{"id":4378,"date":"2024-06-12T13:30:45","date_gmt":"2024-06-12T16:30:45","guid":{"rendered":"https:\/\/capsexpress.com.br\/blog\/?p=4378"},"modified":"2024-07-15T10:43:08","modified_gmt":"2024-07-15T13:43:08","slug":"site-proprio-marketplace","status":"publish","type":"post","link":"https:\/\/capsexpress.com.br\/blog\/site-proprio-marketplace\/","title":{"rendered":"Vender atrav\u00e9s de site pr\u00f3prio ou marketplace? Confira qual o melhor"},"content":{"rendered":"\n<p>Para empreender no ramo de produtos f\u00edsicos e vend\u00ea-los na internet, muitas lojas virtuais possuem os pr\u00f3prios sites enquanto outras vendem atrav\u00e9s de marketplaces. A verdade \u00e9 que ambos vendem, ent\u00e3o, utilizar site pr\u00f3prio ou marketplace para vender?<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/06\/siteproprioxmarketplace-1024x683.png\" alt=\"\" class=\"wp-image-4379\" style=\"width:724px;height:auto\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/06\/siteproprioxmarketplace-1024x683.png 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/06\/siteproprioxmarketplace-300x200.png 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/06\/siteproprioxmarketplace-768x512.png 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/06\/siteproprioxmarketplace-1536x1024.png 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/06\/siteproprioxmarketplace-2048x1366.png 2048w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/06\/siteproprioxmarketplace-360x240.png 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Fato \u00e9 que os marketplaces s\u00e3o gigantes quando o assunto \u00e9 vender, por exemplo, se voc\u00ea realizar uma pesquisa em seu navegador sobre um determinado produto, os primeiros resultados ap\u00f3s os an\u00fancios ser\u00e3o de marketplaces.<\/p>\n\n\n\n<p>Fato \u00e9 que os marketplaces s\u00e3o gigantes quando o assunto \u00e9 vender. De acordo com uma <a href=\"https:\/\/www.ecommercebrasil.com.br\/noticias\/pesquisa-mostra-que-764-dos-lojistas-que-atuam-em-marketplaces-tem-crescimento-das-vendas\" target=\"_blank\" rel=\"noreferrer noopener\">pesquisa<\/a> realizada pela Americanas, 76,4% dos lojistas que aderiram aos marketplaces viram suas vendas aumentar.<\/p>\n\n\n\n<p>Por outro lado, possuir um site pr\u00f3prio como canal de vendas \u00e9 fundamental e excelente para vender seus produtos online, afinal, ele transmite credibilidade, confian\u00e7a, \u00e9 o seu neg\u00f3cio no ambiente digital e contribui bastante para o posicionamento de marca do seu neg\u00f3cio.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sum\u00e1rio<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capsexpress.com.br\/blog\/site-proprio-marketplace\/#Site_proprio_x_marketplace\" >Site pr\u00f3prio x marketplace<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capsexpress.com.br\/blog\/site-proprio-marketplace\/#Mas%E2%80%A6_Por_que_isso_ocorre\" >Mas\u2026 Por que isso ocorre?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capsexpress.com.br\/blog\/site-proprio-marketplace\/#Vantagens_e_desvantagens_de_vender_com_site_proprio_e_marketplace\" >Vantagens e desvantagens de vender com site pr\u00f3prio e marketplace<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capsexpress.com.br\/blog\/site-proprio-marketplace\/#Vantagens_de_vender_com_site_proprio\" >Vantagens de vender com site pr\u00f3prio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capsexpress.com.br\/blog\/site-proprio-marketplace\/#Desvantagens_de_vender_com_site_proprio\" >Desvantagens de vender com site pr\u00f3prio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capsexpress.com.br\/blog\/site-proprio-marketplace\/#Vantagens_de_vender_em_marketplaces\" >Vantagens de vender em marketplaces<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/capsexpress.com.br\/blog\/site-proprio-marketplace\/#Desvantagens_de_vender_por_marketplaces\" >Desvantagens de vender por marketplaces:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/capsexpress.com.br\/blog\/site-proprio-marketplace\/#Entao%E2%80%A6_Vender_atraves_de_site_proprio_ou_marketplaces\" >Ent\u00e3o\u2026 Vender atrav\u00e9s de site pr\u00f3prio ou marketplaces?