{"id":4087,"date":"2024-02-21T18:29:43","date_gmt":"2024-02-21T21:29:43","guid":{"rendered":"https:\/\/capsexpress.com.br\/blog\/?p=4087"},"modified":"2024-07-15T15:07:18","modified_gmt":"2024-07-15T18:07:18","slug":"comecar-e-commerce","status":"publish","type":"post","link":"https:\/\/capsexpress.com.br\/blog\/comecar-e-commerce\/","title":{"rendered":"8 passos para come\u00e7ar um e-commerce com o p\u00e9 direito e vender muito!"},"content":{"rendered":"\n<p>Come\u00e7ar um e-commerce \u00e9 trabalhar em um ramo de neg\u00f3cios bastante eficaz e capaz de prover muitos lucros, afinal, estamos falando de um ramo bastante promissor e s\u00f3lido.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/02\/comecar-um-ecommerce-1024x565.jpg\" alt=\"Come\u00e7ar um e-commerce.\" class=\"wp-image-4089\" style=\"width:960px;height:529px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/02\/comecar-um-ecommerce-1024x565.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/02\/comecar-um-ecommerce-300x166.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/02\/comecar-um-ecommerce-768x424.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/02\/comecar-um-ecommerce-1536x847.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/02\/comecar-um-ecommerce-2048x1130.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Para voc\u00ea ter ideia, segundo um <a href=\"https:\/\/edrone.me\/pt\/blog\/dados-ecommerce-brasil\" target=\"_blank\" rel=\"noreferrer noopener\">estudo realizado pela NuvemShop<\/a>, no primeiro trimestre de 2023, pequenos e m\u00e9dios e-commerces movimentaram R$ 703 milh\u00f5es no Brasil!<\/p>\n\n\n\n<p>Estamos falando de uma quantia de quase um bilh\u00e3o de Reais movimentado apenas por e-commerces pequenos e m\u00e9dios, n\u00e3o grandes.<\/p>\n\n\n\n<p>Este valor representa um aumento de 23% em rela\u00e7\u00e3o ao primeiro trimestre de 2022, ou seja, crescer \u00e9 uma tend\u00eancia do com\u00e9rcio eletr\u00f4nico.<\/p>\n\n\n\n<p>Segundo a <a href=\"https:\/\/dados.abcomm.org\/previsao-de-vendas-online\" target=\"_blank\" rel=\"noreferrer noopener\">ABCOMM<\/a>, a previs\u00e3o de faturamento para o e-commerce nacional \u00e9 de R$ 204,27 bilh\u00f5es.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"502\" height=\"398\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/02\/e-commerce-previsoes.png\" alt=\"Previ\u00f5es de faturamento anual do e-commerce no Brasil.\" class=\"wp-image-4088\" style=\"width:543px;height:430px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/02\/e-commerce-previsoes.png 502w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2024\/02\/e-commerce-previsoes-300x238.png 300w\" sizes=\"(max-width: 502px) 100vw, 502px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Agora preste muita aten\u00e7\u00e3o, se voc\u00ea deseja come\u00e7ar um e-commerce, este conte\u00fado cont\u00e9m o passo a passo que precisa ser seguido logo no in\u00edcio para come\u00e7ar com o p\u00e9 direito.<\/p>\n\n\n\n<p>Isto significa que vender vai levar menos tempo e o processo de crescimento ser\u00e1 otimizado.<\/p>\n\n\n\n<p>Portanto, n\u00e3o comece um e-commerce sem ler e aplicar este conte\u00fado.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sum\u00e1rio<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capsexpress.com.br\/blog\/comecar-e-commerce\/#Como_comecar_um_e-commerce_com_o_pe_direito_e_vender_muito\" >Como come\u00e7ar um e-commerce com o p\u00e9 direito e vender muito!