{"id":4125,"date":"2024-04-02T13:12:40","date_gmt":"2024-04-02T16:12:40","guid":{"rendered":"https:\/\/capsexpress.com.br\/blog\/?p=4125"},"modified":"2024-07-15T15:06:19","modified_gmt":"2024-07-15T18:06:19","slug":"landing-page","status":"publish","type":"post","link":"https:\/\/capsexpress.com.br\/blog\/landing-page\/","title":{"rendered":"Landing page: O que \u00e9 e como aproveit\u00e1-la da melhor forma poss\u00edvel\u00a0"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1003\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/04\/landing-page-1024x1003.png\" alt=\"Landing page.\" class=\"wp-image-4126\" style=\"width:606px;height:593px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/04\/landing-page-1024x1003.png 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/04\/landing-page-300x294.png 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/04\/landing-page-768x752.png 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/04\/landing-page-1536x1504.png 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/04\/landing-page.png 1880w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Uma landing page \u00e9 uma p\u00e1gina online que possui como objetivo a convers\u00e3o de visitantes em leads ou outro com outras finalidades que voc\u00ea vai conferir, portanto, deve ser feita de maneira que aproveite a visita do usu\u00e1rio.<\/p>\n\n\n\n<p>Podemos dizer que, em outras palavras, que, ao possuir uma landing page a atrair tr\u00e1fego para ela, esta \u00e9 a hora decisiva para o usu\u00e1rio se converter, caso contr\u00e1rio ele n\u00e3o volta e voc\u00ea perdeu aquele lead.<\/p>\n\n\n\n<p>Atualmente, na internet, possu\u00edmos diversos recursos para chamar a aten\u00e7\u00e3o do usu\u00e1rio e convert\u00ea-lo em lead, e estes recursos est\u00e3o dispon\u00edveis para serem implementados em sua landing page durante a cria\u00e7\u00e3o dela.<\/p>\n\n\n\n<p>Confira agora o que \u00e9 uma landing page e como aproveit\u00e1-la da melhor forma poss\u00edvel<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sum\u00e1rio<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capsexpress.com.br\/blog\/landing-page\/#O_que_e_landing_page\" >O que \u00e9 landing page<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capsexpress.com.br\/blog\/landing-page\/#Landing_page_de_vendas\" >Landing page de vendas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capsexpress.com.br\/blog\/landing-page\/#Pagina_de_agradecimento\" >P\u00e1gina de agradecimento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capsexpress.com.br\/blog\/landing-page\/#Pagina_de_pre-lancamento\" >P\u00e1gina de pr\u00e9-lan\u00e7amento<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capsexpress.com.br\/blog\/landing-page\/#Criterios_para_uma_boa_landing_page\" >Crit\u00e9rios para uma boa landing page<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capsexpress.com.br\/blog\/landing-page\/#Titulo_atraente\" >T\u00edtulo atraente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/capsexpress.com.br\/blog\/landing-page\/#Video_no_inicio_da_landing_page\" >V\u00eddeo no in\u00edcio da landing page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/capsexpress.com.br\/blog\/landing-page\/#Clareza_nas_informacoes\" >Clareza nas informa\u00e7\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/capsexpress.com.br\/blog\/landing-page\/#Copy_bem_trabalhada\" >Copy bem trabalhada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/capsexpress.com.br\/blog\/landing-page\/#Navegacao_e_responsividade\" >Navega\u00e7\u00e3o e responsividade&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/capsexpress.com.br\/blog\/landing-page\/#Design_atraente\" >Design