{"id":3894,"date":"2024-01-16T23:57:57","date_gmt":"2024-01-17T02:57:57","guid":{"rendered":"https:\/\/capsexpress.com.br\/blog\/?p=3894"},"modified":"2024-07-18T15:11:15","modified_gmt":"2024-07-18T18:11:15","slug":"mercado-pet","status":"publish","type":"post","link":"https:\/\/capsexpress.com.br\/blog\/mercado-pet\/","title":{"rendered":"Mercado PET: Tenha sua marca pr\u00f3pria e n\u00e3o fique de fora Capscast E03 T03"},"content":{"rendered":"\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"MERCADO PET: Tenha sua marca pr\u00f3pria e n\u00e3o fique de fora | #CapsCast\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WIWuVtesUaA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Da esqueda para a direita: Marlon, diretos da Rede Animale, Vinicius Guzzo e Julio.<\/figcaption><\/figure>\n\n\n\n<p>Neste epis\u00f3dio do Capscast, o nosso podcast que aborda a salada de frutas que \u00e9 o mercado digital, foi abordado o assunto sobre o mercado de suplementos para a linha pet, um mercado em ascens\u00e3o com a possibilidade de tirar muito proveito.<\/p>\n\n\n\n<p>Como host, tivemos host \u00e9 o Vinicius, co-host Julio e como convidado, trouxemos o Marlon, um dos gestores da Rede Animale.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sum\u00e1rio<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capsexpress.com.br\/blog\/mercado-pet\/#Inicio\" >In\u00edcio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capsexpress.com.br\/blog\/mercado-pet\/#Rede_Animale\" >Rede Animale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capsexpress.com.br\/blog\/mercado-pet\/#Atuacao_do_negocio_atual\" >Atua\u00e7\u00e3o do neg\u00f3cio atual<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capsexpress.com.br\/blog\/mercado-pet\/#Foque_em_emocoes\" >Foque em emo\u00e7\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capsexpress.com.br\/blog\/mercado-pet\/#Pets_no_Brasil\" >Pets no Brasil<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capsexpress.com.br\/blog\/mercado-pet\/#Dados_importantes\" >Dados importantes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/capsexpress.com.br\/blog\/mercado-pet\/#Capsexpress_e_o_mercado_pet\" >Capsexpress e o mercado pet<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inicio\"><\/span>In\u00edcio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marlon entrou no segmento veterin\u00e1rio h\u00e1 quatro anos e um dos motivos foi a an\u00e1lise de mercado. Ele e sua irm\u00e3 s\u00e3o advogados de forma\u00e7\u00e3o, advogaram por 10 anos, mas, em busca de estabilidade, encontraram no mercado pet o que buscavam.<\/p>\n\n\n\n<p>A experi\u00eancia do Marlon no mercado pet come\u00e7ou em julho de 2019, quando, com sua irm\u00e3, abriu a Rede Animale, e em dezembro do mesmo ano veio a Covid-19.&nbsp;<\/p>\n\n\n\n<p>Marlon destaca que a pandemia proporcionou um crescimento para o mercado veterin\u00e1rio voltado \u00e0 sa\u00fade do animal, excluindo servi\u00e7os na loja como banho e tosa e com\u00e9rcio de produtos para o pet.<\/p>\n\n\n\n<p>Isso porque a loja, durante a pandemia, n\u00e3o era considerada servi\u00e7o essencial, portanto n\u00e3o podia operar devido ao lockdown.<\/p>\n\n\n\n<p>Um dos pontos positivos que se originou foi o agendamento de servi\u00e7os para animais no veterin\u00e1rio, que, antes da pandemia, tinha-se o costume de chegar com o animal de estima\u00e7\u00e3o e realizar um procedimento, como castrar, por exemplo, sem realizar o agendamento.<\/p>\n\n\n\n<p>Em Canoas, cidade do Rio Grande do Sul, onde est\u00e1 localizado o neg\u00f3cio de Marlon, a Rede Animale foi uma das pioneiras a trabalhar com agendamento.<\/p>\n\n\n\n<!-- Begin Brevo Form -->\n<!-- START - We recommend to place the below code in head tag of your website html  -->\n<style>\n  @font-face {\n    font-display: block;\n    font-family: Roboto;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/normal\/normal\/7529907e9eaf8ebb5220c5f9850e3811.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/normal\/normal\/25c678feafdc175a70922a116c9be3e7.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 600;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/medium\/normal\/6e9caeeafb1f3491be3e32744bc30440.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/medium\/normal\/71501f0d8d5aa95960f6475d5487d4c2.