{"id":4363,"date":"2024-06-09T06:59:00","date_gmt":"2024-06-09T09:59:00","guid":{"rendered":"https:\/\/capsexpress.com.br\/blog\/?p=4363"},"modified":"2024-07-15T10:49:23","modified_gmt":"2024-07-15T13:49:23","slug":"aumentar-vendas-dropshipping","status":"publish","type":"post","link":"https:\/\/capsexpress.com.br\/blog\/aumentar-vendas-dropshipping\/","title":{"rendered":"Como aumentar as vendas no dropshipping &#8211; 6 etapas que funcionam"},"content":{"rendered":"\n<p>Por apresentar vantagens atrativas, o dropshipping \u00e9 um neg\u00f3cio que muitos empreendedores aderiram e muitos ainda v\u00e3o aderir. Saber aumentar as vendas no dropshipping far\u00e1 uma diferen\u00e7a significativa para aqueles que atuam no ramo, e \u00e9 isso que voc\u00ea vai aprender agora.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/06\/aumentar-vendas-dropshipping-1024x683.jpg\" alt=\"\" class=\"wp-image-4364\" style=\"width:740px;height:auto\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/06\/aumentar-vendas-dropshipping-1024x683.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/06\/aumentar-vendas-dropshipping-300x200.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/06\/aumentar-vendas-dropshipping-768x512.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/06\/aumentar-vendas-dropshipping-1536x1024.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/06\/aumentar-vendas-dropshipping-2048x1365.jpg 2048w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/06\/aumentar-vendas-dropshipping-360x240.jpg 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Dados de um <a href=\"https:\/\/techreport.com\/statistics\/business-workplace\/dropshipping-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">relat\u00f3rio do Tech Report<\/a> apontam que, em 2023, o mercado de dropshipping alcan\u00e7ou um valor de 249,16 bilh\u00f5es de d\u00f3lares, e 170.000 novas lojas que trabalham com o modelo dropshipping foram criadas.<\/p>\n\n\n\n<p>Podemos concluir que \u00e9 um mercado em expans\u00e3o global, e para aqueles que desejam entrar nele, h\u00e1 um alto potencial de lucro, tanto no dropshipping nacional quanto no internacional.<\/p>\n\n\n\n<p>Apesar dos excelentes n\u00fameros, aumentar as vendas quando se trabalha com <a href=\"https:\/\/capsexpress.com.br\/blog\/dropshipping-nacional-6-orientacoes-para-possuir-um-bom-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">dropshipping<\/a> exige uma sequ\u00eancia de etapas que precisam ser seguidas, e s\u00e3o essas etapas que voc\u00ea vai conferir agora.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sum\u00e1rio<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capsexpress.com.br\/blog\/aumentar-vendas-dropshipping\/#1_%E2%80%93_Escolha_os_produtos_certos_para_vender\" >1 &#8211; Escolha os produtos certos para vender<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capsexpress.com.br\/blog\/aumentar-vendas-dropshipping\/#2_%E2%80%93_Verifique_a_qualidade_e_comprometimento_dos_fornecedores\" >2 &#8211; Verifique a qualidade e comprometimento dos fornecedores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capsexpress.com.br\/blog\/aumentar-vendas-dropshipping\/#3_%E2%80%93_Otimizacao_do_site_da_sua_loja_virtual\" >3 &#8211; Otimiza\u00e7\u00e3o do site da sua loja virtual<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capsexpress.com.br\/blog\/aumentar-vendas-dropshipping\/#4_%E2%80%93_Criacao_de_conteudo_de_valor_para_as_plataformas\" >4 &#8211; Cria\u00e7\u00e3o de conte\u00fado de valor para as plataformas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capsexpress.com.br\/blog\/aumentar-vendas-dropshipping\/#5_%E2%80%93_Invista_em_trafego_pago\" >5 &#8211; Invista em tr\u00e1fego pago<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capsexpress.com.br\/blog\/aumentar-vendas-dropshipping\/#6_%E2%80%93_Faca_ofertas_e_promocoes\" >6 &#8211; Fa\u00e7a ofertas e promo\u00e7\u00f5es<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E2%80%93_Escolha_os_produtos_certos_para_vender\"><\/span>1 &#8211; Escolha os produtos certos para vender<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Escolher o produto certo vai muito al\u00e9m de apenas ver quais podem fazer parte do cat\u00e1logo de produtos de sua loja porque est\u00e3o dentro do nicho de atua\u00e7\u00e3o do seu neg\u00f3cio.