<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capsexpress.com.br\/blog\/comecar-e-commerce\/#1_%E2%80%93_Defina_o_nicho_de_mercado\" >1 &#8211; Defina o nicho de mercado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capsexpress.com.br\/blog\/comecar-e-commerce\/#2_%E2%80%93_Defina_seu_publico-alvo\" >2 &#8211; Defina seu p\u00fablico-alvo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capsexpress.com.br\/blog\/comecar-e-commerce\/#3_%E2%80%93_Defina_o_modelo_do_negocio\" >3 &#8211; Defina o modelo do neg\u00f3cio<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capsexpress.com.br\/blog\/comecar-e-commerce\/#Marketplace\" >Marketplace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capsexpress.com.br\/blog\/comecar-e-commerce\/#Dropshipping\" >Dropshipping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/capsexpress.com.br\/blog\/comecar-e-commerce\/#E-commerce_proprio\" >E-commerce pr\u00f3prio<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/capsexpress.com.br\/blog\/comecar-e-commerce\/#4_%E2%80%93_Dominio_e_hospedagem_do_site\" >4 &#8211; Dom\u00ednio e hospedagem do site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/capsexpress.com.br\/blog\/comecar-e-commerce\/#5_%E2%80%93_Design_e_navegacao\" >5 &#8211; Design e navega\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/capsexpress.com.br\/blog\/comecar-e-commerce\/#6_%E2%80%93_Ofereca_diversos_meios_de_pagamento\" >6 &#8211; Ofere\u00e7a diversos meios de pagamento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/capsexpress.com.br\/blog\/comecar-e-commerce\/#7_%E2%80%93_Atendimento_ao_cliente\" >7 &#8211; Atendimento ao cliente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/capsexpress.com.br\/blog\/comecar-e-commerce\/#8_%E2%80%93_Trabalhe_no_marketing_digital\" >8 &#8211; Trabalhe no marketing digital<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/capsexpress.com.br\/blog\/comecar-e-commerce\/#Conclusao\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_comecar_um_e-commerce_com_o_pe_direito_e_vender_muito\"><\/span>Como come\u00e7ar um e-commerce com o p\u00e9 direito e vender muito!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E2%80%93_Defina_o_nicho_de_mercado\"><\/span>1 &#8211; Defina o nicho de mercado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O nicho \u00e9 o ramo de atua\u00e7\u00e3o do neg\u00f3cio, por exemplo, nicho de emagrecimento, nicho de sa\u00fade do sono, sa\u00fade dos cabelos, nicho de brinquedos, nicho de livros, e por a\u00ed vai.<\/p>\n\n\n\n<p>Se ainda n\u00e3o sabe em qual nicho atuar, para fazer essa defini\u00e7\u00e3o, \u00e9 preciso entender qual o seu forte.&nbsp;<\/p>\n\n\n\n<p>Por exemplo, se voc\u00ea possui afinidade com tecnologia, pode vender produtos deste ramo, como aparelhos celulares, notebooks, computadores, fones para ouvido, etc.<\/p>\n\n\n\n<p>Por outro lado, se j\u00e1 sabe onde vai atuar, ent\u00e3o siga para uma pesquisa de mercado detalhada.<\/p>\n\n\n\n<p>Em ambos os casos \u00e9 preciso estudar o mercado e acompanhar as tend\u00eancias, isso porque quem inova sai na frente.<\/p>\n\n\n\n<p>O mercado n\u00e3o \u00e9 estagnado, os consumidores est\u00e3o sempre buscando inova\u00e7\u00f5es, e oferecer isso a eles \u00e9 colocar dinheiro em seu neg\u00f3cio.<\/p>\n\n\n\n<p>Ficar por dentro das demandas e tend\u00eancias \u00e9 trivial para sempre oferecer o que possui volume de vendas e se destacar da concorr\u00eancia.<\/p>\n\n\n\n<p>E falando em concorr\u00eancia, outro ponto fundamental para come\u00e7ar um e-commerce rumo ao sucesso \u00e9 estudar os seus concorrentes, ou seja, o que eles est\u00e3o fazendo, porque e como est\u00e3o fazendo.