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 700;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/bold\/normal\/3ef7cf158f310cf752d5ad08cd0e7e60.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/bold\/normal\/ece3a1d82f18b60bcce0211725c476aa.woff) format(\"woff\")\n  }\n\n  #sib-container input:-ms-input-placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container input::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container textarea::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container a {\n    text-decoration: underline;\n    color: #2BB2FC;\n  }\n<\/style>\n<link rel=\"stylesheet\" href=\"https:\/\/sibforms.com\/forms\/end-form\/build\/sib-styles.css\">\n<!--  END - We recommend to place the above code in head tag of your website html -->\n\n<!-- START - We recommend to place the below code where you want the form in your website html  -->\n<div class=\"sib-form\" style=\"text-align: center;\n         background-color: #EFF2F7; 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A ideia inicial n\u00e3o era abrir uma cl\u00ednica veterin\u00e1ria e sim um plano de sa\u00fade pet, apesar de um ter um plano de sa\u00fade pet pr\u00f3prio da Rede Animale, a cl\u00ednica tamb\u00e9m se consolidou.<\/p>\n\n\n\n<p>A cl\u00ednica surgiu porque, durante as an\u00e1lises de mercado, verificou-se que para manter qualidade, controle e prontu\u00e1rio, seria preciso realizar o atendimento deste plano concentrado em uma rede pr\u00f3pria.<\/p>\n\n\n\n<p>Um dos fatores que ajudaram a supera\u00e7\u00e3o da pandemia pela Rede Animale foi o<a href=\"https:\/\/agemt.pucsp.br\/noticias\/adocao-de-animais-aumentou-400-na-pandemia\" target=\"_blank\" rel=\"noreferrer noopener\"> crescimento da ado\u00e7\u00e3o de animais de estima\u00e7\u00e3o durante a pandemia<\/a>.<\/p>\n\n\n\n<p>Outro mercado que expandiu durante a pandemia foi o de creche para pets, isso porque, durante a pandemia, os donos criaram rotinas com os animais que, no p\u00f3s-pandemia, n\u00e3o p\u00f4de mais ser seguida, logo, o cuidado com o pet que tinha anteriormente n\u00e3o seria poss\u00edvel, assim a solu\u00e7\u00e3o foi colocar os pets na creche.<\/p>\n\n\n\n<p>Sobre as dores de donos de pets, Marlon explica que variam muito conforme a ra\u00e7a e localiza\u00e7\u00e3o, mas, por exemplo, cachorros de apartamento tendem a ser mais ansiosos porque n\u00e3o possuem um p\u00e1tio para brincar e tendem geralmente a passear menos, diferentemente de c\u00e3es de casas que possuem um p\u00e1tio.<\/p>\n\n\n\n<p>Assim, a ansiedade pode acarretar perda de pelo, sudorese, feridas e obesidade.<\/p>\n\n\n\n<p>O problema da obesidade \u00e9 que as pessoas n\u00e3o a enxergam mais como patologia que, inclusive, pode gerar outras patologias. Como exemplo, para compensar o bichinho, damos um petisco, estamos comendo uma fruta ou algum alimento e tamb\u00e9m damos para o animal.<\/p>\n\n\n\n<p>Com o passar do tempo e aus\u00eancia de caminhadas, acarreta obesidade no animal de estima\u00e7\u00e3o.<\/p>\n\n\n\n<p>Nos Estados Unidos h\u00e1 um nicho voltado para a longevidade do animal de estima\u00e7\u00e3o, Vinicius perguntou se h\u00e1 este nicho aqui no Brasil.<\/p>\n\n\n\n<p>De acordo com Marlon, aqui no Brasil h\u00e1 veterin\u00e1rios geront\u00f3logos, os especialistas em envelhecimento animal, mas o nicho de longevidade animal ainda n\u00e3o se desenvolveu no Brasil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Atuacao_do_negocio_atual\"><\/span>Atua\u00e7\u00e3o do neg\u00f3cio atual<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Atualmente, a Rede Animale, n\u00e3o possui banho e tosa e a loja \u00e9 restrita a medica\u00e7\u00e3o e prescri\u00e7\u00e3o, contudo, no hor\u00e1rio comercial h\u00e1 tr\u00eas veterin\u00e1rios trabalhando e, no plant\u00e3o, mais cinco, ainda h\u00e1 veterin\u00e1rios especialistas que trabalham terceirizados.<\/p>\n\n\n\n<p>Um ponto muito interessante que vale ser ressaltado foi o destaque de Marlon para a diferen\u00e7a entre produto e servi\u00e7o.&nbsp;<\/p>\n\n\n\n<p>Enquanto podemos comprar o mesmo produto em lojas diferentes com apenas a diferen\u00e7a de pre\u00e7o, o servi\u00e7o \u00e9 prestado de forma particular entre os profissionais, ou seja, o modo que um profissional exerce um servi\u00e7o \u00e9 diferente do modo que outro profissional presta.