{"id":309,"date":"2019-10-18T08:00:26","date_gmt":"2019-10-18T11:00:26","guid":{"rendered":"https:\/\/capsexpress.com.br\/blog\/?p=309"},"modified":"2024-10-08T15:26:09","modified_gmt":"2024-10-08T18:26:09","slug":"regras-marketing-digital","status":"publish","type":"post","link":"https:\/\/capsexpress.com.br\/blog\/regras-marketing-digital\/","title":{"rendered":"5 regras para um bom marketing digital que voc\u00ea precisa seguir"},"content":{"rendered":"\n<p>Voc\u00ea a\u00ed, quer executar a\u00e7\u00f5es que fa\u00e7am do seu marketing uma estrat\u00e9gia de ouro para a sua empresa? Ent\u00e3o voc\u00ea est\u00e1 no lugar certo. <\/p>\n\n\n\n<p>Neste artigo voc\u00ea vai conferir 5 regras para fazer um bom marketing digital da sua empresa. <\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"5 Passos para um Marketing de resultados\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cgCUwINUiMQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>A gest\u00e3o de <a href=\"https:\/\/capsexpress.com.br\/blog\/porque-o-marketing-digital-e-importante-para-seu-negocio\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing digital<\/a> est\u00e1 se expandindo e modificando conforme os anos passam. Atualmente, ela deve ser uma dar principais prioridades de toda a empresa, pois para se tornar competitiva dentro do mercado, deve ter o marketing digital na ponta da l\u00edngua. <\/p>\n\n\n\n<p>Por isso, listamos algumas regras do marketing digital que n\u00e3o podem faltar na sua empresa e que agregar\u00e3o muito ao seu neg\u00f3cio.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sum\u00e1rio<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capsexpress.com.br\/blog\/regras-marketing-digital\/#1a_regra_Defina_os_seus_objetivos\" >1\u00aa regra: Defina os seus objetivos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capsexpress.com.br\/blog\/regras-marketing-digital\/#2a_regra_Identifique_o_seu_publico-alvo\" >2\u00aa regra: Identifique o seu p\u00fablico-alvo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capsexpress.com.br\/blog\/regras-marketing-digital\/#3a_regra_Facilite_os_motores_de_busca\" >3\u00aa regra: Facilite os motores de busca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capsexpress.com.br\/blog\/regras-marketing-digital\/#4a_regra_Comunicacao_e_tudo\" >4\u00aa regra: Comunica\u00e7\u00e3o \u00e9 tudo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capsexpress.com.br\/blog\/regras-marketing-digital\/#5a_regra_Nao_mendigue_atencao\" >5\u00aa regra: N\u00e3o mendigue aten\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capsexpress.com.br\/blog\/regras-marketing-digital\/#Conclusao\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1a_regra_Defina_os_seus_objetivos\"><\/span>1\u00aa regra: Defina os seus objetivos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/10\/marketing-digital-objetivos-1024x683.jpg\" alt=\"Imagem vetor de pessoas trabalhando com marketing digital.\" class=\"wp-image-3166\" style=\"width:624px;height:416px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/10\/marketing-digital-objetivos-1024x683.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/10\/marketing-digital-objetivos-300x200.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/10\/marketing-digital-objetivos-768x512.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/10\/marketing-digital-objetivos-1536x1024.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/10\/marketing-digital-objetivos-2048x1366.jpg 2048w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/10\/marketing-digital-objetivos-360x240.jpg 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Para iniciar uma estrat\u00e9gia de marketing eficaz e bem-sucedida \u00e9 preciso estabelecer objetivos espec\u00edficos, mensur\u00e1veis, ating\u00edveis, relevantes e oportunos. <\/p>\n\n\n\n<p>Um exemplo de meta \u00e9 aumentar as visitas ao site da empresa em, pelo menos, 80% nos pr\u00f3ximos meses.<\/p>\n\n\n\n<p>Os objetivos s\u00e3o fundamentais para o crescimento do seu neg\u00f3cio, e o marketing digital \u00e9 um aliado para atingir objetivos.<\/p>\n\n\n\n<p>Lembre-se que n\u00e3o adianta querer chegar em determinado objetivo sem antes planejar.<\/p>\n\n\n\n<p>Portanto, ao lado do objetivo deve estar o planejamento para chegar neste objetivo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2a_regra_Identifique_o_seu_publico-alvo\"><\/span>2\u00aa regra: Identifique o seu p\u00fablico-alvo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/10\/marketing-digital-publico-alvo-1024x1024.png\" alt=\"Imagem pessoa com sacolas de compra representando p\u00fablico-alvo.\" class=\"wp-image-3167\" style=\"width:467px;height:467px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/10\/marketing-digital-publico-alvo-1024x1024.png 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/10\/marketing-digital-publico-alvo-300x300.png 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/10\/marketing-digital-publico-alvo-150x150.png 150w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/10\/marketing-digital-publico-alvo-768x768.png 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/10\/marketing-digital-publico-alvo-1536x1536.png 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/10\/marketing-digital-publico-alvo.