{"id":3844,"date":"2023-12-21T20:33:52","date_gmt":"2023-12-21T23:33:52","guid":{"rendered":"https:\/\/capsexpress.com.br\/blog\/?p=3844"},"modified":"2024-07-18T15:12:08","modified_gmt":"2024-07-18T18:12:08","slug":"como-fidelizar-clientes","status":"publish","type":"post","link":"https:\/\/capsexpress.com.br\/blog\/como-fidelizar-clientes\/","title":{"rendered":"Como fidelizar clientes? 6 estrat\u00e9gias para tornar seu cliente fiel"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"832\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/12\/fidelizar-clientes-scaled-e1703200186948-1024x832.jpg\" alt=\"Imagem fidelizar clientes.\" class=\"wp-image-3845\" style=\"width:597px;height:484px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/12\/fidelizar-clientes-scaled-e1703200186948-1024x832.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/12\/fidelizar-clientes-scaled-e1703200186948-300x244.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/12\/fidelizar-clientes-scaled-e1703200186948-768x624.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/12\/fidelizar-clientes-scaled-e1703200186948-1536x1248.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/12\/fidelizar-clientes-scaled-e1703200186948-2048x1664.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Melhor que um cliente novo \u00e9 o mesmo cliente comprando mais vezes em seu neg\u00f3cio, certo? Fidelizar clientes \u00e9 t\u00e3o importante quanto trazer novos clientes ao seu neg\u00f3cio, afinal, o mesmo cliente voltando somado a novos clientes que entram possui como resultado um faturamento maior.<\/p>\n\n\n\n<p>Alguns empreendedores iniciantes se preocupam apenas com a venda direcionando toda a vis\u00e3o para ela, o que \u00e9 importante, sem d\u00favidas, por\u00e9m, fidelizar os clientes \u00e9 uma a\u00e7\u00e3o que deve ser praticada, ou seja, al\u00e9m de vender para uma pessoa \u00e9 preciso possuir estrat\u00e9gias que fa\u00e7a com que voc\u00ea venda para essa mesma pessoa novamente.<\/p>\n\n\n\n<p>A venda, al\u00e9m de ser a maneira com que seu neg\u00f3cio continua operando, \u00e9 uma oportunidade para lucrar mais atrav\u00e9s da fideliza\u00e7\u00e3o do cliente.<\/p>\n\n\n\n<p>As pessoas consomem o mesmo produto\/servi\u00e7o mais de uma vez, alguns mais r\u00e1pidos, outros n\u00e3o, mas consomem.<\/p>\n\n\n\n<p>Por exemplo, quem compra um suplemento vai continuar fazendo o uso deste suplemento, mas para isso \u00e9 preciso, al\u00e9m de funcionar, fidelizar o cliente, e isso \u00e9 feito atrav\u00e9s de estrat\u00e9gias que voc\u00ea vai conferir neste conte\u00fado.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sum\u00e1rio<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capsexpress.com.br\/blog\/como-fidelizar-clientes\/#Beneficios_de_fidelizar_clientes\" >Benef\u00edcios de fidelizar clientes<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capsexpress.com.br\/blog\/como-fidelizar-clientes\/#Cross_sell_e_Up_Sell_eficaz\" >Cross sell e Up Sell eficaz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capsexpress.com.br\/blog\/como-fidelizar-clientes\/#Receita_recorrente\" >Receita recorrente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capsexpress.com.br\/blog\/como-fidelizar-clientes\/#Visibilidade_ao_seu_negocio\" >Visibilidade ao seu neg\u00f3cio<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capsexpress.com.br\/blog\/como-fidelizar-clientes\/#Como_fidelizar_clientes_em_seu_negocio_atraves_de_6_estrategias_eficazes\" >Como fidelizar clientes em seu neg\u00f3cio atrav\u00e9s de 6 estrat\u00e9gias eficazes<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capsexpress.com.br\/blog\/como-fidelizar-clientes\/#1_%E2%80%93_Ofereca_um_atendimento_excepcional\" >1 &#8211; Ofere\u00e7a um atendimento excepcional<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/capsexpress.com.br\/blog\/como-fidelizar-clientes\/#2_%E2%80%93_Seja_transparente\" >2 &#8211; Seja transparente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/capsexpress.com.br\/blog\/como-fidelizar-clientes\/#3_%E2%80%93_Ofereca_cupom_de_desconto\" >3 &#8211; Ofere\u00e7a cupom de desconto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/capsexpress.com.br\/blog\/como-fidelizar-clientes\/#4_%E2%80%93_Ofertas_exclusivas_para_quem_ja_e_cliente\" >4 &#8211; Ofertas exclusivas para quem j\u00e1 \u00e9 cliente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/capsexpress.com.br\/blog\/como-fidelizar-clientes\/#5_%E2%80%93_Entregue_brindes\" >5 &#8211; Entregue brindes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/capsexpress.com.br\/blog\/como-fidelizar-clientes\/#6_%E2%80%93_Acompanhamento_pos-venda\" >6 &#8211; Acompanhamento p\u00f3s-venda<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/capsexpress.com.br\/blog\/como-fidelizar-clientes\/#Conclusao\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Beneficios_de_fidelizar_clientes\"><\/span>Benef\u00edcios de fidelizar clientes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/12\/beneficios-fidelizar-clientes-1024x1024.jpg\" alt=\"Beneficios de fidelizar clientes.