{"id":3776,"date":"2023-11-21T22:33:50","date_gmt":"2023-11-22T01:33:50","guid":{"rendered":"https:\/\/capsexpress.com.br\/blog\/?p=3776"},"modified":"2024-07-18T15:14:39","modified_gmt":"2024-07-18T18:14:39","slug":"blog-negocios-b2b","status":"publish","type":"post","link":"https:\/\/capsexpress.com.br\/blog\/blog-negocios-b2b\/","title":{"rendered":"Blog para neg\u00f3cios B2B &#8211; Porque \u00e9 importante e como criar conte\u00fados"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"474\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/11\/blog-negocios-b2b-scaled-e1700616282981-1024x474.jpg\" alt=\"Imagem de blog para neg\u00f3cios B2B.\" class=\"wp-image-3777\" style=\"width:900px;height:416px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/11\/blog-negocios-b2b-scaled-e1700616282981-1024x474.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/11\/blog-negocios-b2b-scaled-e1700616282981-300x139.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/11\/blog-negocios-b2b-scaled-e1700616282981-768x355.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/11\/blog-negocios-b2b-scaled-e1700616282981-1536x710.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/11\/blog-negocios-b2b-scaled-e1700616282981-2048x947.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Os<a href=\"https:\/\/rockcontent.com\/br\/blog\/b2b\/\" target=\"_blank\" rel=\"noreferrer noopener\"> neg\u00f3cios B2B<\/a>, ou seja, Business to Business, que traduzindo significa Neg\u00f3cio para Neg\u00f3cio, s\u00e3o os que vendem produtos ou servi\u00e7os para outros neg\u00f3cios.<\/p>\n\n\n\n<p>Um exemplo de neg\u00f3cio B2B somos n\u00f3s, a Capsexpress. Produzimos suplementos para outros neg\u00f3cios que vendem estes suplementos com a marca pr\u00f3pria deles, portanto, somos um neg\u00f3cio que vende para outros neg\u00f3cios, logo, podemos dizer que os neg\u00f3cios B2B possuem como clientes finais outras empresas e n\u00e3o pessoas f\u00edsicas.<\/p>\n\n\n\n<p>Um blog para neg\u00f3cios B2B \u00e9 de extrema import\u00e2ncia para que outras empresas conhe\u00e7am a sua e principalmente para transmitir autoridade do seu neg\u00f3cio.<\/p>\n\n\n\n<p>Ao possuir um blog e criar conte\u00fado de interesse do seu p\u00fablico, composto por outras empresas, elas enxergam que seu neg\u00f3cio possui posicionamento e respaldo no que diz, assim sua presen\u00e7a na internet gera tamb\u00e9m confian\u00e7a.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sum\u00e1rio<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capsexpress.com.br\/blog\/blog-negocios-b2b\/#Porque_blog_para_negocios_B2B_e_importante\" >Porque blog para neg\u00f3cios B2B \u00e9 importante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capsexpress.com.br\/blog\/blog-negocios-b2b\/#Como_criar_conteudo_para_blog_B2B\" >Como criar conte\u00fado para blog B2B<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capsexpress.com.br\/blog\/blog-negocios-b2b\/#_1_%E2%80%93_Estude_seu_publico-alvo\" >&nbsp;1 &#8211; Estude seu p\u00fablico-alvo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capsexpress.com.br\/blog\/blog-negocios-b2b\/#2_%E2%80%93_Crie_conteudos_relacionados_com_o_interesse_do_seu_publico-alvo\" >2 &#8211; Crie conte\u00fados relacionados com o interesse do seu p\u00fablico-alvo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capsexpress.com.br\/blog\/blog-negocios-b2b\/#3_%E2%80%93_Utilize_a_estrategia_de_conteudos_evergreen\" >3 &#8211; Utilize a estrat\u00e9gia de conte\u00fados evergreen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capsexpress.com.br\/blog\/blog-negocios-b2b\/#4_%E2%80%93_Divulgue_os_conteudos_do_blog_em_outras_redes_sociais\" >4 &#8211; Divulgue os conte\u00fados do blog em outras redes sociais<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/capsexpress.com.br\/blog\/blog-negocios-b2b\/#5_%E2%80%93_Otimize_o_conteudo_e_o_blog_para_SEO\" >5 &#8211; Otimize o conte\u00fado e o blog para SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/capsexpress.com.br\/blog\/blog-negocios-b2b\/#Conclusao\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Porque_blog_para_negocios_B2B_e_importante\"><\/span>Porque blog para neg\u00f3cios B2B \u00e9 importante<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"820\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/11\/blog-b2b-1024x820.jpg\" alt=\"B2B blog.