<\/p>\n\n\n\n<p>Essas respostas levam a outra, porque as pessoas compram do concorrente.<\/p>\n\n\n\n<p>As informa\u00e7\u00f5es coletadas te mostrar\u00e3o o que pode ser otimizado, e consequentemente v\u00e3o encurtar seu caminho porque v\u00e3o evitar erros.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Como identificar um nicho de mercado PROMISSOR para investir - Capsexpress feat Estevao Calheirana\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/hK147YbWg9Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E2%80%93_Defina_seu_publico-alvo\"><\/span>2 &#8211; Defina seu p\u00fablico-alvo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O p\u00fablico-alvo \u00e9 composto por seus compradores, logo, defini-los vai otimizar as estrat\u00e9gias de marketing e efici\u00eancia nas vendas, uma vez que permitir\u00e3o uma segmenta\u00e7\u00e3o mais precisa, sendo poss\u00edvel atrair bastante leads qualificados.<\/p>\n\n\n\n<p>Um erro que n\u00e3o deve ser cometido \u00e9 atirar para todos os lados. E-commerces que come\u00e7am assim tendem a n\u00e3o possuir sucesso, e e-commerces que em algum momento fazem isso tendem a diminuir a efici\u00eancia das estrat\u00e9gias e possuem baixo volume de vendas.<\/p>\n\n\n\n<p>Para fazer uma boa defini\u00e7\u00e3o de p\u00fablico-alvo, o recomendado \u00e9 construir uma persona.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/capsexpress.com.br\/blog\/o-que-sao-personas-como-mapear\/\" target=\"_blank\" rel=\"noreferrer noopener\">persona <\/a>\u00e9 o formato ideal do seu cliente, dessa forma \u00e9 poss\u00edvel atingir um n\u00edvel de precis\u00e3o elevado do seu p\u00fablico-alvo e acertar direto no alvo.<\/p>\n\n\n\n<p>Vender muito \u00e9 poss\u00edvel se as vendas s\u00e3o destinadas a quem compra, de resto ser\u00e1 preju\u00edzo para o neg\u00f3cio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E2%80%93_Defina_o_modelo_do_negocio\"><\/span>3 &#8211; Defina o modelo do neg\u00f3cio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Existem tr\u00eas modelos para se trabalhar com e-commerce, s\u00e3o eles:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketplace\"><\/span>Marketplace<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Marketplaces s\u00e3o sites que hospedam v\u00e1rios e-commerces, como o Mercado Livre, Shopee, Amazon, Netshoes e outros.<\/p>\n\n\n\n<p>Pode ser vantajoso porque h\u00e1 toda uma estrutura pronta que inclui seguran\u00e7a de pagamentos, garantia para o cliente, para o vendedor e op\u00e7\u00f5es de patrocinar o produto dentro do marketplace.<\/p>\n\n\n\n<p>Por outro lado, n\u00e3o \u00e9 poss\u00edvel personalizar a sua loja, bem como h\u00e1 taxas que precisam ser pagas ao marketplace a cada venda realizada.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dropshipping\"><\/span>Dropshipping<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>O <a href=\"https:\/\/capsexpress.com.br\/blog\/dropshipping-nacional-6-orientacoes-para-possuir-um-bom-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">dropshipping<\/a> consiste em n\u00e3o possuir estoque do produto, voc\u00ea compra de um fornecedor, o estoque fica com o fornecedor e quando ocorrerem vendas, o fornecedor realiza o envio para o consumidor final.<\/p>\n\n\n\n<p>H\u00e1 vantagens e desvantagens como qualquer outro modelo, por\u00e9m \u00e9 uma boa op\u00e7\u00e3o se n\u00e3o possui uma log\u00edstica avan\u00e7ada, principalmente se o espa\u00e7o para estoque se faz ausente.