&nbsp;<\/p>\n\n\n\n<p>\u00c9 preciso levar em considera\u00e7\u00e3o a qualidade do produto, volume de vendas, ou seja, se os produtos possuem alta procura no mercado, e tamb\u00e9m procurar tend\u00eancias de vendas.<\/p>\n\n\n\n<p>As tend\u00eancias s\u00e3o produtos novos que possuem alta capacidade de subir de vendas no mercado, logo, s\u00e3o produtos que o p\u00fablico est\u00e1 comprando e possuindo uma \u00f3tima satisfa\u00e7\u00e3o com eles.&nbsp;<\/p>\n\n\n\n<p>Buscar por produtos que sua audi\u00eancia mais consome \u00e9 uma tarefa fundamental para aumentar as vendas no dropshipping.<\/p>\n\n\n\n<p>Isso porque, se agora est\u00e1 sendo ofertado um produto com um bom n\u00famero de vendas, inserir outro no cat\u00e1logo que tamb\u00e9m possui um alto n\u00famero de vendas vai fazer o seu neg\u00f3cio escalar.&nbsp;<\/p>\n\n\n\n<p>Outro fator a ser levado em considera\u00e7\u00e3o \u00e9 a concorr\u00eancia. Em seu cat\u00e1logo de produtos, selecionar produtos que a concorr\u00eancia quase n\u00e3o vende pode ser ben\u00e9fico ao seu neg\u00f3cio.<\/p>\n\n\n\n<p>Fazer isso \u00e9 interessante at\u00e9 mesmo por conta do risco de perda de dinheiro, que \u00e9 muito baixo. Afinal, no dropshipping n\u00e3o \u00e9 preciso possuir estoque dos produtos, voc\u00ea apenas compra diretamente do fornecedor quando vender, e o fornecedor fica encarregado de realizar o envio para o endere\u00e7o do cliente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E2%80%93_Verifique_a_qualidade_e_comprometimento_dos_fornecedores\"><\/span>2 &#8211; Verifique a qualidade e comprometimento dos fornecedores<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Escolher um bom fornecedor de dropshipping \u00e9 crucial para o sucesso e a longevidade do seu neg\u00f3cio. A qualidade e o comprometimento dos fornecedores s\u00e3o fatores determinantes que impactam diretamente a satisfa\u00e7\u00e3o do cliente e a reputa\u00e7\u00e3o da sua loja.&nbsp;<\/p>\n\n\n\n<p>Fornecedores que possuem produtos de qualidade e pontualidade s\u00e3o essenciais para aumentar as vendas da sua loja quando se trata de dropshipping.&nbsp;<\/p>\n\n\n\n<p>Os produtos precisam possuir qualidade porque assim h\u00e1 uma menor taxa de reembolso, uma vez que satisfazem as necessidades dos clientes com 100% de efic\u00e1cia.<\/p>\n\n\n\n<p>Al\u00e9m disso, a qualidade dos produtos fornecidos influencia diretamente na percep\u00e7\u00e3o que os consumidores possuem da sua marca. <\/p>\n\n\n\n<p>Produtos inferiores ou defeituosos geram um aumento nas devolu\u00e7\u00f5es, reembolsos e tamb\u00e9m avalia\u00e7\u00f5es negativas, ocasionando uma m\u00e1 reputa\u00e7\u00e3o online.&nbsp;<\/p>\n\n\n\n<p>Em um mercado competitivo, a opini\u00e3o dos clientes faze uma grande diferen\u00e7a nos resultados.&nbsp;Portanto, garantir que os fornecedores ofere\u00e7am produtos de alta qualidade \u00e9 essencial para manter e atrair clientes.<\/p>\n\n\n\n<p>Ser pontual tamb\u00e9m \u00e9 outro pr\u00e9-requisito que voc\u00ea deve levar em considera\u00e7\u00e3o ao escolher um fornecedor, visto que, como ele vai fazer os envios para os consumidores finais, atrasar n\u00e3o \u00e9 bom para os neg\u00f3cios.<\/p>\n\n\n\n<p>A pontualidade nos envios garante que os clientes recebam seus pedidos dentro do prazo estabelecido, o que aumenta a satisfa\u00e7\u00e3o do cliente e a <a href=\"https:\/\/capsexpress.com.br\/blog\/gerar-confianca-autoridade\/\" target=\"_blank\" rel=\"noreferrer noopener\">confian\u00e7a<\/a> na sua loja.<\/p>\n\n\n\n<p>A escolha de fornecedores confi\u00e1veis tamb\u00e9m possui influencia na efici\u00eancia operacional do seu neg\u00f3cio.<\/p>\n\n\n\n<p>Fornecedores que atrasam ou possuem problemas de comunica\u00e7\u00e3o podem causar diminui\u00e7\u00e3o no fluxo do seu trabalho, gerando um aumento nos custos e diminui\u00e7\u00e3o da efici\u00eancia.