{"id":3690,"date":"2023-10-12T22:34:00","date_gmt":"2023-10-13T01:34:00","guid":{"rendered":"https:\/\/capsexpress.com.br\/blog\/?p=3690"},"modified":"2024-07-18T15:16:39","modified_gmt":"2024-07-18T18:16:39","slug":"conteudo-evergreen-como-criar","status":"publish","type":"post","link":"https:\/\/capsexpress.com.br\/blog\/conteudo-evergreen-como-criar\/","title":{"rendered":"Aprenda o que \u00e9 conte\u00fado evergreen e como criar"},"content":{"rendered":"\n<p>A cria\u00e7\u00e3o de conte\u00fado para os meios digitais sofreu evolu\u00e7\u00f5es com o passar do tempo no <a href=\"https:\/\/capsexpress.com.br\/blog\/marketing-digital-guia-completo\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing digital<\/a>, mas um conte\u00fado que mesmo com o passar do tempo continua v\u00e1lido \u00e9 essencial para a consolida\u00e7\u00e3o do marketing do seu neg\u00f3cio.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/10\/conteudo-evergreen-1024x576.png\" alt=\"Imagem de folhas verdes com o texto &quot;O que \u00e9 conte\u00fado evergreen e como criar?&quot;\n\" class=\"wp-image-3695\" style=\"width:724px;height:406px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/10\/conteudo-evergreen-1024x576.png 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/10\/conteudo-evergreen-300x169.png 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/10\/conteudo-evergreen-768x432.png 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/10\/conteudo-evergreen.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Estamos falando do conte\u00fado evergreen. Se voc\u00ea n\u00e3o sabe o que \u00e9 conte\u00fado evergreen, neste artigo, al\u00e9m de entender o que \u00e9, vai aprender como fazer.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sum\u00e1rio<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capsexpress.com.br\/blog\/conteudo-evergreen-como-criar\/#O_que_e_conteudo_evergreen\" >O que \u00e9 conte\u00fado evergreen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capsexpress.com.br\/blog\/conteudo-evergreen-como-criar\/#Beneficios_do_conteudo_evergreen\" >Benef\u00edcios do conte\u00fado evergreen<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capsexpress.com.br\/blog\/conteudo-evergreen-como-criar\/#1_%E2%80%93_Consolidacao_a_longo_prazo\" >1 &#8211; Consolida\u00e7\u00e3o a longo prazo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capsexpress.com.br\/blog\/conteudo-evergreen-como-criar\/#2_%E2%80%93_O_conteudo_evergreen_proporciona_trafego_constante\" >2 &#8211; O conte\u00fado evergreen proporciona tr\u00e1fego constante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capsexpress.com.br\/blog\/conteudo-evergreen-como-criar\/#3_%E2%80%93_Conversoes\" >3 &#8211; Convers\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capsexpress.com.br\/blog\/conteudo-evergreen-como-criar\/#4_%E2%80%93_Ativo_digital_valioso\" >4 &#8211; Ativo digital valioso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/capsexpress.com.br\/blog\/conteudo-evergreen-como-criar\/#5_%E2%80%93_E_possivel_reutiliza-lo\" >5 &#8211; \u00c9 poss\u00edvel reutiliz\u00e1-lo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/capsexpress.com.br\/blog\/conteudo-evergreen-como-criar\/#Como_criar_conteudo_evergreen\" >Como criar conte\u00fado evergreen<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/capsexpress.com.br\/blog\/conteudo-evergreen-como-criar\/#1_%E2%80%93_Opte_por_temas_longevos\" >1 &#8211; Opte por temas longevos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/capsexpress.com.br\/blog\/conteudo-evergreen-como-criar\/#2_%E2%80%93_Faca_uso_do_generico\" >2 &#8211; Fa\u00e7a uso do gen\u00e9rico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/capsexpress.com.br\/blog\/conteudo-evergreen-como-criar\/#3_%E2%80%93_Evite_utilizar_topicos_passageiros\" >3 &#8211; Evite utilizar t\u00f3picos passageiros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/capsexpress.com.br\/blog\/conteudo-evergreen-como-criar\/#4_%E2%80%93_Faca_pesquisas_aprofundadas\" >4 &#8211; Fa\u00e7a pesquisas