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-commerce_proprio\"><\/span>E-commerce pr\u00f3prio<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Um e-commerce pr\u00f3prio \u00e9 basicamente ser dono do site onde os produtos estar\u00e3o dispon\u00edveis para venda, em outras palavras, voc\u00ea o dono da loja virtual e o respons\u00e1vel pelo estoque.<\/p>\n\n\n\n<p>Enquanto trabalhar com marketplace \u00e9 como estar presente em um edif\u00edcio comercial onde v\u00e1rias empresas possuem escrit\u00f3rios, trabalhar com dropshipping \u00e9 comprar os produtos do fornecedor e o fornecedor fica encarregado dos envios, o e-commerce pr\u00f3prio \u00e9 diferente.<\/p>\n\n\n\n<p>Aqui h\u00e1 espa\u00e7o para personaliza\u00e7\u00e3o do site, n\u00e3o \u00e9 preciso pagar tarifas de vendas, por\u00e9m \u00e9 preciso possuir controle do estoque, o que implica em possuir ou produtos f\u00edsicos, local para armazenamento e cuidar da log\u00edstica.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_%E2%80%93_Dominio_e_hospedagem_do_site\"><\/span>4 &#8211; Dom\u00ednio e hospedagem do site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O dom\u00ednio \u00e9 o nome do seu site acompanhado da desin\u00eancia, por exemplo, o \u201c.com\u201d, \u201c.com.br\u201d, \u201c.net\u201d.<\/p>\n\n\n\n<p>Ent\u00e3o, ainda como exemplo, fica \u201cnomedosite.com.br\u201d. \u00c9 fortemente recomendado possuir como nome do site o nome da sua loja.&nbsp;<\/p>\n\n\n\n<p>J\u00e1 sobre a desin\u00eancia, fica a crit\u00e9rio, por\u00e9m o .com.br \u00e9 o mais recomendado j\u00e1 que estamos no Brasil e \u00e9 o mais comum.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/capsexpress.com.br\/blog\/o-que-e-hospedagem-de-site-tire-todas-as-suas-duvidas\/\" target=\"_blank\" rel=\"noreferrer noopener\">hospedagem<\/a> \u00e9 onde o seu site vai ficar hospedado, para isso \u00e9 necess\u00e1rio escolher uma hospedagem de site.<\/p>\n\n\n\n<p>H\u00e1 <a href=\"https:\/\/br.cybernews.com\/lp\/melhor-hospedagem-br\/?campaignId=13810317034&amp;adgroupId=130217169731&amp;adId=534544538592&amp;targetId=aud-1463188265702:kwd-131837483&amp;device=c&amp;gunique=CjwKCAiA29auBhBxEiwAnKcSqisRN405M9UiLqeZntJDHJQvVg99oqAy1TFDoeVnXyV5KwVdDQO2HRoCfy8QAvD_BwE&amp;gad_source=1&amp;gclid=CjwKCAiA29auBhBxEiwAnKcSqisRN405M9UiLqeZntJDHJQvVg99oqAy1TFDoeVnXyV5KwVdDQO2HRoCfy8QAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">diversas hospedagens<\/a> no mercado, como Hostinger, HostGator e GoDaddy. Tamb\u00e9m \u00e9 preciso fazer uma an\u00e1lise para definir a melhor para o seu e-commerce.<\/p>\n\n\n\n<p>E que tal ficar por dentro do mercado e acompanhar conte\u00fados para alavancar seu neg\u00f3cio? Para isso, se inscreva em nossa newsletter e receba nossos conte\u00fados em primeira m\u00e3o! \u00c9 de gra\u00e7a e bem r\u00e1pido, voc\u00ea s\u00f3 precisa colcoar seu nome e email abaixo.<\/p>\n\n\n\n<!-- Begin Brevo Form -->\r\n<!-- START - We recommend to place the below code in head tag of your website html  -->\r\n<style>\r\n  @font-face {\r\n    font-display: block;\r\n    font-family: Roboto;\r\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/normal\/normal\/7529907e9eaf8ebb5220c5f9850e3811.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/normal\/normal\/25c678feafdc175a70922a116c9be3e7.woff) format(\"woff\")\r\n  }\r\n\r\n  @font-face {\r\n    font-display: fallback;\r\n    font-family: Roboto;\r\n    font-weight: 600;\r\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/medium\/normal\/6e9caeeafb1f3491be3e32744bc30440.