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/capsexpress.com.br\/blog\/site-proprio-marketplace\/#Razoes_para_vender_em_seu_site_proprio_e_tambem_em_marketplaces\" >Raz\u00f5es para vender em seu site pr\u00f3prio e tamb\u00e9m em marketplaces<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/capsexpress.com.br\/blog\/site-proprio-marketplace\/#Maiores_possibilidades\" >Maiores possibilidades<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/capsexpress.com.br\/blog\/site-proprio-marketplace\/#Captacao_de_contatos\" >Capta\u00e7\u00e3o de contatos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/capsexpress.com.br\/blog\/site-proprio-marketplace\/#Maior_alcance\" >Maior alcance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/capsexpress.com.br\/blog\/site-proprio-marketplace\/#Investimento_apenas_para_o_site\" >Investimento apenas para o site<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Site_proprio_x_marketplace\"><\/span>Site pr\u00f3prio x marketplace<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Para contextualizar, um <a href=\"https:\/\/capsexpress.com.br\/blog\/5-beneficios-de-possuir-um-site-proprio-para-o-seu-negocio\/\" target=\"_blank\" rel=\"noreferrer noopener\">site pr\u00f3prio<\/a> \u00e9 seu e possui o dom\u00ednio do seu neg\u00f3cio, enquanto um marketplace \u00e9 uma plataforma que recebe vendedores para venderem os produtos por l\u00e1, e a cada venda realizada o marketplace ganha uma porcentagem.<\/p>\n\n\n\n<p>Exemplos de marketplaces s\u00e3o Mercado Livre, OLX, Amazon, eBay e Shopee.<\/p>\n\n\n\n<p>Enquanto um site pr\u00f3prio permite personaliza\u00e7\u00e3o total da sua loja virtual, no marketplace fica-se limitado \u00e0s op\u00e7\u00f5es da plataforma, que por muitas vezes possui um layout padr\u00e3o.<\/p>\n\n\n\n<p>Em seu site tamb\u00e9m \u00e9 poss\u00edvel selecionar os meios de pagamentos dispon\u00edveis aos clientes, j\u00e1 em um marketplace deve-se utilizar apenas os meios da plataforma.<\/p>\n\n\n\n<p>Conhecendo o outro lado da moeda, marketplaces, apesar de reterem uma taxa da porcentagem do valor da venda, neles se concentram pessoas j\u00e1 interessadas pelo produto e que possuem a consci\u00eancia de compra definida, ou seja, est\u00e3o prontas para comprar.<\/p>\n\n\n\n<p>Logo, em marketplaces, a quantidade de pessoas conscientes que realizam pesquisas quando j\u00e1 est\u00e3o prontas para passarem o cart\u00e3o \u00e9 muito maior.<\/p>\n\n\n\n<p>Em um site pr\u00f3prio, \u00e9 preciso atrair e reter p\u00fablico, al\u00e9m de que, lojas virtuais concorrem diretamente com grandes marketplaces e lojas j\u00e1 consolidadas na internet.<\/p>\n\n\n\n<p>Para exemplificar, quando um usu\u00e1rio pesquisa por \u201cmesa de centro\u201d no Google, os primeiros resultados ap\u00f3s os an\u00fancios s\u00e3o de lojas j\u00e1 consolidadas, com muito tempo na internet, e tamb\u00e9m de marketplaces.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"784\" height=\"478\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/06\/site-proprio-marketplace-exmesa1.png\" alt=\"Exemplo de pesquisa mesa de centro no Google, comparando site pr\u00f3prio ou marketplace.\" class=\"wp-image-4382\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/06\/site-proprio-marketplace-exmesa1.png 784w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/06\/site-proprio-marketplace-exmesa1-300x183.png 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/06\/site-proprio-marketplace-exmesa1-768x468.png 768w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/figure>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"689\" height=\"502\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/06\/site-proprio-marketplace-exmesa2.png\" alt=\"Exemplo 2 de pesquisa mesa de centro no Google, comparando site pr\u00f3prio ou marketplace.