atraente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/capsexpress.com.br\/blog\/landing-page\/#Utilize_imagens\" >Utilize imagens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/capsexpress.com.br\/blog\/landing-page\/#Evite_links_que_tirem_o_usuario_da_landing_page\" >Evite links que tirem o usu\u00e1rio da landing page<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_e_landing_page\"><\/span>O que \u00e9 landing page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A landing page, que, traduzindo significa p\u00e1gina de destino, \u00e9 uma p\u00e1gina criada com o intuito de reter usu\u00e1rios, oferecer algo e, em troca, ele entrega o email dele para voc\u00ea.<\/p>\n\n\n\n<p>O que voc\u00ea deve entregar \u00e9 uma isca digital, pode ser um e-book, minicurso, infogr\u00e1fico ou outro formato de isca.&nbsp;<\/p>\n\n\n\n<p>O intuito \u00e9 oferecer algo de qualidade para ele receber no email dele, assim voc\u00ea fica com o contato de email do <a href=\"https:\/\/capsexpress.com.br\/blog\/como-captar-leads-veja-6-passos-para-fazer-uma-excelente-captacao-de-leads-para-seu-produto-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">lead<\/a>.<\/p>\n\n\n\n<p>Esse tipo de landing page, ou seja, a landing page para captar emails, \u00e9 comumente chamada de p\u00e1gina de captura.<\/p>\n\n\n\n<p>Por\u00e9m, n\u00e3o h\u00e1 s\u00f3 este tipo de landing page, h\u00e1 outros. Confira alguns abaixo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Landing_page_de_vendas\"><\/span>Landing page de vendas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A p\u00e1gina de vendas tamb\u00e9m \u00e9 uma landing page, afinal, \u00e9 uma p\u00e1gina de destino para vendas.&nbsp;<\/p>\n\n\n\n<p>Portanto, a sua p\u00e1gina de vendas \u00e9 tamb\u00e9m uma landing page. Nela existe o seu produto, as informa\u00e7\u00f5es e caracter\u00edsticas, copy e \u00e9 poss\u00edvel realizar a compra dele.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pagina_de_agradecimento\"><\/span>P\u00e1gina de agradecimento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Quando um cliente compra seu produto, ap\u00f3s a finaliza\u00e7\u00e3o da venda, mand\u00e1-lo para uma p\u00e1gina de agradecimento onde h\u00e1 o obrigado por comprar seu produto e outras informa\u00e7\u00f5es como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Como usar;<\/li>\n\n\n\n<li>Orienta\u00e7\u00f5es;<\/li>\n\n\n\n<li>Redes sociais;<\/li>\n\n\n\n<li>Canal para suporte.<\/li>\n<\/ul>\n\n\n\n<p>\u00c9 tamb\u00e9m um tipo de landing page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pagina_de_pre-lancamento\"><\/span>P\u00e1gina de pr\u00e9-lan\u00e7amento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Os pr\u00e9-lan\u00e7amentos s\u00e3o muito comuns, principalmente quando se trata de infoprodutos.<\/p>\n\n\n\n<p>Um pr\u00e9-lan\u00e7amento nada mais \u00e9 que apresentar seu produto ao usu\u00e1rio e, na landing page do pr\u00e9-lan\u00e7amento, ele pode comprar seu produto, geralmente por um valor mais atrativo, e receb\u00ea-lo no dia do lan\u00e7amento.<\/p>\n\n\n\n<p>Ou, tamb\u00e9m, o usu\u00e1rio pode deixar o email dele ou outra forma de contato para receber o link de compra quando o produto for lan\u00e7ado.<\/p>\n\n\n\n<p>Como voc\u00ea viu, n\u00e3o h\u00e1 somente um tipo de landing page, contudo, o mais tradicional \u00e9 nos referirmos a landing page como a p\u00e1gina de captura de emails, apesar de existirem outros tipos.<\/p>\n\n\n\n<!-- Begin Brevo Form -->\r\n<!