es s\u00e3o normais, ali\u00e1s, \u00e9 preciso saber acabar com as obje\u00e7\u00f5es do cliente quando ele entrar em contato.<\/p>\n\n\n\n<p>Contudo, criar obje\u00e7\u00f5es sem necessidade n\u00e3o \u00e9 algo que uma landing page pode fazer. Se a sua faz isso, cuidado, \u00e9 hora de mudar, e a apar\u00eancia dela \u00e9 um fator crucial.<\/p>\n\n\n\n<p>Falando em obje\u00e7\u00f5es, outro fator para acabar com elas \u00e9 possuir informa\u00e7\u00f5es claras e precisas ao longo da landing page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_%E2%80%93_Falta_de_chamadas_para_acao\"><\/span>4 &#8211; Falta de chamadas para a\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O objetivo de uma landing page \u00e9 converter o usu\u00e1rio, certo? Ent\u00e3o ele precisa realizar uma <a href=\"https:\/\/www.rdstation.com\/blog\/marketing\/exemplos-de-call-to-action\/\" target=\"_blank\" rel=\"noreferrer noopener\">a\u00e7\u00e3o<\/a>, e essa a\u00e7\u00e3o deve estar bem clara, como \u201cInscreva-se no minicurso gr\u00e1tis\u201d, \u201cFa\u00e7a sua inscri\u00e7\u00e3o agora\u201d, \u201cAdquira o (produto)\u201d, \u201cInscreva-se para receber o e-book\u201d.<\/p>\n\n\n\n<p>O usu\u00e1rio n\u00e3o deve pensar no que ele deve fazer, voc\u00ea precisa entregar isso de forma clara para ele, sem gerar d\u00favidas sobre qual a\u00e7\u00e3o realizar.<\/p>\n\n\n\n<p>Inclusive, em casos extremos, mas que podem acontecer, se o usu\u00e1rio n\u00e3o souber o que fazer, ele vai sair da landing page e n\u00e3o voltar\u00e1 mais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_%E2%80%93_Muitas_informacoes_requeridas_no_formulario\"><\/span>5 &#8211; Muitas informa\u00e7\u00f5es requeridas no formul\u00e1rio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Uma das premissas para converter usu\u00e1rios atrav\u00e9s de formul\u00e1rios \u00e9 fazer o formul\u00e1rio mais simples poss\u00edvel, isto \u00e9, pedir apenas informa\u00e7\u00f5es essenciais, e na grande maioria das vezes, apenas o nome e e-mail bastam.<\/p>\n\n\n\n<p>Acontece que, ao pedir muitas informa\u00e7\u00f5es, o processo de cadastro do usu\u00e1rio se torna cansativo. Afinal, estamos falando da internet, onde as coisas devem ser r\u00e1pidas. Tornar processos simples que deveriam ser f\u00e1ceis \u00e9 um tiro no p\u00e9.<\/p>\n\n\n\n<p>Se voc\u00ea possui o nome e o e-mail do usu\u00e1rio, consegue manter uma comunica\u00e7\u00e3o eficaz atrav\u00e9s do e-mail marketing, n\u00e3o sendo invasivo por utilizar o WhatsApp ou at\u00e9 mesmo o Telegram, apesar de ainda serem plataformas de comunica\u00e7\u00e3o que funcionam bastante.<\/p>\n\n\n\n<p>No entanto, o e-mail marketing est\u00e1 longe de morrer e funciona bastante. As informa\u00e7\u00f5es que voc\u00ea mais precisa do usu\u00e1rio s\u00e3o o nome e o e-mail, porventura alguma a mais, mas n\u00e3o exagere ao pedir as informa\u00e7\u00f5es para preenchimento de formul\u00e1rios.<\/p>\n\n\n\n<!-- Begin Brevo Form -->\n<!-- START - We recommend to place the below code in head tag of your website html  -->\n<style>\n  @font-face {\n    font-display: block;\n    font-family: Roboto;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/normal\/normal\/7529907e9eaf8ebb5220c5f9850e3811.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/normal\/normal\/25c678feafdc175a70922a116c9be3e7.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 600;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/medium\/normal\/6e9caeeafb1f3491be3e32744bc30440.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/medium\/normal\/71501f0d8d5aa95960f6475d5487d4c2.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 700;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/bold\/normal\/3ef7cf158f310cf752d5ad08cd0e7e60.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/bold\/normal\/ece3a1d82f18b60bcce0211725c476aa.woff) format(\"woff\")\n  }\n\n  #sib-container input:-ms-input-placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container input::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container textarea::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container a {\n    text-decoration: underline;\n    color: #2BB2FC;\n  }\n<\/style>\n<link rel=\"stylesheet\" href=\"https:\/\/sibforms.com\/forms\/end-form\/build\/sib-styles.css\">\n<!--  END - We recommend to place the above code in head tag of your website html -->\n\n<!-- START - We recommend to place the below code where you want the form in your website html  -->\n<div class=\"sib-form\" style=\"text-align: center;\n         background-color: #EFF2F7; 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Falta de responsividade para dispositivos m\u00f3veis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As pessoas acessam bastante a internet por dispositivos m\u00f3veis, principalmente por celulares. Por isso, \u00e9 preciso trabalhar em sua landing page para funcionar e ter excelente visualiza\u00e7\u00e3o tamb\u00e9m em dispositivos m\u00f3veis.<\/p>\n\n\n\n<p>A falta de responsividade para dispositivos m\u00f3veis oferece uma experi\u00eancia ruim aos usu\u00e1rios, e muitos n\u00e3o v\u00e3o converter.<\/p>\n\n\n\n<p>Para certificar que sua landing page tenha bom funcionamento e visual em todos os dispositivos, converse com o web designer que est\u00e1 projetando ela, d\u00ea ideias e verifique o trabalho final. Ainda, certifique-se de que todos os bot\u00f5es estejam funcionando.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_%E2%80%93_Presenca_de_elementos_de_distracao\"><\/span>7 &#8211; Presen\u00e7a de elementos de distra\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Se voc\u00ea quer atingir o objetivo principal da sua landing page, que \u00e9 converter, ent\u00e3o deve evitar ao m\u00e1ximo elementos de distra\u00e7\u00e3o, principalmente no in\u00edcio da landing page. Isso porque o usu\u00e1rio n\u00e3o pode se distrair a ponto de tirar o foco principal, e acredite, qualquer distra\u00e7\u00e3o basta para perder uma convers\u00e3o.<\/p>\n\n\n\n<p>Por exemplo, links de compartilhamento, links de outras redes sociais e outras chamadas que levam o usu\u00e1rio para fora da landing page s\u00e3o elementos de distra\u00e7\u00e3o.<\/p>\n\n\n\n<p>Uma boa forma de inserir outros links que voc\u00ea quer que o usu\u00e1rio conhe\u00e7a \u00e9 coloc\u00e1-los na p\u00e1gina de obrigado, que \u00e9 para onde o usu\u00e1rio \u00e9 redirecionado ap\u00f3s concluir a a\u00e7\u00e3o na landing page, ou em um pop-up que possui a mesma fun\u00e7\u00e3o.<\/p>\n\n\n\n<p>Lembre-se sempre de trabalhar para realizar a convers\u00e3o primeiro, depois voc\u00ea envia o usu\u00e1rio para outras plataformas, conte\u00fados ou redes sociais. A aten\u00e7\u00e3o do usu\u00e1rio \u00e9 super importante!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As landing pages possuem diversas finalidades, seja captar e-mails, entregar uma isca digital, fazer uma inscri\u00e7\u00e3o e at\u00e9 mesmo vender [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":4845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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