\" class=\"wp-image-4381\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/06\/site-proprio-marketplace-exmesa2.png 689w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/06\/site-proprio-marketplace-exmesa2-300x219.png 300w\" sizes=\"(max-width: 689px) 100vw, 689px\" \/><\/figure>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mas%E2%80%A6_Por_que_isso_ocorre\"><\/span>Mas\u2026 Por que isso ocorre?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O Google mostra os primeiros resultados de marketplaces e lojas j\u00e1 consolidadas porque nelas h\u00e1 uma grande concentra\u00e7\u00e3o de pessoas que compram por estes sites h\u00e1 muito tempo, logo, o Google entende que s\u00e3o resultados mais pr\u00f3ximos \u00e0 busca do usu\u00e1rio.<\/p>\n\n\n\n<p>Para uma loja virtual que n\u00e3o possui muito tempo de internet e baixa concentra\u00e7\u00e3o de pessoas quando comparada aos grandes varejistas e marketplaces, \u00e9 muito dif\u00edcil subir no ranking de pesquisa, ent\u00e3o, os an\u00fancios se tornam uma alternativa para realizar mais vendas.<\/p>\n\n\n\n<p>Isso porque, quando o usu\u00e1rio pesquisar por um produto que seu neg\u00f3cio vende, \u00e9 poss\u00edvel que seu an\u00fancio, quando bem feito e bem otimizado, apare\u00e7a nas primeiras posi\u00e7\u00f5es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vantagens_e_desvantagens_de_vender_com_site_proprio_e_marketplace\"><\/span>Vantagens e desvantagens de vender com site pr\u00f3prio e marketplace<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vantagens_de_vender_com_site_proprio\"><\/span>Vantagens de vender com site pr\u00f3prio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Controle total: Possibilidade de cria\u00e7\u00e3o e personaliza\u00e7\u00e3o da identidade visual e branding; <\/li>\n\n\n\n<li>Lucro maior: Maior margem de lucro por venda, visto que n\u00e3o \u00e9 necess\u00e1rio pagar taxa por venda; <\/li>\n\n\n\n<li>Relacionamento com o cliente: Possibilidade de comunica\u00e7\u00e3o com o cliente pela coleta de dados como e-mail e WhatsApp.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Desvantagens_de_vender_com_site_proprio\"><\/span>Desvantagens de vender com site pr\u00f3prio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Concorr\u00eancia: Alta concorr\u00eancia com outras lojas e marketplaces, fazendo-se necess\u00e1rio investimento em <a href=\"https:\/\/capsexpress.com.br\/blog\/7-beneficios-do-trafego-pago-para-o-seu-negocio\/\" target=\"_blank\" rel=\"noreferrer noopener\">an\u00fancios<\/a>; <\/li>\n\n\n\n<li>Operacional: Opera\u00e7\u00e3o mais complexa devido ao fato de tudo ocorrer em seu site, precisando de manuten\u00e7\u00e3o e atualiza\u00e7\u00f5es mais peri\u00f3dicas.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vantagens_de_vender_em_marketplaces\"><\/span>Vantagens de vender em marketplaces<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anunciar e pagar quando vender: \u00c9 poss\u00edvel anunciar dentro do marketplace e pagar apenas quando vender; <\/li>\n\n\n\n<li>P\u00fablico consciente: Maior concentra\u00e7\u00e3o de pessoas com a consci\u00eancia de compra definida, possuindo mais chances de vender; <\/li>\n\n\n\n<li>Visibilidade dos produtos: Maior possibilidade dos produtos aparecerem nos resultados de buscas; <\/li>\n\n\n\n<li>Facilidade de uso: Estrutura pronta para uso, basta realizar o cadastro da loja, dos produtos e vender.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Desvantagens_de_vender_por_marketplaces\"><\/span>Desvantagens de vender por marketplaces:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Taxas: Por cada venda realizada \u00e9 preciso pagar uma taxa ao marketplace, o que diminui o lucro; <\/li>\n\n\n\n<li>Depend\u00eancia: Fica totalmente dependente do marketplace, ent\u00e3o, mudan\u00e7as nas pol\u00edticas de uso, aumento de taxas e outros ter\u00e3o de ser aceitas; <\/li>\n\n\n\n<li>Limita\u00e7\u00e3o de controle: Comunica\u00e7\u00e3o rasa com o cliente sem possibilidade de coleta de dados para um relacionamento prolongado, layouts das p\u00e1ginas padr\u00e3o.