aprofundadas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/capsexpress.com.br\/blog\/conteudo-evergreen-como-criar\/#5_%E2%80%93_Atualize_o_conteudo\" >5 &#8211; Atualize o conte\u00fado&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/capsexpress.com.br\/blog\/conteudo-evergreen-como-criar\/#6_%E2%80%93_Utilize_exemplos\" >6&nbsp; &#8211; Utilize exemplos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/capsexpress.com.br\/blog\/conteudo-evergreen-como-criar\/#Conclusao\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_e_conteudo_evergreen\"><\/span>O que \u00e9 conte\u00fado evergreen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/10\/SEO-conteudo-de-valor-1024x683.jpg\" alt=\"Imagem de lupa em computador representando conte\u00fado de valor.\" class=\"wp-image-3681\" style=\"width:653px;height:435px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/10\/SEO-conteudo-de-valor-1024x683.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/10\/SEO-conteudo-de-valor-300x200.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/10\/SEO-conteudo-de-valor-768x512.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/10\/SEO-conteudo-de-valor-1536x1024.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/10\/SEO-conteudo-de-valor-2048x1365.jpg 2048w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/10\/SEO-conteudo-de-valor-360x240.jpg 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>O conte\u00fado evergreen, traduzindo &#8220;<em>ever<\/em>&#8221; sempre e &#8220;<em>green<\/em>&#8221; verde, \u00e9 o conte\u00fado otimizado para as buscas org\u00e2nicas em plataformas como o Google (pare este \u00e9 preciso ter um blog) e YouTube (para este \u00e9 preciso ter um canal no YouTube) que continua v\u00e1lido por todo o tempo. Portanto, sua validade \u00e9 indeterminada e sua relev\u00e2ncia sempre estar\u00e1 presente.<\/p>\n\n\n\n<p>O nome j\u00e1 diz tudo, \u201cconte\u00fado sempre verde\u201d, ou seja, \u00e9 o conte\u00fado que sempre trar\u00e1 signific\u00e2ncia para quem o consome.<\/p>\n\n\n\n<p>Quando voc\u00ea pesquisa no Google, por exemplo, \u201cComo escrever bons emails de vendas\u201d e cai em um artigo de blog, este artigo \u00e9 um artigo evergreen, podem se passar 2, 4, 6 anos que ainda vai continuar funcionando para quem deseja escrever bons emails de vendas e vender atrav\u00e9s deles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Beneficios_do_conteudo_evergreen\"><\/span>Benef\u00edcios do conte\u00fado evergreen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"945\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2021\/03\/mapa-da-empatia-beneficios-e1690139095996-1024x945.png\" alt=\"Imagem representando benef\u00edcios.\" class=\"wp-image-3281\" style=\"width:578px;height:534px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2021\/03\/mapa-da-empatia-beneficios-e1690139095996-1024x945.png 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2021\/03\/mapa-da-empatia-beneficios-e1690139095996-300x277.png 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2021\/03\/mapa-da-empatia-beneficios-e1690139095996-768x708.png 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2021\/03\/mapa-da-empatia-beneficios-e1690139095996-1536x1417.png 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2021\/03\/mapa-da-empatia-beneficios-e1690139095996.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E2%80%93_Consolidacao_a_longo_prazo\"><\/span>1 &#8211; Consolida\u00e7\u00e3o a longo prazo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A consolida\u00e7\u00e3o do seu neg\u00f3cio atrav\u00e9s do marketing de conte\u00fado pelo conte\u00fado evergreen \u00e9 potencializada e claro, no longo prazo.