{"id":3703,"date":"2023-10-17T23:51:00","date_gmt":"2023-10-18T02:51:00","guid":{"rendered":"https:\/\/capsexpress.com.br\/blog\/?p=3703"},"modified":"2024-07-18T15:16:28","modified_gmt":"2024-07-18T18:16:28","slug":"praticas-email-marketing-vender-mais","status":"publish","type":"post","link":"https:\/\/capsexpress.com.br\/blog\/praticas-email-marketing-vender-mais\/","title":{"rendered":"Confira 10 pr\u00e1ticas de email marketing para seguir e vender mais"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"835\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/10\/praticas-email-marketing-vender-mais-e1697596715581-1024x835.jpg\" alt=\"Imagem de email marketing, pr\u00e1ticas de email marketing.\" class=\"wp-image-3704\" style=\"width:652px;height:531px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/10\/praticas-email-marketing-vender-mais-e1697596715581-1024x835.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/10\/praticas-email-marketing-vender-mais-e1697596715581-300x245.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/10\/praticas-email-marketing-vender-mais-e1697596715581-768x626.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/10\/praticas-email-marketing-vender-mais-e1697596715581-1536x1252.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/10\/praticas-email-marketing-vender-mais-e1697596715581.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Vender atrav\u00e9s do email marketing \u00e9 muito importante para trazer mais resultados ao seu neg\u00f3cio, o email \u00e9 uma das ferramentas mais poderosas para vender, e aliar pr\u00e1ticas de email marketing para vender mais \u00e9 fundamental para que os emails atinjam o objetivo desejado.<br><\/p>\n\n\n\n<p>Uma lista de email bem constru\u00edda, com leads qualificados e perfeitamente funcional pode gerar ao seu neg\u00f3cio vendas e lucro.<\/p>\n\n\n\n<p>Neste conte\u00fado voc\u00ea vai conferir boas pr\u00e1ticas de email marketing para vender mais.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"10 Pr\u00e1ticas de e-mail marketing para seguir e vender mais\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/X8sTP18eXMU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sum\u00e1rio<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capsexpress.com.br\/blog\/praticas-email-marketing-vender-mais\/#Email_marketing_para_vendas\" >Email marketing para vendas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capsexpress.com.br\/blog\/praticas-email-marketing-vender-mais\/#Vantagens_do_email_marketing\" >Vantagens do email marketing<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capsexpress.com.br\/blog\/praticas-email-marketing-vender-mais\/#Alcance\" >Alcance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capsexpress.com.br\/blog\/praticas-email-marketing-vender-mais\/#Custo\" >Custo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capsexpress.com.br\/blog\/praticas-email-marketing-vender-mais\/#Automatizacao\" >Automatiza\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capsexpress.com.br\/blog\/praticas-email-marketing-vender-mais\/#Metricas\" >M\u00e9tricas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/capsexpress.com.br\/blog\/praticas-email-marketing-vender-mais\/#Lucro\" >Lucro<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/capsexpress.com.br\/blog\/praticas-email-marketing-vender-mais\/#10_Praticas_de_email_marketing_para_vender_mais\" >10 Pr\u00e1ticas de email marketing para vender mais<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/capsexpress.com.br\/blog\/praticas-email-marketing-vender-mais\/#1_%E2%80%93_Texto_atraente\" >1 &#8211; Texto atraente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/capsexpress.com.br\/blog\/praticas-email-marketing-vender-mais\/#2_%E2%80%93_Linhas_de_assunto_chamativas\" >2 &#8211; Linhas de assunto chamativas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/capsexpress.com.br\/blog\/praticas-email-marketing-vender-mais\/#3_%E2%80%93_Personalize_o_email_com_o_nome_do_lead\" >3 &#8211; Personalize o email com o nome do lead<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/capsexpress.com.br\/blog\/praticas-email-marketing-vender-mais\/#4_%E2%80%93_Responsividade\" >4 &#8211; Responsividade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/capsexpress.com.br\/blog\/praticas-email-marketing-vender-mais\/#5_%E2%80%93_Faca_testes\" >5 &#8211; Fa\u00e7a testes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/capsexpress.com.br\/blog\/praticas-email-marketing-vender-mais\/#6_%E2%80%93_Nao_escreva_o_assunto_com_todas_as_letras_maiusculas_e_evite_usa-las_no_email\" >6 &#8211; N\u00e3o escreva o assunto com todas as letras mai\u00fasculas e evite us\u00e1-las no email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/capsexpress.com.br\/blog\/praticas-email-marketing-vender-mais\/#7_%E2%80%93_Evite_palavras_que_remetem_a_venda\" >7 &#8211; Evite palavras que remetem \u00e0 venda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/capsexpress.com.br\/blog\/praticas-email-marketing-vender-mais\/#8_%E2%80%93_Utilize_imagens_mas_sem_que_o_usuario_dependa_delas_para_o_entendimento_do_email\" >8 &#8211; Utilize imagens, mas sem que o usu\u00e1rio dependa delas para o entendimento do email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/capsexpress.com.br\/blog\/praticas-email-marketing-vender-mais\/#9_%E2%80%93_Sempre_deixe_disponivel_a_opcao_de_descadastramento\" >9 &#8211; Sempre deixe dispon\u00edvel a op\u00e7\u00e3o de descadastramento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/capsexpress.com.br\/blog\/praticas-email-marketing-vender-mais\/#10_%E2%80%93_Insira_CTA_em_seus_emails\" >10 &#8211; Insira CTA em seus emails<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/capsexpress.com.br\/blog\/praticas-email-marketing-vender-mais\/#Conclusao\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_marketing_para_vendas\"><\/span>Email marketing para vendas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/email-marketing-constancia.webp\" alt=\"imagem com megafone saindo do email e homem sentado ao lado\" class=\"wp-image-2946\" style=\"width:458px;height:458px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/email-marketing-constancia.webp 600w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/email-marketing-constancia-300x300.webp 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/email-marketing-constancia-150x150.webp 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>J\u00e1 sabemos que o <a href=\"https:\/\/capsexpress.com.br\/blog\/email-marketing-ainda-funciona\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing \u00e9 uma excelente ferramenta de vendas e est\u00e1 longe de morrer<\/a>, \u00e0 medida que o tempo passa, as pessoas continuam abrindo seus emails e tomando a\u00e7\u00f5es por l\u00e1.<\/p>\n\n\n\n<p>Para quem busca vender mais a longo prazo, consolida\u00e7\u00e3o do neg\u00f3cio e clientes fi\u00e9is, utilizar o email marketing n\u00e3o pode ser uma op\u00e7\u00e3o, deve ser uma certeza.<\/p>\n\n\n\n<p>Ao contr\u00e1rio do que pode parecer, o email \u00e9 uma ferramenta muito influenci\u00e1vel, atrav\u00e9s de um simples email \u00e9 poss\u00edvel tomar uma decis\u00e3o.<\/p>\n\n\n\n<p>H\u00e1 vantagens no email marketing indispens\u00e1veis para qualquer neg\u00f3cio, confira algumas delas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vantagens_do_email_marketing\"><\/span>Vantagens do email marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Alcance\"><\/span>Alcance<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Com o email marketing \u00e9 poss\u00edvel alcan\u00e7ar diretamente seus clientes no lugar que sempre chega notifica\u00e7\u00f5es, o email.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Custo\"><\/span>Custo<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>O email marketing \u00e9 uma das ferramentas mais poderosas para gerar convers\u00f5es no <a href=\"https:\/\/capsexpress.com.br\/blog\/marketing-digital-guia-completo\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing digital<\/a> e, ao mesmo tempo, uma ferramenta relativamente barata, o que \u00e9 necess\u00e1rio \u00e9 pagar a assinatura da ferramenta de email e pronto, voc\u00ea j\u00e1 tem como captar leads.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Automatizacao\"><\/span>Automatiza\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u00c9 poss\u00edvel configurar a ferramenta de email para enviar os emails em dias e hor\u00e1rios espec\u00edficos, al\u00e9m disso, \u00e9 poss\u00edvel programar emails para serem enviados com base em compras, cliques e inscri\u00e7\u00f5es.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Metricas\"><\/span>M\u00e9tricas<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u00c9 poss\u00edvel (e essencial) acompanhar as m\u00e9tricas da sua <a href=\"https:\/\/capsexpress.com.br\/blog\/criar-estrategia-email-marketing-eficaz\/\" target=\"_blank\" rel=\"noreferrer noopener\">campanha de email marketing<\/a>, como cliques, convers\u00f5es, taxa de abertura e ROI.<\/p>\n\n\n\n<p>Essas m\u00e9tricas s\u00e3o essenciais para realizar otimiza\u00e7\u00f5es em sua campanha com o passar do tempo.