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/medium\/normal\/71501f0d8d5aa95960f6475d5487d4c2.woff) format(\"woff\")\r\n  }\r\n\r\n  @font-face {\r\n    font-display: fallback;\r\n    font-family: Roboto;\r\n    font-weight: 700;\r\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/bold\/normal\/3ef7cf158f310cf752d5ad08cd0e7e60.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/bold\/normal\/ece3a1d82f18b60bcce0211725c476aa.woff) format(\"woff\")\r\n  }\r\n\r\n  #sib-container input:-ms-input-placeholder {\r\n    text-align: left;\r\n    font-family: \"Helvetica\", sans-serif;\r\n    color: #c0ccda;\r\n  }\r\n\r\n  #sib-container input::placeholder {\r\n    text-align: left;\r\n    font-family: \"Helvetica\", sans-serif;\r\n    color: #c0ccda;\r\n  }\r\n\r\n  #sib-container textarea::placeholder {\r\n    text-align: left;\r\n    font-family: \"Helvetica\", sans-serif;\r\n    color: #c0ccda;\r\n  }\r\n\r\n  #sib-container a {\r\n    text-decoration: underline;\r\n    color: #2BB2FC;\r\n  }\r\n<\/style>\r\n<link rel=\"stylesheet\" href=\"https:\/\/sibforms.com\/forms\/end-form\/build\/sib-styles.css\">\r\n<!--  END - We recommend to place the above code in head tag of your website html -->\r\n\r\n<!-- START - We recommend to place the below code where you want the form in your website html  -->\r\n<div class=\"sib-form\" style=\"text-align: center;\r\n         background-color: #EFF2F7; 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text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#085229; background-color:#e7faf0; border-radius:3px; border-color:#13ce66;max-width:540px;\">\r\n      <div class=\"sib-form-message-panel_text sib-form-message-panel_text--center\">\r\n        <svg viewBox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\r\n          <path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 464c-118.664 0-216-96.055-216-216 0-118.663 96.055-216 216-216 118.664 0 216 96.055 216 216 0 118.663-96.055 216-216 216zm141.63-274.961L217.15 376.071c-4.705 4.667-12.303 4.637-16.97-.068l-85.878-86.572c-4.667-4.705-4.637-12.303.068-16.97l8.52-8.451c4.705-4.667 12.303-4.637 16.97.068l68.976 69.533 163.441-162.13c4.705-4.667 12.303-4.637 16.97.068l8.451 8.52c4.668 4.705 4.637 12.303-.068 16.97z\" \/>\r\n        <\/svg>\r\n        <span class=\"sib-form-message-panel__inner-text\">\r\n                          Sua inscri\u00e7\u00e3o foi bem sucedida\r\n                      <\/span>\r\n      <\/div>\r\n    <\/div>\r\n    <div><\/div>\r\n    <div id=\"sib-container\" class=\"sib-container--large sib-container--vertical\" style=\"text-align:center; background-color:rgba(255,255,255,1); max-width:540px; border-radius:3px; border-width:1px; border-color:#C0CCD9; border-style:solid; direction:ltr\">\r\n      <form id=\"sib-form\" method=\"POST\" action=\"https:\/\/d318d39f.sibforms.com\/serve\/MUIFALcZk8yYPb4eSvMNvzFxII6E6fEMYvA5zsMpLuCYYQ10SWM0RfMWhQYxzczgkOvNQgYLcOV6leoFlvA5iy5RGXpBB3Fc-EENHcGHGZjubEMKIsItVXPjjtkdkl4AW5pb1S7CCg1hybEDDsdm-AsUBeleygkl2i0cqxdszrRIe_MeWDNffQR7u8DmiecNXRKK_3bqy9BylR93\" data-type=\"subscription\">\r\n        <div style=\"padding: 8px 0;\">\r\n          <div class=\"sib-form-block\" style=\"font-size:32px; text-align:left; font-weight:700; font-family:&quot;Helvetica&quot;, sans-serif; color:#3C4858; background-color:transparent; text-align:left\">\r\n            <p>Newsletter<\/p>\r\n          <\/div>\r\n        <\/div>\r\n        <div style=\"padding: 8px 0;\">\r\n          <div class=\"sib-form-block\" style=\"font-size:16px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#3C4858; 