<\/p>\n\n\n\n<p>Um servi\u00e7o de qualidade tem o pre\u00e7o a ser pago, sendo necess\u00e1rio trabalhar essa percep\u00e7\u00e3o no cliente, o que \u00e9 dif\u00edcil.<\/p>\n\n\n\n<p>Servi\u00e7os s\u00e3o personalizados e particulares, cada profissional desenvolve de um jeito.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Foque_em_emocoes\"><\/span>Foque em emo\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se voc\u00ea quer ter produtos para a linha pet com a sua marca, foque em emo\u00e7\u00f5es do consumidor.<\/p>\n\n\n\n<p>O animal de estima\u00e7\u00e3o possui um apelo emocional muito grande para o dono, e por isso \u00e9 importante focar nas emo\u00e7\u00f5es do dono, no afeto e na liga\u00e7\u00e3o humana que ele possui com o pet.<\/p>\n\n\n\n<p>O pet entra na fam\u00edlia como um membro dela, ent\u00e3o, focar neste aspecto do consumidor \u00e9 muito importante para as vendas, onde h\u00e1 sentimento envolvido, h\u00e1 investimento.<\/p>\n\n\n\n<p>Podemos exemplificar como um dono de pet que trabalha e o animal est\u00e1 ficando ansioso devido \u00e0 aus\u00eancia do sono. Uma solu\u00e7\u00e3o para este problema pode ser suplementos naturais para pets que melhoram a ansiedade.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pets_no_Brasil\"><\/span>Pets no Brasil<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Atualmente, a popula\u00e7\u00e3o de pets no Brasil \u00e9 de 167,6 milh\u00f5es, portanto, h\u00e1 um volume muito expressivo para trabalhar no nicho de produtos para animais de estima\u00e7\u00e3o.<\/p>\n\n\n\n<p>Entre 2021 e 2022, a popula\u00e7\u00e3o de c\u00e3es cresceu 3,25% e a popula\u00e7\u00e3o de gatos cresceu 6%.<\/p>\n\n\n\n<p>Os pa\u00edses com mais tutores de pets s\u00e3o os Estados Unidos, ocupando a primeira posi\u00e7\u00e3o, a China logo em seguida e o Brasil, na terceira posi\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dados_importantes\"><\/span>Dados importantes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Em 2022, o mercado veterin\u00e1rio pet faturou 41,96 bilh\u00f5es de Reais, 80% deste faturamento vem do pet food, como ra\u00e7\u00e3o, petiscos, biscoitos e outros alimentos consumidos para animais.<\/p>\n\n\n\n<p>No e-commerce pet, em 2020, com a pandemia, houve um aumento de 9% para 36,6%, portanto, podemos concluir que o mercado pet cresceu, e no Brasil, ainda h\u00e1 muito para ser explorado, portanto, h\u00e1 muito espa\u00e7o neste mercado para novos empreendimentos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Capsexpress_e_o_mercado_pet\"><\/span>Capsexpress e o mercado pet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A Capsexpress est\u00e1 de portas abertas para trabalhar e fabricar sua ideia de suplementos para o mercado pet. Portanto, se voc\u00ea deseja entrar neste mercado promissor atrav\u00e9s dos seus produtos, com a sua marca, para animais de estima\u00e7\u00e3o, n\u00e3o hesite em entrar <a href=\"https:\/\/capsexpress.com.br\/blog\/contato\/\" target=\"_blank\" rel=\"noreferrer noopener\">em contato<\/a> conosco.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-spotify wp-block-embed-spotify wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Mercado Pet: Tenha sua marca pr\u00f3pria e n\u00e3o fique de fora\" style=\"border-radius: 12px\" width=\"624\" height=\"351\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/1HXkcBUpZPPUoDpGQcmpAj\/video?si=4c5589de45194228&#038;utm_source=oembed\"><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Ou\u00e7a este epis\u00f3dio no Spotify!<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Neste epis\u00f3dio do Capscast, o nosso podcast que aborda a salada de frutas que \u00e9 o mercado digital, foi abordado [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-3894","post","type-post","status-publish","format-standard","hentry","category-empreendedorismo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercado PET: Tenha sua marca pr\u00f3pria e n\u00e3o fique de fora Capscast E03 T03<\/title>\n<meta name=\"description\" content=\"O mercado pet cresceu bastante, principalmente nos \u00faltimos anos. 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