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lucro\"><\/span>Lucro<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Por ser uma ferramenta de baixo custo, ao atingir bons leads qualificados, as convers\u00f5es acontecem e obt\u00e9m-se lucro.<\/p>\n\n\n\n<p>Antes de conferir as boas pr\u00e1ticas de email marketing, inscreva-se em nossa newsletter e receba nossas novidades em primeira m\u00e3o. \u00c9 r\u00e1pido e gr\u00e1tis! 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Texto atraente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O texto do seu email deve ser atraente ao usu\u00e1rio, portanto, nada de blocos de textos com linguagem t\u00e9cnica, exceto caso seu p\u00fablico j\u00e1 possua conhecimento e seu nicho aborde linguagem t\u00e9cnicas.<\/p>\n\n\n\n<p>Mas, em geral, o texto precisa ser atraente de forma que o usu\u00e1rio leia e continue nele, para isso, utilize a quebra de par\u00e1grafos, termos de f\u00e1cil entendimento e escreva como se estivesse falando para um conhecido.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E2%80%93_Linhas_de_assunto_chamativas\"><\/span>2 &#8211; Linhas de assunto chamativas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A linha de assunto nada mais \u00e9 que o assunto do email. Quando voc\u00ea envia um email para algu\u00e9m e escreve no \u201cassunto\u201d o que vai ser abordado, esta \u00e9 a linha de assunto.<\/p>\n\n\n\n<p>Para escrever boas linhas de assunto para os seus emails, pense que o email vai chegar como uma notifica\u00e7\u00e3o no celular do usu\u00e1rio e, quando ler o assunto, ser\u00e1 o momento decisivo para a abertura, caso contr\u00e1rio o usu\u00e1rio n\u00e3o vai ler seu email.<\/p>\n\n\n\n<p>Abaixo listamos alguns exemplos de linhas de assunto chamativas que estimulam o usu\u00e1rio a abrir os emails. Confira.<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>[Revelado] Como fazer (promessa) sem passar por (dificuldades)<\/li>\n\n\n\n<li>Fa\u00e7a (promessa) de forma profissional seguindo estes passos&nbsp;<\/li>\n\n\n\n<li>5 t\u00e9cnicas infal\u00edveis para (promessa)<\/li>\n\n\n\n<li>6 formas de contornar esses desafios bastante comuns<\/li>\n<\/ul>\n\n\n\n<p>\u00c9 importante destacar que as \u201cpromessas\u201d e \u201cdificuldades\u201d s\u00e3o particulares de cada nicho.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E2%80%93_Personalize_o_email_com_o_nome_do_lead\"><\/span>3 &#8211; Personalize o email com o nome do lead<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Personalizar o email com o nome do lead \u00e9 uma das formas de gerar mais conex\u00e3o atrav\u00e9s do email marketing.<\/p>\n\n\n\n<p>N\u00e3o \u00e9 preciso digitar nome por nome em cada email, afinal, uma das vantagens do email marketing \u00e9 a automatiza\u00e7\u00e3o, basta inserir o campo nome no formul\u00e1rio de captura do email do usu\u00e1rio, e ao escrever o nome, colocar, conforme a ferramenta de email utilizada, o [nome] do lead.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_%E2%80%93_Responsividade\"><\/span>4 &#8211; Responsividade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A responsividade \u00e9 outra pr\u00e1tica de email marketing para vender mais. Por mais que as pessoas, em sua grande maioria, abrem os emails pelo celular, ainda h\u00e1 as que abrem pelo computador.<\/p>\n\n\n\n<p>Perder poss\u00edveis vendas n\u00e3o \u00e9 algo desejado, portanto, ao criar o layout do seu email, certifique-se de que seja responsivo tanto para dispositivos m\u00f3veis como para desktop.<\/p>\n\n\n\n<p>Seu email precisa funcionar tanto em computadores como dispositivos m\u00f3veis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_%E2%80%93_Faca_testes\"><\/span>5 &#8211; Fa\u00e7a testes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Fa\u00e7a testes de hor\u00e1rios e dias para disparar os emails, isso \u00e9 muito importante para a obten\u00e7\u00e3o de melhores resultados em suas campanhas.<\/p>\n\n\n\n<p>Acontece que h\u00e1 melhores hor\u00e1rios e dias para enviar os emails, por\u00e9m varia de p\u00fablico para p\u00fablico. Portanto, fa\u00e7a testes enviando emails em dias e hor\u00e1rios diferentes, depois compare os dias e hor\u00e1rios que obtiveram melhores resultados, como taxa de abertura, cliques e at\u00e9 mesmo convers\u00f5es se poss\u00edvel.