\" class=\"wp-image-3778\" style=\"width:630px;height:504px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/11\/blog-b2b-1024x820.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/11\/blog-b2b-300x240.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/11\/blog-b2b-768x615.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/11\/blog-b2b-1536x1230.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/11\/blog-b2b.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>O blog para neg\u00f3cios B2B \u00e9 importante para empresas que desejam mostrar que s\u00e3o especialistas nos setores que atuam. \u00c9 atrav\u00e9s do blog que conte\u00fados significativos para as empresas que comp\u00f5em o p\u00fablico alvo ser\u00e3o publicados.<\/p>\n\n\n\n<p>Al\u00e9m de ser um conte\u00fado busc\u00e1vel, o que faz com que empresas encontrem seu neg\u00f3cio na internet atrav\u00e9s dos conte\u00fados, o fato de seu neg\u00f3cio possuir um blog gera um impacto maior na percep\u00e7\u00e3o de autoridade, pois ali h\u00e1 conte\u00fados que posicionam sua marca, a destaca das demais e entrega valor para as empresas que consomem seus conte\u00fados.<\/p>\n\n\n\n<p>Portanto, ao criar conte\u00fados relevantes, seu neg\u00f3cio se posiciona como autoridade no segmento, e este conte\u00fado em um blog faz com que mais empresas conhe\u00e7am seu neg\u00f3cio, enxergando credibilidade.<\/p>\n\n\n\n<p>Para empresas que buscam outras para atender suas demandas, credibilidade, confian\u00e7a e autoridade s\u00e3o pontos importantes.<\/p>\n\n\n\n<p>Geralmente uma empresa n\u00e3o contrata outra sem antes fazer bastantes pesquisas, ver o que a empresa tem para oferecer, e buscar outras empresas.&nbsp;<\/p>\n\n\n\n<p>N\u00e3o que pessoas f\u00edsicas n\u00e3o pesquisem antes de realizarem uma compra, mas s\u00e3o rela\u00e7\u00f5es distintas. Empresas buscam servi\u00e7os ou produtos mais caros, enquanto pessoas f\u00edsicas n\u00e3o. Al\u00e9m de que em uma empresa h\u00e1 v\u00e1rios processos e burocracias que interferem na escolha de um neg\u00f3cio que vai prestar servi\u00e7os ou comprar produtos.<\/p>\n\n\n\n<p>N\u00e3o \u00e9 poss\u00edvel deixar de lado essas quest\u00f5es, ent\u00e3o, quanto melhor for o seu posicionamento online, maiores ser\u00e3o as chances de as empresas entrarem em contato, buscar saber mais sobre o que voc\u00ea oferece e assim maiores ser\u00e3o as chances de comprarem do seu neg\u00f3cio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_criar_conteudo_para_blog_B2B\"><\/span>Como criar conte\u00fado para blog B2B<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/11\/blog-1024x1024.png\" alt=\"Imagem de cria\u00e7\u00e3o de conte\u00fado para blog B2B.\" class=\"wp-image-3779\" style=\"width:508px;height:508px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/11\/blog-1024x1024.png 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/11\/blog-300x300.png 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/11\/blog-150x150.png 150w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/11\/blog-768x768.png 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/11\/blog-1536x1536.png 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/11\/blog.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_1_%E2%80%93_Estude_seu_publico-alvo\"><\/span>&nbsp;1 &#8211; Estude seu p\u00fablico-alvo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aqui o p\u00fablico-alvo n\u00e3o \u00e9 composto de pessoas e sim empresas, ent\u00e3o, conforme o que seu neg\u00f3cio oferece, quais empresas comp\u00f5em o seu p\u00fablico-alvo? O que as leva a procurar seu neg\u00f3cio? O que esperam com suas solu\u00e7\u00f5es?