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sib-form-block_button-with-loader\" style=\"font-size:16px; text-align:left; font-weight:700; font-family:&quot;Helvetica&quot;, sans-serif; color:#FFFFFF; background-color:#3E4857; border-radius:3px; border-width:0px;\" form=\"sib-form\" type=\"submit\">\r\n              <svg class=\"icon clickable_icon progress-indicator_icon sib-hide-loader-icon\" viewBox=\"0 0 512 512\">\r\n                <path d=\"M460.116 373.846l-20.823-12.022c-5.541-3.199-7.54-10.159-4.663-15.874 30.137-59.886 28.343-131.652-5.386-189.946-33.641-58.394-94.896-95.833-161.827-99.676C261.028 55.961 256 50.751 256 44.352V20.309c0-6.904 5.808-12.337 12.703-11.982 83.556 4.306 160.163 50.864 202.11 123.677 42.063 72.696 44.079 162.316 6.031 236.832-3.14 6.148-10.75 8.461-16.728 5.01z\" \/>\r\n              <\/svg>\r\n              SUBSCRIBE\r\n            <\/button>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" name=\"email_address_check\" value=\"\" class=\"input--hidden\">\r\n        <input type=\"hidden\" name=\"locale\" value=\"en\">\r\n      <\/form>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<!-- END - We recommend to place the above code where you want the form in your website html  -->\r\n\r\n<!-- START - We recommend to place the below code in footer or bottom of your website html  -->\r\n<script>\r\n  window.REQUIRED_CODE_ERROR_MESSAGE = 'Please choose a country code';\r\n  window.LOCALE = 'en';\r\n  window.EMAIL_INVALID_MESSAGE = window.SMS_INVALID_MESSAGE = \"Informa\u00e7\u00e3o inv\u00e1lida, tente preencher os campos novamente.\";\r\n\r\n  window.REQUIRED_ERROR_MESSAGE = \"Esse campo \u00e9 obrigat\u00f3rio. \";\r\n\r\n  window.GENERIC_INVALID_MESSAGE = \"Informa\u00e7\u00e3o inv\u00e1lida, tente preencher os campos novamente.\";\r\n\r\n\r\n\r\n\r\n  window.translation = {\r\n    common: {\r\n      selectedList: '{quantity} list selected',\r\n      selectedLists: '{quantity} lists selected'\r\n    }\r\n  };\r\n\r\n  var AUTOHIDE = Boolean(1);\r\n<\/script>\r\n\r\n<script defer src=\"https:\/\/sibforms.com\/forms\/end-form\/build\/main.js\"><\/script>\r\n\r\n<script src=\"https:\/\/challenges.cloudflare.com\/turnstile\/v0\/api.js\" async defer><\/script>\r\n\r\n<!-- END - We recommend to place the above code in footer or bottom of your website html  -->\r\n<!-- End Brevo Form -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_%E2%80%93_Design_e_navegacao\"><\/span>5 &#8211; Design e navega\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Come\u00e7ar um e-commerce e pecar no design e na navega\u00e7\u00e3o \u00e9 perder vendas.<\/p>\n\n\n\n<p>O <a href=\"https:\/\/www.hostinger.com.br\/tutoriais\/exemplos-de-ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\">design<\/a> do seu e-commerce precisa ser atrativo e limpo, ou seja, precisa ser chamativo aos olhos do usu\u00e1rio e n\u00e3o polu\u00eddo porque isso faz com que ele saia e n\u00e3o compre.<\/p>\n\n\n\n<p>Outro ponto importante \u00e9 navega\u00e7\u00e3o, ela precisa ser responsiva, deve funcionar tanto em dispositivos m\u00f3veis quanto em desktops, al\u00e9m disso, todos os links e bot\u00f5es devem funcionar perfeitamente.<\/p>\n\n\n\n<p>Trabalhe nestes pontos antes de tra\u00e7ar estrat\u00e9gias de vendas, assim seu site estar\u00e1 apto para receber os <a href=\"https:\/\/capsexpress.com.br\/blog\/como-melhorar-a-experiencia-do-usuario-no-e-commerce-em-8-passos\/\" target=\"_blank\" rel=\"noreferrer noopener\">usu\u00e1rios <\/a>prontos para comprar de voc\u00ea.