<\/p>\n\n\n\n<p>Atente-se que n\u00e3o basta apenas ter uma boa taxa de abertura, \u00e9 preciso que o usu\u00e1rio realize o que o email pede, portanto, se em algum resultado do seu teste, em um determinado dia e hor\u00e1rio seus emails obtiveram menor taxa de abertura, por\u00e9m maior realiza\u00e7\u00e3o da a\u00e7\u00e3o, isso deve ser levado em considera\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_%E2%80%93_Nao_escreva_o_assunto_com_todas_as_letras_maiusculas_e_evite_usa-las_no_email\"><\/span>6 &#8211; N\u00e3o escreva o assunto com todas as letras mai\u00fasculas e evite us\u00e1-las no email<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Usar palavras com todas as letras mai\u00fasculas, principalmente no assunto do email, \u00e9 um grande erro que muitos cometem no intuito de chamar a aten\u00e7\u00e3o do usu\u00e1rio e fazer com que abra o email.<\/p>\n\n\n\n<p>\u00c9 um erro porque quando se utiliza palavras escritas em letras mai\u00fasculas, a plataforma de email do lead, principalmente o Gmail (servi\u00e7o de email da Google), entende que o email \u00e9 SPAM, ou seja, um email indesejado, n\u00e3o solicitado pelo usu\u00e1rio, golpes, conte\u00fados irrelevantes e outros.<\/p>\n\n\n\n<p>Dessa forma o email cai na caixa de \u201cSPAM\u201d e muito dificilmente o usu\u00e1rio vai conferir essa caixa de SPAM.<\/p>\n\n\n\n<p>Portanto, cuidado com as palavras escritas com todas as letras mai\u00fasculas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_%E2%80%93_Evite_palavras_que_remetem_a_venda\"><\/span>7 &#8211; Evite palavras que remetem \u00e0 venda<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Outra boa pr\u00e1tica muito importante \u00e9 evitar palavras que remetem diretamente a venda no assunto do email, palavras essas como \u201cpromo\u00e7\u00e3o\u201d, \u201cdesconto\u201d, \u201caproveite agora\u201d, e outras.<\/p>\n\n\n\n<p>Isso porque, como no item acima, a plataforma de email entende que \u00e9 um email SPAM e n\u00e3o envia a notifica\u00e7\u00e3o do email ao lead.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_%E2%80%93_Utilize_imagens_mas_sem_que_o_usuario_dependa_delas_para_o_entendimento_do_email\"><\/span>8 &#8211; Utilize imagens, mas sem que o usu\u00e1rio dependa delas para o entendimento do email<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00c9 muito importante utilizar imagens como elemento visual para deixar o email mais atrativo, por\u00e9m, elas n\u00e3o podem ter a finalidade de dar clareza ao conte\u00fado do email porque pode ocorrer de algumas plataformas de email dos leads n\u00e3o carregarem a imagem, ent\u00e3o o email n\u00e3o vai fazer sentido.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_%E2%80%93_Sempre_deixe_disponivel_a_opcao_de_descadastramento\"><\/span>9 &#8211; Sempre deixe dispon\u00edvel a op\u00e7\u00e3o de descadastramento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A op\u00e7\u00e3o de descadastramento \u00e9 onde o lead clica para se desinscrever da sua lista de emails e n\u00e3o receber mais emails seus.&nbsp;<\/p>\n\n\n\n<p>Al\u00e9m de uma boa pr\u00e1tica, \u00e9 obrigat\u00f3rio para todos os neg\u00f3cios que trabalham com lista de emails. Tamb\u00e9m n\u00e3o \u00e9 bom para os neg\u00f3cios for\u00e7ar uma rela\u00e7\u00e3o com um lead que n\u00e3o quer receber seus emails por qualquer motivo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_%E2%80%93_Insira_CTA_em_seus_emails\"><\/span>10 &#8211; Insira CTA em seus emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O CTA \u00e9 a chamada para a\u00e7\u00e3o, portanto, \u00e9 a a\u00e7\u00e3o que voc\u00ea deseja que o lead tome.<\/p>\n\n\n\n<p>Nos emails a chamada para a\u00e7\u00e3o \u00e9 importante para instigar os leads a realizarem as a\u00e7\u00f5es, podem ser a\u00e7\u00f5es como ler um artigo de blog, assistir a um v\u00eddeo no YouTube, conferir uma postagem nova no Instagram e outras.<\/p>\n\n\n\n<p>Com isso, quando chegar o momento da venda os leads j\u00e1 estar\u00e3o mais aquecidos para tal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As boas pr\u00e1ticas de email marketing para vender mais que voc\u00ea conferiu neste conte\u00fado s\u00e3o essenciais para que suas campanhas de email atinjam o objetivo desejado e, claro, para obter mais vendas.<\/p>\n\n\n\n<p>O email \u00e9 uma excelente plataforma para vender, e ficar fora dela n\u00e3o \u00e9 uma op\u00e7\u00e3o, como voc\u00ea conferiu, h\u00e1 diversas vantagens em utilizar o email marketing em seu neg\u00f3cio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vender atrav\u00e9s do email marketing \u00e9 muito importante para trazer mais resultados ao seu neg\u00f3cio, o email \u00e9 uma das [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":3704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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