-- START - We recommend to place the below code in head tag of your website html  -->\r\n<style>\r\n  @font-face {\r\n    font-display: block;\r\n    font-family: Roboto;\r\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/normal\/normal\/7529907e9eaf8ebb5220c5f9850e3811.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/normal\/normal\/25c678feafdc175a70922a116c9be3e7.woff) format(\"woff\")\r\n  }\r\n\r\n  @font-face {\r\n    font-display: fallback;\r\n    font-family: Roboto;\r\n    font-weight: 600;\r\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/medium\/normal\/6e9caeeafb1f3491be3e32744bc30440.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/medium\/normal\/71501f0d8d5aa95960f6475d5487d4c2.woff) format(\"woff\")\r\n  }\r\n\r\n  @font-face {\r\n    font-display: fallback;\r\n    font-family: Roboto;\r\n    font-weight: 700;\r\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/bold\/normal\/3ef7cf158f310cf752d5ad08cd0e7e60.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/bold\/normal\/ece3a1d82f18b60bcce0211725c476aa.woff) format(\"woff\")\r\n  }\r\n\r\n  #sib-container input:-ms-input-placeholder {\r\n    text-align: left;\r\n    font-family: \"Helvetica\", sans-serif;\r\n    color: #c0ccda;\r\n  }\r\n\r\n  #sib-container input::placeholder {\r\n    text-align: left;\r\n    font-family: \"Helvetica\", sans-serif;\r\n    color: #c0ccda;\r\n  }\r\n\r\n  #sib-container textarea::placeholder {\r\n    text-align: left;\r\n    font-family: \"Helvetica\", sans-serif;\r\n    color: #c0ccda;\r\n  }\r\n\r\n  #sib-container a {\r\n    text-decoration: underline;\r\n    color: #2BB2FC;\r\n  }\r\n<\/style>\r\n<link rel=\"stylesheet\" href=\"https:\/\/sibforms.com\/forms\/end-form\/build\/sib-styles.css\">\r\n<!--  END - We recommend to place the above code in head tag of your website html -->\r\n\r\n<!-- START - We recommend to place the below code where you want the form in your website html  -->\r\n<div class=\"sib-form\" style=\"text-align: center;\r\n         background-color: #EFF2F7; 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Uma boa orienta\u00e7\u00e3o \u00e9 dar foco no benef\u00edcio, como, por exemplo, \u201cOs 5 passos para (benef\u00edcio) est\u00e3o aqui e voc\u00ea est\u00e1 a um clique deles\u201d.<\/p>\n\n\n\n<p>Por exemplo, se o seu nicho \u00e9 sobre trabalhar como afiliado online, \u00e9 poss\u00edvel usar este t\u00edtulo assim \u201cOs 5 passos para trabalhar como afiliado e vender de verdade est\u00e3o aqui e voc\u00ea est\u00e1 a um clique dele.\u201d<\/p>\n\n\n\n<p>Se for uma landing page de captura, \u00e9 poss\u00edvel ainda dar destaque para o gr\u00e1tis.<\/p>\n\n\n\n<p>Ent\u00e3o, seguindo o exemplo anterior, poderia ficar assim \u201cOs 5 passos para trabalhar como afiliado e vender de verdade est\u00e3o aqui e voc\u00ea est\u00e1 a um clique dele. E mais, de GRA\u00c7A!\u201d<\/p>\n\n\n\n<p>Perceba que esses t\u00edtulos atraem o usu\u00e1rio e, consequentemente, te proporcionam uma maior taxa de reten\u00e7\u00e3o e objetivo da landing page, como captura de emails ou vendas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Video_no_inicio_da_landing_page\"><\/span>V\u00eddeo no in\u00edcio da landing page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Um v\u00eddeo logo no in\u00edcio da landing page que sucede o t\u00edtulo \u00e9 mais uma a\u00e7\u00e3o que contribui para reter o usu\u00e1rio, principalmente se for em uma p\u00e1gina de vendas.<\/p>\n\n\n\n<p>Este v\u00eddeo possui como finalidade chamar a aten\u00e7\u00e3o do usu\u00e1rio focando nos problemas que ele est\u00e1 passando e como seu produto os soluciona.