\" class=\"wp-image-3846\" style=\"width:603px;height:603px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/12\/beneficios-fidelizar-clientes-1024x1024.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/12\/beneficios-fidelizar-clientes-300x300.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/12\/beneficios-fidelizar-clientes-150x150.jpg 150w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/12\/beneficios-fidelizar-clientes-768x768.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/12\/beneficios-fidelizar-clientes-1536x1536.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/12\/beneficios-fidelizar-clientes-2048x2048.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cross_sell_e_Up_Sell_eficaz\"><\/span>Cross sell e Up Sell eficaz<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/capsexpress.com.br\/blog\/como-criar-uma-estrategia-de-upsell-eficaz-para-o-seu-negocio\/\" target=\"_blank\" rel=\"noreferrer noopener\">O <\/a><a href=\"https:\/\/br.hubspot.com\/blog\/sales\/cross-sell\" target=\"_blank\" rel=\"noreferrer noopener\">crosssell <\/a>e o <a href=\"https:\/\/capsexpress.com.br\/blog\/como-criar-uma-estrategia-de-upsell-eficaz-para-o-seu-negocio\/\" target=\"_blank\" rel=\"noreferrer noopener\">upsell<\/a>, ao fidelizar clientes, podem ser feitos mais vezes e com menos resist\u00eancia por parte do cliente, isso porque ele sempre vai retornar ao seu neg\u00f3cio e como j\u00e1 vai possuir conhecimento pr\u00e9vio da qualidade do que voc\u00ea entrega, ser\u00e1 mais f\u00e1cil vender mais de um produto por vez ou um produto mais caro.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Receita_recorrente\"><\/span>Receita recorrente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A receita se torna recorrente ao fidelizar clientes porque eles sempre v\u00e3o voltar para comprar de voc\u00ea, logo, dinheiro estar\u00e1 entrando dos mesmos clientes e de novos clientes que conhecer\u00e3o seu neg\u00f3cio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Visibilidade_ao_seu_negocio\"><\/span>Visibilidade ao seu neg\u00f3cio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A visibilidade proporcionada ao seu neg\u00f3cio \u00e9 maior quando voc\u00ea consegue fidelizar clientes, isso porque potenciais clientes confiar\u00e3o em seu neg\u00f3cio, visto que sempre h\u00e1 pessoas comprando, seja f\u00edsico ou digital.<\/p>\n\n\n\n<p>Al\u00e9m disso, as pessoas podem indicar seu neg\u00f3cio para outras, proporcionando novos clientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_fidelizar_clientes_em_seu_negocio_atraves_de_6_estrategias_eficazes\"><\/span>Como fidelizar clientes em seu neg\u00f3cio atrav\u00e9s de 6 estrat\u00e9gias eficazes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/12\/como-fidelizar-clientes-1024x1024.jpg\" alt=\"Imagem de cliente fidelizado.\" class=\"wp-image-3847\" style=\"width:567px;height:567px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/12\/como-fidelizar-clientes-1024x1024.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/12\/como-fidelizar-clientes-300x300.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/12\/como-fidelizar-clientes-150x150.jpg 150w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/12\/como-fidelizar-clientes-768x768.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/12\/como-fidelizar-clientes-1536x1536.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/12\/como-fidelizar-clientes.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E2%80%93_Ofereca_um_atendimento_excepcional\"><\/span>1 &#8211; Ofere\u00e7a um atendimento excepcional<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O atendimento proporcionado aos consumidores \u00e9 o principal para fideliz\u00e1-los. Ningu\u00e9m compra novamente com a mesma pessoa se ela foi tratada com descaso, desaten\u00e7\u00e3o, de forma r\u00edspida ou de \u201cqualquer maneira\u201d.