<\/p>\n\n\n\n<p>Isso porque sempre haver\u00e1 pessoas buscando pelo termo no qual seu conte\u00fado foi otimizado para aparecer nos resultados de pesquisa, aqui o <a href=\"https:\/\/capsexpress.com.br\/blog\/seo-para-sites-6-otimizacoes-que-voce-deve-fazer-agora\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a> \u00e9 muito importante, com isso, a longo prazo, seu neg\u00f3cio pode se tornar refer\u00eancia no meio de atua\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E2%80%93_O_conteudo_evergreen_proporciona_trafego_constante\"><\/span>2 &#8211; O conte\u00fado evergreen proporciona tr\u00e1fego constante<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Complementando o que foi dito anteriormente, o tr\u00e1fego constante se d\u00e1 devido \u00e0s pesquisas pelo que o conte\u00fado entrega, e mesmo que relativamente baixas, pois pode depender de nicho e tema, o conte\u00fado evergreen sempre trar\u00e1 pessoas a m\u00eddia digital no qual est\u00e1 publicado.<\/p>\n\n\n\n<p>Lembre-se, tr\u00e1fego constante n\u00e3o significa tr\u00e1fego alto, mas sim visitantes no conte\u00fado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E2%80%93_Conversoes\"><\/span>3 &#8211; Convers\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Como sempre haver\u00e1 pessoas consumindo o conte\u00fado, as convers\u00f5es se tornam constantes, visto que, se o conte\u00fado resolve um problema que sempre vai existir e neste conte\u00fado h\u00e1 um produto que vai ajudar quem passa por este problema, ent\u00e3o <a href=\"https:\/\/amuracomunicacao.com\/como-produzir-conteudos-que-vendem\/\" target=\"_blank\" rel=\"noreferrer noopener\">vendas<\/a> ocorrer\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_%E2%80%93_Ativo_digital_valioso\"><\/span>4 &#8211; Ativo digital valioso<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O conte\u00fado evergreen \u00e9 um tipo de ativo digital e, se feitas as manuten\u00e7\u00f5es corretamente, pode se tornar um ativo digital valioso por ser um conte\u00fado duradouro.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_%E2%80%93_E_possivel_reutiliza-lo\"><\/span>5 &#8211; \u00c9 poss\u00edvel reutiliz\u00e1-lo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00c9 poss\u00edvel reutilizar o conte\u00fado evergreen em plataformas que n\u00e3o s\u00e3o otimizadas para o conte\u00fado evergreen, como, por exemplo, utilizar o tema de um artigo de blog para uma postagem sucinta no Instagram, e assim gerar valor, mesmo que n\u00e3o para sempre, ao seu p\u00fablico do Instagram.<\/p>\n\n\n\n<p>Que tal se inscrever em nossa newsletter e receber as novidades em primeira m\u00e3o? \u00c9 de gra\u00e7a! 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Confira-as!<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E2%80%93_Opte_por_temas_longevos\"><\/span>1 &#8211; Opte por temas longevos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Por mais que pare\u00e7a \u00f3bvio, ao criar conte\u00fados, ver\u00e1 que n\u00e3o \u00e9 t\u00e3o \u00f3bvio assim. A premissa principal para criar conte\u00fado evergreen \u00e9 utilizar temas que daqui a alguns anos estar\u00e3o presentes.<\/p>\n\n\n\n<p>Um exemplo disso \u00e9 \u201ccomo criar um site para trabalhar com dropshipping\u201d, este \u00e9 um tema longevo, as pessoas sempre buscar\u00e3o como fazer a cria\u00e7\u00e3o de site fazer dropshipping.<\/p>\n\n\n\n<p>Agora, um tema n\u00e3o longevo, seguindo a mesma linha de racioc\u00ednio, seria \u201ccomo trabalhar com dropshipping em 2024\u201d. Este \u00e9 um tema sazonal, ap\u00f3s 2024 as pessoas n\u00e3o se interessar\u00e3o mais por este conte\u00fado, ele ser\u00e1 v\u00e1lido durante um ano apenas e logo em seguida cair\u00e1 em desuso.<\/p>\n\n\n\n<p>Portanto, atente-se aos termos dos temas, eles precisam ser longevos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E2%80%93_Faca_uso_do_generico\"><\/span>2 &#8211; Fa\u00e7a uso do gen\u00e9rico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Utilize a genericidade a seu favor. Apesar de n\u00e3o gostarmos de exemplos gen\u00e9ricos em determinadas situa\u00e7\u00f5es, no conte\u00fado evergreen a genericidade \u00e9 aliada.