<\/p>\n\n\n\n<p>Para p\u00e1ginas de captura tamb\u00e9m funcionam, contudo, dependendo do formato da <a href=\"https:\/\/capsexpress.com.br\/blog\/o-que-e-isca-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">isca digital<\/a>, como um e-book, pode n\u00e3o ser necess\u00e1rio devido ao consumo r\u00e1pido do e-book quando comparada a um mini curso, por exemplo.<\/p>\n\n\n\n<p>Em p\u00e1ginas de obrigado, possuir um v\u00eddeo \u00e9 interessante, pois nele voc\u00ea pode explicar os pr\u00f3ximos passos, abordar d\u00favidas frequentes e entregar orienta\u00e7\u00f5es.<\/p>\n\n\n\n<p>Contudo, dependendo do produto, uma p\u00e1gina de obrigado apenas com textos j\u00e1 basta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Clareza_nas_informacoes\"><\/span>Clareza nas informa\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Informa\u00e7\u00f5es claras, precisas e sem enrola\u00e7\u00e3o s\u00e3o crit\u00e9rios importantes em uma landing page, isso porque, quanto mais simples for o entendimento do usu\u00e1rio, mais r\u00e1pido ele vai realizar a a\u00e7\u00e3o.<\/p>\n\n\n\n<p>Lembre-se sempre que voc\u00ea n\u00e3o quer que o usu\u00e1rio fique pouco tempo em sua landing page, pois assim ele vai sair sem realizar a a\u00e7\u00e3o (comprar, pegar a isca e disponibilizar contato, adquirir na pr\u00e9-venda).<\/p>\n\n\n\n<p>Por outro lado, tamb\u00e9m n\u00e3o quer que ele permane\u00e7a em sua landing page por muito tempo, pois as chances de o usu\u00e1rio n\u00e3o converter s\u00e3o altas.<\/p>\n\n\n\n<p>Quando as informa\u00e7\u00f5es s\u00e3o disponibilizadas com clareza, o entendimento fica mais acess\u00edvel e a realiza\u00e7\u00e3o da a\u00e7\u00e3o por parte dele \u00e9 feita levando o tempo necess\u00e1rio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Copy_bem_trabalhada\"><\/span>Copy bem trabalhada<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A copy \u00e9 a parte escrita da sua landing page e \u00e9 um crit\u00e9rio muito forte na defini\u00e7\u00e3o do sucesso da sua p\u00e1gina.<\/p>\n\n\n\n<p>Uma copy mal escrita que n\u00e3o \u00e9 voltada para a persuas\u00e3o que levar\u00e1 \u00e0 chamada para a\u00e7\u00e3o vai estragar sua landing page, assim como copies apelativas surtem no usu\u00e1rio a sensa\u00e7\u00e3o de mentira, engana\u00e7\u00e3o, afinal, n\u00e3o existem milagres.<\/p>\n\n\n\n<p>A copy deve ser dosada e bem trabalhada para atingir o usu\u00e1rio da melhor forma poss\u00edvel.<\/p>\n\n\n\n<p>Evitar exageros, bem como informa\u00e7\u00f5es e palavras rasas, \u00e9 essencial.<\/p>\n\n\n\n<p>Para possuir uma copy capaz de converter, se poss\u00edvel, contrate um copywriter, este \u00e9 o profissional respons\u00e1vel por desenvolver textos que convertem.<\/p>\n\n\n\n<p>Sem d\u00favidas, \u00e9 um investimento bastante ben\u00e9fico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Navegacao_e_responsividade\"><\/span>Navega\u00e7\u00e3o e responsividade&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A navega\u00e7\u00e3o em sua landing page deve ser otimizada de tal forma que a disposi\u00e7\u00e3o de elementos gr\u00e1ficos como imagens, \u00edcones, v\u00eddeos e tamb\u00e9m os textos fiquem em harmonia.<\/p>\n\n\n\n<p>Uma coisa n\u00e3o pode sobrepor a outra e o texto precisa ser leg\u00edvel com um tamanho de fonte que permita a leitura, cor que promova um contraste favor\u00e1vel \u00e0 leitura, como, por exemplo, o fundo da p\u00e1gina em preto e o texto em branco.<\/p>\n\n\n\n<p>Os links e bot\u00f5es em sua landing page devem (todos) funcionar, principalmente o bot\u00e3o da chamada para a\u00e7\u00e3o.<\/p>\n\n\n\n<p>J\u00e1 a responsividade nada mais \u00e9 que o funcionamento perfeito da sua landing page em desktops e dispositivos m\u00f3veis.