<\/p>\n\n\n\n<p>Um neg\u00f3cio B2B se diferencia de um p\u00fablico-alvo composto por pessoas f\u00edsicas que buscam, geralmente, um objetivo final. Podemos exemplificar com uma pessoa que deseja emagrecer e para isso decide fazer o uso de um suplemento.<\/p>\n\n\n\n<p>Ent\u00e3o, ap\u00f3s pesquisas, escolhe um determinado suplemento para fazer o uso.<\/p>\n\n\n\n<p>Um neg\u00f3cio B2B \u00e9 diferente, uma empresa que busca nossos servi\u00e7os, por exemplo, n\u00e3o busca apenas uma f\u00f3rmula de suplemento para lucrar e a partir da\u00ed fabricar v\u00e1rios potes de um suplemento com essa f\u00f3rmula, busca em nosso neg\u00f3cio a ess\u00eancia do neg\u00f3cio dela, afinal, ela est\u00e1 produzindo o produto dela com outra empresa, ent\u00e3o temos que aprofundar em nosso cliente.<\/p>\n\n\n\n<p>Al\u00e9m disso, h\u00e1 v\u00e1rias outras quest\u00f5es em jogo. O que \u00e9 oferecido tem que funcionar porque o servi\u00e7o oferecido por uma empresa para outra \u00e9 apenas uma das etapas.<\/p>\n\n\n\n<p>Ainda utilizando a Capsexpress como exemplo, quem fabrica seus produtos com a gente precisa ainda se preocupar com a log\u00edstica para armazen\u00e1-los e enviar at\u00e9 o endere\u00e7o dos clientes, lidar com processos burocr\u00e1ticos de vendas e outras etapas.&nbsp;<\/p>\n\n\n\n<p>Portanto, empresas s\u00e3o diferentes de pessoas f\u00edsicas e \u00e9 preciso levar isso em considera\u00e7\u00e3o, s\u00e3o jornadas de compras diferentes.<\/p>\n\n\n\n<p>Ao estudar seu p\u00fablico-alvo, leve em considera\u00e7\u00e3o:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quais tipos de empresas\/neg\u00f3cios precisam dos seus produtos ou servi\u00e7os?<\/li>\n\n\n\n<li>Qual o tamanho dessas empresas?<br>Quais as dores dessas empresas (o que as levam a buscar o que seu neg\u00f3cio oferece)?<\/li>\n\n\n\n<li>Qual a necessidade que possuem com seu produto\/servi\u00e7o?<\/li>\n\n\n\n<li>O que esperam ao te contratar (objetivos)?<\/li>\n\n\n\n<li>Qual o comportamento de compra da empresa (por onde comprar, canais de comunica\u00e7\u00e3o que mais utilizam)?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E2%80%93_Crie_conteudos_relacionados_com_o_interesse_do_seu_publico-alvo\"><\/span>2 &#8211; Crie conte\u00fados relacionados com o interesse do seu p\u00fablico-alvo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As empresas contratam a sua por alguns motivos, e ap\u00f3s realizar o estudo do seu p\u00fablico-alvo, \u00e9 preciso criar conte\u00fados alinhados com o interesse que seu p\u00fablico-alvo possui.<\/p>\n\n\n\n<p>N\u00f3s, da Capsexpress, por exemplo, criamos conte\u00fados para o nosso blog sobre empreendedorismo, mercado digital e suplementos, pois nosso p\u00fablico \u00e9 composto por empreendedores do ramo de suplementos que utilizam o <a href=\"https:\/\/capsexpress.com.br\/blog\/marketing-digital-guia-completo\/\" target=\"_blank\" rel=\"noreferrer noopener\">meio digital para vender<\/a>.<\/p>\n\n\n\n<p>Assim, nosso conte\u00fado est\u00e1 alinhado com os interesses que nosso p\u00fablico possui, e o mesmo deve acontecer em seu neg\u00f3cio.<\/p>\n\n\n\n<p>Portanto, blog para neg\u00f3cios B2B deve conter conte\u00fados de interesse das empresas que comp\u00f5em seu p\u00fablico-alvo.<\/p>\n\n\n\n<p>Ah, o conte\u00fado vai continuar, mas antes inscreva-se em nossa newsletter e receba nossas novidades em primeira m\u00e3o. \u00c9 bem simples, voc\u00ea s\u00f3 precisa colcoar o seu email abaixo e pronto. 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Utilize a estrat\u00e9gia de conte\u00fados evergreen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/capsexpress.com.br\/blog\/conteudo-evergreen-como-criar\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conte\u00fados evergreen<\/a> s\u00e3o aqueles que mesmo ap\u00f3s um bom tempo n\u00e3o perdem a validade e continuam proporcionando valor para quem o consome, nesse caso, empresas.