<\/li>\n<\/ul>\n\n\n\n<!-- Begin Brevo Form -->\n<!-- START - We recommend to place the below code in head tag of your website html  -->\n<style>\n  @font-face {\n    font-display: block;\n    font-family: Roboto;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/normal\/normal\/7529907e9eaf8ebb5220c5f9850e3811.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/normal\/normal\/25c678feafdc175a70922a116c9be3e7.woff) format(\"woff\")\n  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Isso porque, ao vender por ambos os canais, seu volume de vendas \u00e9 maior.<\/p>\n\n\n\n<p>As pessoas que j\u00e1 iam comprar pelo seu site v\u00e3o comprar por ele, e h\u00e1 outras que compram apenas em marketplaces, e neles voc\u00ea consegue vender diretamente para pessoas que j\u00e1 possuem consci\u00eancia de compra do produto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Razoes_para_vender_em_seu_site_proprio_e_tambem_em_marketplaces\"><\/span>Raz\u00f5es para vender em seu site pr\u00f3prio e tamb\u00e9m em marketplaces<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Maiores_possibilidades\"><\/span>Maiores possibilidades<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ao vender em ambos, h\u00e1 a redu\u00e7\u00e3o da depend\u00eancia de um s\u00f3 canal de vendas, permitindo maiores possibilidades de alcance de p\u00fablico em ambos os canais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Captacao_de_contatos\"><\/span>Capta\u00e7\u00e3o de contatos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00c9 poss\u00edvel vender e captar contatos de clientes com um site pr\u00f3prio e, ao mesmo tempo, vende para clientes sem a possibilidade de captar seus contatos.<\/p>\n\n\n\n<p>Isto \u00e9 excelente pois, ainda que haja pessoas comprando que n\u00e3o deixam o contato para relacionamento p\u00f3s-venda, est\u00e1 entrando dinheiro e a reputa\u00e7\u00e3o da sua loja no marketplace aumenta, com isso, novas e mais pessoas por l\u00e1 v\u00e3o comprar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Maior_alcance\"><\/span>Maior alcance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O alcance \u00e9 ampliado devido \u00e0 possibilidade de atingir mais pessoas que comp\u00f5em o p\u00fablico do seu neg\u00f3cio, onde uma parcela est\u00e1 nos marketplaces e a outra precisa ser atra\u00edda para o site, que, ainda assim, \u00e9 um \u00f3timo canal para vendas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Investimento_apenas_para_o_site\"><\/span>Investimento apenas para o site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Este talvez seja um dos benef\u00edcios que, aliado aos outros, mostra que vender concomitantemente em marketplaces como em seu site pr\u00f3prio \u00e9 a escolha ideal.<\/p>\n\n\n\n<p>Pense, se voc\u00ea pudesse vender seus produtos em uma plataforma que j\u00e1 possui o seu p\u00fablico consciente para compra e apenas paga uma taxa por venda enquanto atrai pessoas e vende para elas em seu site, seria \u00f3timo, n\u00e3o? Pois este \u00e9 um dos grandes benef\u00edcios de vender em ambos os canais.<\/p>\n\n\n\n<p>Ou seja, enquanto se aproveita o marketplace que cont\u00e9m uma parcela do seu p\u00fablico de forma consciente, em massa, paga uma taxa por venda e realiza an\u00fancios dos seus produtos dentro da plataforma e s\u00f3 paga quando vender, ainda continua vendendo em seu site.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para empreender no ramo de produtos f\u00edsicos e vend\u00ea-los na internet, muitas lojas virtuais possuem os pr\u00f3prios sites enquanto outras [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":4379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[101],"tags":[],"class_list":["post-4378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vender atrav\u00e9s de site pr\u00f3prio ou marketplace? 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