<\/p>\n\n\n\n<p>As pessoas precisam se sentir valorizadas para retornarem a passar o cart\u00e3o, e principalmente por estarem comprando, ou seja, trocando o dinheiro delas por algo, \u00e9 preciso possuir um atendimento excepcional.<\/p>\n\n\n\n<p>A aten\u00e7\u00e3o proporcionada bem como a educa\u00e7\u00e3o s\u00e3o fatores muito importantes para a fideliza\u00e7\u00e3o dos clientes, al\u00e9m de gostarmos de ser ouvidos, gostamos de ser tratados de forma educada, s\u00e3o duas coisas j\u00e1 \u201cdo ser humano\u201d, somos assim.<\/p>\n\n\n\n<p>N\u00e3o trate seus clientes sem aten\u00e7\u00e3o e sem educa\u00e7\u00e3o, se n\u00e3o puder dar uma aten\u00e7\u00e3o naquele momento, pe\u00e7a a ele para aguardar um momento, se for demorar, explique a situa\u00e7\u00e3o, deixe o seu contato, se for por WhatsApp, por exemplo, visualize a mensagem quando estiver com um tempo s\u00f3 para respond\u00ea-lo e prosseguir com o atendimento.<\/p>\n\n\n\n<p>Outro ponto \u00e9, se voc\u00ea n\u00e3o estiver em um dia bom, estiver cansado ou com algum problema que te fa\u00e7a sentir para baixo (\u00e9 normal, somos seres humanos e nem todos os dias estamos nos 100%), entenda que seu cliente n\u00e3o sabe dos seus problemas, trate-o da melhor forma poss\u00edvel.<\/p>\n\n\n\n<p>Apesar de sermos seres humanos, n\u00e3o podemos jogar o que sentimos em algu\u00e9m que n\u00e3o possui nem ideia do que estamos passando.<\/p>\n\n\n\n<p>Por outro lado, se o seu cliente se exaltar por algum motivo, como algum problema que o produto comprado apresentou, fique calmo, ou\u00e7a seu cliente e procure resolver o que ele precisa da melhor maneira poss\u00edvel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E2%80%93_Seja_transparente\"><\/span>2 &#8211; Seja transparente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A transpar\u00eancia com o cliente \u00e9 muito importante para a satisfa\u00e7\u00e3o dele e para a integridade do seu neg\u00f3cio.<\/p>\n\n\n\n<p>N\u00e3o empurre algo para o cliente que ele n\u00e3o precisa, se ele perguntar algo sobre o que est\u00e1 procurando, responda honestamente, mesmo que o que voc\u00ea tem n\u00e3o vai solucionar o problema dele, assim ele voltar\u00e1 em seu neg\u00f3cio para comprar quando precisar de algo que voc\u00ea oferece.<\/p>\n\n\n\n<p>Outra coisa a n\u00e3o se fazer \u00e9 passar informa\u00e7\u00f5es que s\u00f3 v\u00e3o agrad\u00e1-lo, nem tente vender o que ele n\u00e3o precisa, pode at\u00e9 funcionar, mas ele vai se decepcionar porque quando for utilizar, vai ver que n\u00e3o era aquilo que precisava.<\/p>\n\n\n\n<p>Que tal tirar menos de um minuto do seu tempo e se inscrever em nossa newsletter para receber nossas novidades em primeira m\u00e3o? \u00c9 r\u00e1pido, f\u00e1cil e gr\u00e1tis!<\/p>\n\n\n\n<!-- Begin Brevo Form -->\n<!-- START - We recommend to place the below code in head tag of your website html  -->\n<style>\n  @font-face {\n    font-display: block;\n    font-family: Roboto;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/normal\/normal\/7529907e9eaf8ebb5220c5f9850e3811.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/normal\/normal\/25c678feafdc175a70922a116c9be3e7.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 600;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/medium\/normal\/6e9caeeafb1f3491be3e32744bc30440.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/medium\/normal\/71501f0d8d5aa95960f6475d5487d4c2.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 700;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/bold\/normal\/3ef7cf158f310cf752d5ad08cd0e7e60.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/bold\/normal\/ece3a1d82f18b60bcce0211725c476aa.woff) format(\"woff\")\n  }\n\n  #sib-container input:-ms-input-placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container input::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container textarea::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container a {\n    text-decoration: underline;\n    color: #2BB2FC;\n  }\n<\/style>\n<link rel=\"stylesheet\" href=\"https:\/\/sibforms.com\/forms\/end-form\/build\/sib-styles.css\">\n<!--  END - We recommend to place the above code in head tag of your website html -->\n\n<!-- START - We recommend to place the below code where you want the form in your website html  -->\n<div class=\"sib-form\" style=\"text-align: center;\n         background-color: #EFF2F7; 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Ofere\u00e7a cupom de desconto<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Todos gostamos de pagar menos em algo que queremos ou precisamos, e essa \u00e9 uma \u00f3tima maneira de fidelizar clientes em seu neg\u00f3cio.