<\/p>\n\n\n\n<p>Portanto, evite detalhes bastante espec\u00edficos e s\u00f3 os utilize quando realmente for preciso, isso porque, ao utilizar informa\u00e7\u00f5es bastante espec\u00edficas, elas podem mudar, com isso o conte\u00fado come\u00e7a a perder valor e a ess\u00eancia evergreen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E2%80%93_Evite_utilizar_topicos_passageiros\"><\/span>3 &#8211; Evite utilizar t\u00f3picos passageiros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Outra orienta\u00e7\u00e3o muito importante \u00e9 n\u00e3o utilizar ou ao menos evitar t\u00f3picos de eventos passageiros que est\u00e3o acontecendo e logo v\u00e3o acabar, ou que j\u00e1 aconteceram e n\u00e3o h\u00e1 previs\u00e3o para acontecer novamente.<\/p>\n\n\n\n<p>O conte\u00fado evergreen caracteriza-se por ser perene, logo, eventos passageiros que duraram curtos per\u00edodos podem n\u00e3o contribuir para o conte\u00fado evergreen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_%E2%80%93_Faca_pesquisas_aprofundadas\"><\/span>4 &#8211; Fa\u00e7a pesquisas aprofundadas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Quanto mais informa\u00e7\u00f5es relevantes seu conte\u00fado possui, mais valor ele ter\u00e1 ao passar dos anos, e isso se deve ao fato de que conte\u00fados com mais informa\u00e7\u00f5es perenes ajudam mais aos usu\u00e1rios.<\/p>\n\n\n\n<p>Portanto, conte\u00fados com mais qualidade se tornam mais atrativos aos usu\u00e1rios e proporcionam mais resultados ao longo dos anos.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_%E2%80%93_Atualize_o_conteudo\"><\/span>5 &#8211; Atualize o conte\u00fado&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aqui estamos falando especificamente de artigos para blogs, j\u00e1 que v\u00eddeos no YouTube n\u00e3o s\u00e3o poss\u00edveis de editar ap\u00f3s postado.<\/p>\n\n\n\n<p>Por mais que o conte\u00fado seja evergreen, atualizar com novas informa\u00e7\u00f5es \u00e9 essencial. Isso faz com que seu conte\u00fado sempre tenha valor aos usu\u00e1rios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_%E2%80%93_Utilize_exemplos\"><\/span>6&nbsp; &#8211; Utilize exemplos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Voc\u00ea j\u00e1 deve ter percebido que neste conte\u00fado e nos outros aqui da Capsexpress, pelo menos em sua grande maioria, sempre utilizamos exemplos.<\/p>\n\n\n\n<p>A finalidade disso \u00e9 transmitir a informa\u00e7\u00e3o com mais clareza ao usu\u00e1rio, e para o conte\u00fado evergreen, as exemplifica\u00e7\u00f5es s\u00e3o excelentes para agregar valor, al\u00e9m disso, faz com que o usu\u00e1rio se identifique com o conte\u00fado, e por ser perene, as pessoas sempre v\u00e3o buscar por ele e se identificar com os exemplos, logo, ter\u00e3o mais clareza.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O conte\u00fado evergreen \u00e9 excelente para sempre atrair novos usu\u00e1rios uma vez que \u00e9 um conte\u00fado que n\u00e3o perde valor, portanto, sempre vai agregar positivamente quem o consome.<\/p>\n\n\n\n<p>Investir neste tipo de conte\u00fado \u00e9 investir em retorno a longo prazo e consolida\u00e7\u00e3o ao neg\u00f3cio.&nbsp;<\/p>\n\n\n\n<p>Com este conte\u00fado, voc\u00ea p\u00f4de ver que o conte\u00fado evergreen \u00e9, sem d\u00favidas, um ativo digital valioso, propiciando retorno a longo prazo e contribuindo para o crescimento do neg\u00f3cio. Al\u00e9m disso, conferiu algumas orienta\u00e7\u00f5es para criar os seus conte\u00fados evergreen que, com certeza, far\u00e3o total diferen\u00e7a em seu neg\u00f3cio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A cria\u00e7\u00e3o de conte\u00fado para os meios digitais sofreu evolu\u00e7\u00f5es com o passar do tempo no marketing digital, mas um [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":3695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aprenda o que \u00e9 conte\u00fado evergreen e como criar<\/title>\n<meta name=\"description\" content=\"O conte\u00fado evergreen \u00e9 o conte\u00fado otimizado para as buscas org\u00e2nicas em plataformas que continua v\u00e1lido por todo o tempo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capsexpress.com.br\/blog\/conteudo-evergreen-como-criar\/\" \/>\n<meta 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