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_%E2%80%93_Ofereca_diversos_meios_de_pagamento\"><\/span>6 &#8211; Ofere\u00e7a diversos meios de pagamento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Quando estamos na rua e vemos algo que queremos muito e j\u00e1 estamos prontos para comprar, mas a loja apenas aceita dinheiro e n\u00e3o cart\u00e3o, n\u00e3o conseguimos comprar e a loja perde a venda.<\/p>\n\n\n\n<p>O que queremos dizer \u00e9 que hoje h\u00e1 diferentes formas de pagamento dispon\u00edveis e devem ser implementadas no e-commerce, como pix, cart\u00e3o de cr\u00e9dito e d\u00e9bito, boleto, PayPal, compra com dois cart\u00f5es e por a\u00ed vai.<\/p>\n\n\n\n<p>Perder vendas por n\u00e3o possuir diferentes formas de pagamento \u00e9 altamente prejudicial, at\u00e9 mesmo porque em algum momento ter\u00e3o de ser implementadas, e come\u00e7ar um e-commerce proporcionando diferentes formas de pagamento \u00e9 fundamental.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_%E2%80%93_Atendimento_ao_cliente\"><\/span>7 &#8211; Atendimento ao cliente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O atendimento ao cliente deve ser levado em conta e precisa ser excelente logo no in\u00edcio para proporcionar satisfa\u00e7\u00e3o, fideliza\u00e7\u00e3o do cliente e reconhecimento de marca.<\/p>\n\n\n\n<p>Por isso tenha um retorno r\u00e1pido e \u00e1gil com foco na solu\u00e7\u00e3o do problema do cliente, n\u00e3o demore dias para responder e nem procrastine para resolver o problema.<\/p>\n\n\n\n<p>Al\u00e9m do mais, tenha um atendimento humanizado se colocando no lugar do cliente e tentando entend\u00ea-lo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_%E2%80%93_Trabalhe_no_marketing_digital\"><\/span>8 &#8211; Trabalhe no marketing digital<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As estrat\u00e9gias de marketing s\u00e3o as respons\u00e1veis por atrair o seu p\u00fablico comprador, e ele deve ser colocado em foco na hora da elabora\u00e7\u00e3o das estrat\u00e9gias.<\/p>\n\n\n\n<p>Estar presente em diversos canais de comunica\u00e7\u00e3o \u00e9 fundamental para atrair cada vez mais pessoas e vender cada vez mais, por isso, utilize, no m\u00ednimo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>YouTube;<\/li>\n\n\n\n<li>Blog de conte\u00fado;<\/li>\n\n\n\n<li>Instagram;<\/li>\n\n\n\n<li>Facebook para an\u00fancios.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Caso o investimento inicial n\u00e3o seja alto, esteja presente ao menos no YouTube, Instagram e blog de conte\u00fado (\u00e9 poss\u00edvel criar um blog dentro do site do e-commerce).<\/p>\n\n\n\n<p>Assim voc\u00ea garante uma boa presen\u00e7a digital logo no in\u00edcio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Come\u00e7ar um e-commerce \u00e9 iniciar um neg\u00f3cio lucrativo com demandas altas e crescimento cont\u00ednuo, contudo, \u00e9 preciso come\u00e7ar da maneira correta para garantir, no in\u00edcio, um bom crescimento ao decorrer dos trabalhos.<\/p>\n\n\n\n<p>Este conte\u00fado te mostrou os oito passos fundamentais que devem ser aplicados logo no in\u00edcio para iniciar um bom e-commerce, se pecar em um deles, pode ser que os resultados n\u00e3o sejam bons e demorem mais para aparecer.<\/p>\n\n\n\n<p>Trabalhe bem no in\u00edcio, dedique-se, assim voc\u00ea ter\u00e1 um bom retorno em vendas!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Come\u00e7ar um e-commerce \u00e9 trabalhar em um ramo de neg\u00f3cios bastante eficaz e capaz de prover muitos lucros, afinal, estamos [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":4089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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