<\/p>\n\n\n\n<p>Assim que um cliente realizar uma compra em seu neg\u00f3cio, seja na internet ou presencial, ofere\u00e7a um cupom de desconto para ser utilizado na pr\u00f3xima compra.<\/p>\n\n\n\n<p>Dessa forma, quando o cliente precisar de algo que seu neg\u00f3cio vende, ir\u00e1 optar por comprar de voc\u00ea porque vai receber desconto.<\/p>\n\n\n\n<p>Atente-se que cupom de desconto n\u00e3o \u00e9 para gerar preju\u00edzo ao seu neg\u00f3cio, pelo contr\u00e1rio, ent\u00e3o ofere\u00e7a uma porcentagem que n\u00e3o ser\u00e1 prejudicial no faturamento.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_%E2%80%93_Ofertas_exclusivas_para_quem_ja_e_cliente\"><\/span>4 &#8211; Ofertas exclusivas para quem j\u00e1 \u00e9 cliente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As pessoas que comp\u00f5em a carteira de clientes que sempre retornam s\u00e3o muito importantes, e neste momento estamos falando de clientes que s\u00e3o fi\u00e9is, mas como voc\u00ea n\u00e3o quer perd\u00ea-los, \u00e9 preciso fazer com que continuem comprando de voc\u00ea.<\/p>\n\n\n\n<p>Por isso, proporcionar ofertas exclusivas para quem j\u00e1 \u00e9 cliente \u00e9 uma boa estrat\u00e9gia para continuar mantendo esses consumidores em seu neg\u00f3cio, isso faz com que se sintam especiais e \u00fanicos.<\/p>\n\n\n\n<p>Ofertas exclusivas seriam, por exemplo, um desconto maior, combo exclusivo, promo\u00e7\u00f5es com condi\u00e7\u00f5es de pagamentos especiais, maior prazo de parcelamento, e, em suma, o que seu neg\u00f3cio puder fazer com exclusividade para seus clientes fi\u00e9is.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_%E2%80%93_Entregue_brindes\"><\/span>5 &#8211; Entregue brindes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Brindes s\u00e3o \u00f3timos para estimular o cliente a comprar novamente, pois transmitem a sensa\u00e7\u00e3o de aten\u00e7\u00e3o com o cliente ao oferecer algo a mais.<\/p>\n\n\n\n<p>Mas muita aten\u00e7\u00e3o, os brindes devem condizer com os produtos comprados, ent\u00e3o n\u00e3o entregue um brinde que n\u00e3o faz parte do que seu cliente comprou.<\/p>\n\n\n\n<p>Por exemplo, n\u00e3o entregue uma blusa masculina como brinde em uma compra de roupas femininas. Outro ponto muito importante \u00e9 que os brindes n\u00e3o devem ser caros para n\u00e3o diminuir significativamente o lucro proveniente da venda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_%E2%80%93_Acompanhamento_pos-venda\"><\/span>6 &#8211; Acompanhamento p\u00f3s-venda<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O p\u00f3s-venda \u00e9 extremamente importante para a satisfa\u00e7\u00e3o do seu cliente, al\u00e9m de que o contato com ele n\u00e3o acaba quando a venda finaliza.<\/p>\n\n\n\n<p>Seu cliente pode precisar de voc\u00ea ap\u00f3s a venda para resolver algum problema sobre o produto ou sanar d\u00favidas, portanto, \u00e9 seu dever atend\u00ea-lo ap\u00f3s a venda.<\/p>\n\n\n\n<p>Quando o cliente recebe aten\u00e7\u00e3o no p\u00f3s-venda, al\u00e9m de possuir o problema resolvido, enxerga que seu neg\u00f3cio se preocupa com ele, e por isso vai comprar novamente quando precisar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A fideliza\u00e7\u00e3o de clientes \u00e9 de extrema import\u00e2ncia para aumentar o faturamento do seu neg\u00f3cio atrav\u00e9s de quem j\u00e1 comprou, portanto, \u00e9 t\u00e3o importante quanto a venda.<\/p>\n\n\n\n<p>Para fidelizar clientes \u00e9 preciso estrat\u00e9gias, porque \u00e9 atrav\u00e9s delas que quem j\u00e1 comprou vai retornar ao seu neg\u00f3cio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Melhor que um cliente novo \u00e9 o mesmo cliente comprando mais vezes em seu neg\u00f3cio, certo? Fidelizar clientes \u00e9 t\u00e3o [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":3845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-3844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empreendedorismo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como fidelizar clientes? 6 estrat\u00e9gias para tornar seu cliente fiel<\/title>\n<meta name=\"description\" content=\"Fidelizar clientes \u00e9 t\u00e3o importante quanto trazer novos clientes ao seu neg\u00f3cio. 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