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E2%80%93_Otimizacao_do_site_da_sua_loja_virtual\"><\/span>3 &#8211; Otimiza\u00e7\u00e3o do site da sua loja virtual<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A otimiza\u00e7\u00e3o do site da sua loja virtual \u00e9 fundamental para aumentar as vendas no dropshipping.&nbsp;<\/p>\n\n\n\n<p>Aumentar as vendas no dropshipping depende, dentre v\u00e1rios fatores, da otimiza\u00e7\u00e3o da sua loja virtual focando na experi\u00eancia do usu\u00e1rio. Isso porque, apenas proporcionando uma boa navega\u00e7\u00e3o vai fazer com que quem chegar em seu site passe o cart\u00e3o.<\/p>\n\n\n\n<p>Logo, a <a href=\"https:\/\/capsexpress.com.br\/blog\/como-melhorar-a-experiencia-do-usuario-no-e-commerce-em-8-passos\/\" target=\"_blank\" rel=\"noreferrer noopener\">experi\u00eancia do usu\u00e1rio<\/a> \u00e9 fundamental e quando bem feita aumenta a taxa de convers\u00e3o.<\/p>\n\n\n\n<p>Quando os usu\u00e1rios possuem uma experi\u00eancia excelente em seu site, as chances de comprar aumentam significativamente.&nbsp;<\/p>\n\n\n\n<p>Um design limpo, organizado e atraente faz toda a diferen\u00e7a na percep\u00e7\u00e3o do usu\u00e1rio.&nbsp;Al\u00e9m disso, um site que possui uma boa velocidade de carregamento e funcionalidades operando de forma correta ajudam a manter o interesse do usu\u00e1rio.<\/p>\n\n\n\n<p>A responsividade, isto \u00e9, a capacidade do seu site se adaptar a diferentes dispositivos e tamanhos de tela, \u00e9 de extrema import\u00e2ncia, principalmente devido ao aumento de compras realizadas por dispoitivos m\u00f3veis.<\/p>\n\n\n\n<p>Outro fator muito importante para se atentar ao otimizar o site da sua loja virtual \u00e9 o checkout, que deve ser o mais simples poss\u00edvel visando a otimiza\u00e7\u00e3o do processo de compra.&nbsp;<\/p>\n\n\n\n<p>Um processo de checkout complicado ou demorado \u00e9 uma das principais causas de <a href=\"https:\/\/capsexpress.com.br\/blog\/reduzir-abandono-de-carrinhos-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">abandono de carrinho<\/a>.&nbsp;<\/p>\n\n\n\n<p>Simplificar este processo oferecendo op\u00e7\u00f5es claras de pagamento e envio, bem como minimizando o n\u00famero de etapas necess\u00e1rias para concluir a compra, possui grande contribui\u00e7\u00e3o no aumento das convers\u00f5es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_%E2%80%93_Criacao_de_conteudo_de_valor_para_as_plataformas\"><\/span>4 &#8211; Cria\u00e7\u00e3o de conte\u00fado de valor para as plataformas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Para aumentar as vendas no dropshipping tamb\u00e9m \u00e9 preciso criar conte\u00fados para serem publicados em todas as plataformas que seu neg\u00f3cio estiver presente, logo, trabalhar com <a href=\"https:\/\/capsexpress.com.br\/blog\/marketing-para-dropshipping-nacional\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing digital<\/a> para sua loja online tamb\u00e9m \u00e9 fundamental. <\/p>\n\n\n\n<p>Os conte\u00fados precisam ser criados de acordo com o nicho da sua loja virtual. Por exemplo, uma loja virtual do ramo de roupas femininas pode e deve criar conte\u00fados relacionados \u00e0 vestimenta para mulheres.<\/p>\n\n\n\n<p>Estes conte\u00fados servem para mostrar aos usu\u00e1rios que sua loja virtual, al\u00e9m de vender, ajuda de gra\u00e7a o p\u00fablico, e por isso as pessoas comprar\u00e3o. Os conte\u00fados precisam ser de <a href=\"https:\/\/capsexpress.com.br\/blog\/como-ter-ideias-conteudos\/\" target=\"_blank\" rel=\"noreferrer noopener\">valor<\/a> e <a href=\"https:\/\/capsexpress.com.br\/blog\/criar-conteudo-engajamento\/\" target=\"_blank\" rel=\"noreferrer noopener\">precisam engajar<\/a> os usu\u00e1rios; s\u00f3 assim voc\u00ea conseguir\u00e1 aumentar suas vendas.<\/p>\n\n\n\n<p>Explore os mais diversos tipos de conte\u00fados para as diversas plataformas, como <a href=\"https:\/\/capsexpress.com.br\/blog\/vender-produtos-fisicos-youtube\/\" target=\"_blank\" rel=\"noreferrer noopener\">v\u00eddeos para o YouTube<\/a> e YouTube Shorts, artigos de blog, imagens bem trabalhadas para o Instagram e reels para Instagram.