<\/p>\n\n\n\n<p>Portanto, da mesma forma que deve funcionar corretamente em computadores e notebooks, assim deve ser em smartphones e tablets. Logo, os elementos devem todos aparecer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Design_atraente\"><\/span>Design atraente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Uma excelente landing page possui um design atraente e convidativo, de forma que o usu\u00e1rio n\u00e3o se canse de olhar para ela.<\/p>\n\n\n\n<p>Isso porque \u00e9 preciso encontrar um equil\u00edbrio entre as cores do seu neg\u00f3cio, o layout da p\u00e1gina de vendas e as cores do seu produto.<\/p>\n\n\n\n<p>Cores muito quentes misturadas, por exemplo, tendem a cansar as vistas, j\u00e1 cores muito neutras, consideradas sem vida, passam uma sensa\u00e7\u00e3o de monotonia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Utilize_imagens\"><\/span>Utilize imagens<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As imagens s\u00e3o recursos essenciais e poderosos para a persuas\u00e3o, al\u00e9m disso, s\u00e3o triviais, afinal, o visual impacta bastante e as imagens auxiliam na percep\u00e7\u00e3o de valor por parte do usu\u00e1rio.<\/p>\n\n\n\n<p>Ao utilizar imagens em sua landing page, o tamanho das imagens importa bastante, portanto, n\u00e3o utilize imagens pequenas nem muito grandes.&nbsp;<\/p>\n\n\n\n<p>Ao utilizar imagens pequenas, voc\u00ea n\u00e3o aproveita todo o recurso visual que ela tem a oferecer, j\u00e1 ao colocar imagens muito grandes em sua landing page, ela fica polu\u00edda.<\/p>\n\n\n\n<p>\u00c9 preciso encontrar um meio-termo no tamanho das imagens e procurar destacar as imagens que forem importantes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Evite_links_que_tirem_o_usuario_da_landing_page\"><\/span>Evite links que tirem o usu\u00e1rio da landing page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Links das redes sociais dos canais de comunica\u00e7\u00e3o em que seu neg\u00f3cio est\u00e1 presente s\u00e3o \u00f3timos para atrair mais visitantes e seguidores, como perfil no Instagram, canal no YouTube e blog de conte\u00fado.<\/p>\n\n\n\n<p>Contudo, em uma landing page, estes links podem prejudicar o objetivo que ela possui, uma vez que, ao clicar no link do perfil no Instagram do seu neg\u00f3cio, o usu\u00e1rio \u00e9 redirecionado para ele e por l\u00e1 ele fica, at\u00e9 mesmo se esquecendo da p\u00e1gina onde estava.<\/p>\n\n\n\n<p>Considera\u00e7\u00f5es finais<\/p>\n\n\n\n<p>H\u00e1 v\u00e1rios tipos de landing pages e neste conte\u00fado voc\u00ea conferiu alguns crit\u00e9rios que v\u00e3o te ajudar a aproveitar sua landing page da melhor forma poss\u00edvel.<\/p>\n\n\n\n<p>Ao aplicar em sua landing page as orienta\u00e7\u00f5es aqui mostradas, voc\u00ea construir\u00e1 uma melhor landing page e aproveitar\u00e1 de forma otimizada os usu\u00e1rios que nela chegam.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uma landing page \u00e9 uma p\u00e1gina online que possui como objetivo a convers\u00e3o de visitantes em leads ou outro com [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":4126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-4125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Landing page: O que \u00e9 e como aproveit\u00e1-la da melhor forma poss\u00edvel\u00a0<\/title>\n<meta name=\"description\" content=\"Ao possuir uma landing page a atrair tr\u00e1fego para ela, esta \u00e9 a hora decisiva para o usu\u00e1rio se converter, caso contr\u00e1rio, ele vai sair.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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