<\/p>\n\n\n\n<p>Conte\u00fados evergreen para empresas B2B s\u00e3o essenciais para continuar possuindo autoridade ao longo do tempo, visto que os conte\u00fados sempre ser\u00e3o v\u00e1lidos, al\u00e9m disso, por ser um conte\u00fado busc\u00e1vel, cada vez mais empresas v\u00e3o consumir seus conte\u00fados ao longo do tempo e isso proporcionar\u00e1 visibilidade a longo prazo, o que \u00e9 excelente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_%E2%80%93_Divulgue_os_conteudos_do_blog_em_outras_redes_sociais\"><\/span>4 &#8211; Divulgue os conte\u00fados do blog em outras redes sociais<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Utilizar outras redes sociais como o Instagram para divulgar os conte\u00fados do blog proporciona maior visibilidade e faz com que seu p\u00fablico conhe\u00e7a seu blog de conte\u00fado.<\/p>\n\n\n\n<p>Para isso, fa\u00e7a chamadas no storie e publica\u00e7\u00f5es de imagens \u00fanicas com o t\u00edtulo do conte\u00fado e a chamada para o link de acesso nos stories.<\/p>\n\n\n\n<p>Os conte\u00fado tamb\u00e9m podem ser divulgados no YouTube, e adiantamos que <a href=\"https:\/\/capsexpress.com.br\/blog\/canal-youtube-imortante-negocio\/\" target=\"_blank\" rel=\"noreferrer noopener\">possuir um canal do seu neg\u00f3cio no YouTube \u00e9 de extrema import\u00e2ncia<\/a>, sendo utilizado como complemento de informa\u00e7\u00f5es em v\u00eddeos com o link na descri\u00e7\u00e3o ou at\u00e9 mesmo os conte\u00fados do blog podem se tornar v\u00eddeos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_%E2%80%93_Otimize_o_conteudo_e_o_blog_para_SEO\"><\/span>5 &#8211; Otimize o conte\u00fado e o blog para SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O SEO \u00e9 um dos pilares de um blog de conte\u00fado, \u00e9 ele que vai fazer com que seus conte\u00fados apare\u00e7am nas pesquisas das empresas que buscarem conte\u00fados como os seus.<\/p>\n\n\n\n<p>SEO significa \u201cSearch Engine Optimization\u201d, que traduzindo \u00e9 \u201cOtimiza\u00e7\u00e3o dos Mecanismos de Busca\u201d. Isto nada mais \u00e9 que <a href=\"https:\/\/capsexpress.com.br\/blog\/seo-para-sites-6-otimizacoes-que-voce-deve-fazer-agora\/\" target=\"_blank\" rel=\"noreferrer noopener\">otimizar seus conte\u00fados e seu blog<\/a> para aparecer nas buscas que forem realizadas, buscas essas realizadas atrav\u00e9s de termos que comp\u00f5em o assunto principal do seu conte\u00fado.<\/p>\n\n\n\n<p>Como exemplo, um conte\u00fado intitulado de \u201cComo melhorar em 70% a contabilidade do seu neg\u00f3cio\u201d, os termos que comp\u00f5em o assunto principal deste conte\u00fado, ou seja, as palavras-chave s\u00e3o \u201cMelhorar contabilidade do neg\u00f3cio\u201d.<\/p>\n\n\n\n<p>Mas atente-se que SEO n\u00e3o \u00e9 apenas criar conte\u00fados com a palavra-chave repetida v\u00e1rias vezes, e sim um emaranhado de estrat\u00e9gias que devem ser seguidas para otimizar seu blog e os conte\u00fados para aparecer nas buscas realizadas nos buscadores, como o Google e o Bing, por exemplo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O blog de neg\u00f3cios para empresas B2B \u00e9 fundamental para fazer com que outros neg\u00f3cios (os que comp\u00f5em seu p\u00fablico-alvo) conhe\u00e7am o seu e se tornem clientes.<\/p>\n\n\n\n<p>Este conte\u00fado descreveu a import\u00e2ncia de possuir um blog para o seu neg\u00f3cio B2B e como criar conte\u00fados em 5 etapas pr\u00e1ticas, simples e eficazes que v\u00e3o proporcionar mais visibilidade, principalmente a longo prazo para o seu neg\u00f3cio, e claro, clientes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os neg\u00f3cios B2B, ou seja, Business to Business, que traduzindo significa Neg\u00f3cio para Neg\u00f3cio, s\u00e3o os que vendem produtos ou [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":3777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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