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Aprenda a fazer marketing para dropshipping e venda bastante!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Eegio7z9w-Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_%E2%80%93_Invista_em_trafego_pago\"><\/span>5 &#8211; Invista em tr\u00e1fego pago<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O <a href=\"https:\/\/capsexpress.com.br\/blog\/7-beneficios-do-trafego-pago-para-o-seu-negocio\/\" target=\"_blank\" rel=\"noreferrer noopener\">tr\u00e1fego pago<\/a> \u00e9 um grande aliado para as lojas virtuais venderem mais. Al\u00e9m de permitir a cria\u00e7\u00e3o de an\u00fancios de vendas diretos, pode ser realizado o remarketing para os usu\u00e1rios que acessaram a p\u00e1gina do produto mas n\u00e3o compraram.<\/p>\n\n\n\n<p>Lojas virtuais concorrem diretamente com os gigantes dos marketplaces e outras empresas j\u00e1 s\u00f3lidas no mercado. <\/p>\n\n\n\n<p>Assim, utilizar o tr\u00e1fego pago faz com que seu neg\u00f3cio aumente as vendas e possua destaque ao longo do tempo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_%E2%80%93_Faca_ofertas_e_promocoes\"><\/span>6 &#8211; Fa\u00e7a ofertas e promo\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As ofertas e promo\u00e7\u00f5es s\u00e3o excelentes para aumentar o volume de vendas, afinal, quando o produto que custa determinado pre\u00e7o abaixa, as pessoas compram ele. <\/p>\n\n\n\n<p>Enquanto os concorrentes est\u00e3o com os pre\u00e7os na m\u00e9dia do mercado, o seu estar\u00e1 abaixo em um determinado per\u00edodo, e de prefer\u00eancia quando n\u00e3o estiver na \u00e9poca de descontos, como em temporada de Black Friday.<\/p>\n\n\n\n<p>N\u00e3o que n\u00e3o seja importante participar das Black Fridays, \u00e9 importante, por\u00e9m, ofertas e promo\u00e7\u00f5es como descontos em determinados produtos, descontos em compras de mais de um produto, <a href=\"https:\/\/capsexpress.com.br\/blog\/como-criar-uma-estrategia-de-upsell-eficaz-para-o-seu-negocio\/\" target=\"_blank\" rel=\"noreferrer noopener\">upsell<\/a> e <a href=\"https:\/\/capsexpress.com.br\/blog\/downsell-quando-como-utilizar\/\" target=\"_blank\" rel=\"noreferrer noopener\">downsell<\/a> trazem resultados altamente positivos.<\/p>\n\n\n\n<!-- Begin Brevo Form -->\n<!-- START - We recommend to place the below code in head tag of your website html  -->\n<style>\n  @font-face {\n    font-display: block;\n    font-family: Roboto;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/normal\/normal\/7529907e9eaf8ebb5220c5f9850e3811.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/normal\/normal\/25c678feafdc175a70922a116c9be3e7.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 600;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/medium\/normal\/6e9caeeafb1f3491be3e32744bc30440.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/medium\/normal\/71501f0d8d5aa95960f6475d5487d4c2.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 700;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/bold\/normal\/3ef7cf158f310cf752d5ad08cd0e7e60.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/bold\/normal\/ece3a1d82f18b60bcce0211725c476aa.woff) format(\"woff\")\n  }\n\n  #sib-container input:-ms-input-placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container input::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container textarea::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container a {\n    text-decoration: underline;\n    color: #2BB2FC;\n  }\n<\/style>\n<link rel=\"stylesheet\" href=\"https:\/\/sibforms.com\/forms\/end-form\/build\/sib-styles.css\">\n<!--  END - We recommend to place the above code in head tag of your website html -->\n\n<!-- START - We recommend to place the below code where you want the form in your website html  -->\n<div class=\"sib-form\" style=\"text-align: center;\n         background-color: #EFF2F7; 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