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ap\u00f3s definir quais os objetivos atingir na sua empresa, \u00e9 preciso focar em definir qual \u00e9 o <a href=\"https:\/\/www.dinamize.com.br\/blog\/publico-alvo\/\" target=\"_blank\" rel=\"noreferrer noopener\">p\u00fablico-alvo<\/a> que voc\u00ea deseja atingir. <\/p>\n\n\n\n<p>A defini\u00e7\u00e3o das personas \u00e9 fundamental, assim a empresa possui o conhecimento de cada perfil das pessoas que fazem parte do seu p\u00fablico-alvo.<\/p>\n\n\n\n<p>Al\u00e9m disso, \u00e9 ideal que voc\u00ea capte os dados dos clientes, como informa\u00e7\u00f5es pessoais e profissionais, metas, desafios, medos e gostos. Isso ir\u00e1 formatar a base para come\u00e7ar a sua campanha. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Descubra os h\u00e1bitos de consumo de informa\u00e7\u00e3o, isso vai direcionar de forma mais espec\u00edfica o investimento em an\u00fancios nas redes sociais;<\/li>\n\n\n\n<li>Descubra as dores das suas personas, isso ir\u00e1 definir o tipo de argumento que voc\u00ea precisar\u00e1 usar em seus an\u00fancios;<\/li>\n\n\n\n<li>Dados como informa\u00e7\u00f5es sobre o cargo e fun\u00e7\u00e3o dentro do processo de decis\u00e3o ir\u00e3o ajudar na otimiza\u00e7\u00e3o de tempo da sua equipe de vendas. <\/li>\n<\/ul>\n\n\n\n<p>Antes de continuarmos, inscreva-se em nossa newsletter e fique por dentro dos nossos conte\u00fados. \u00c9 de gra\u00e7a!<\/p>\n\n\n\n<!-- Begin Brevo Form -->\n<!-- START - We recommend to place the below code in head tag of your website html  -->\n<style>\n  @font-face {\n    font-display: block;\n    font-family: Roboto;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/normal\/normal\/7529907e9eaf8ebb5220c5f9850e3811.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/normal\/normal\/25c678feafdc175a70922a116c9be3e7.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 600;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/medium\/normal\/6e9caeeafb1f3491be3e32744bc30440.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/medium\/normal\/71501f0d8d5aa95960f6475d5487d4c2.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 700;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/bold\/normal\/3ef7cf158f310cf752d5ad08cd0e7e60.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/bold\/normal\/ece3a1d82f18b60bcce0211725c476aa.woff) format(\"woff\")\n  }\n\n  #sib-container input:-ms-input-placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container input::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container textarea::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container a {\n    text-decoration: underline;\n    color: #2BB2FC;\n  }\n<\/style>\n<link rel=\"stylesheet\" href=\"https:\/\/sibforms.com\/forms\/end-form\/build\/sib-styles.css\">\n<!--  END - We recommend to place the above code in head tag of your website html -->\n\n<!-- START - We recommend to place the below code where you want the form in your website html  -->\n<div class=\"sib-form\" style=\"text-align: center;\n         background-color: #EFF2F7; 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Canais estes como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Redes sociais: Instagram, Facebook, LinkedIn<\/li>\n\n\n\n<li>Plataformas de conte\u00fado: YouTube, Blog, Pinterest <\/li>\n<\/ul>\n\n\n\n<p>Um bom marketing digital precisa de presen\u00e7a digital.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4a_regra_Comunicacao_e_tudo\"><\/span>4\u00aa regra: Comunica\u00e7\u00e3o \u00e9 tudo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/10\/comunicacao-marketing-digital-1024x1024.png\" alt=\"Pessoas fazendo avalia\u00e7\u00e3o de produto.\" class=\"wp-image-3169\" style=\"width:555px;height:555px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/10\/comunicacao-marketing-digital-1024x1024.png 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/10\/comunicacao-marketing-digital-300x300.png 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/10\/comunicacao-marketing-digital-150x150.png 150w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/10\/comunicacao-marketing-digital-768x768.png 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/10\/comunicacao-marketing-digital-1536x1536.png 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/10\/comunicacao-marketing-digital.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Mostre para os seus futuros leads que a sua empresa possui uma boa estrat\u00e9gia de marketing, comunica\u00e7\u00e3o e divulga\u00e7\u00e3o de seus servi\u00e7os. <\/p>\n\n\n\n<p>Deixe que seus diferenciais e seus consumidores fi\u00e9is mostrem a capacidade do seu neg\u00f3cio e evite falar de voc\u00ea mesmo. <\/p>\n\n\n\n<p>Portanto, permita que pessoas interajam nos perfis das redes sociais do seu neg\u00f3cio, escrevam coment\u00e1rios, opini\u00f5es, enviem provas sociais e, em suma, possuam uma comunica\u00e7\u00e3o direta com seu neg\u00f3cio.<\/p>\n\n\n\n<p>Isso permite que pessoas que n\u00e3o consumiram o que voc\u00ea oferta possuam interesse e acabem comprando de voc\u00ea.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5a_regra_Nao_mendigue_atencao\"><\/span>5\u00aa regra: N\u00e3o mendigue aten\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/10\/marketing-digital-atencao-1024x1024.png\" alt=\"Imagem vetor rapaz com megafone.\" class=\"wp-image-3170\" style=\"width:590px;height:590px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/10\/marketing-digital-atencao-1024x1024.png 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/10\/marketing-digital-atencao-300x300.png 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/10\/marketing-digital-atencao-150x150.png 150w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/10\/marketing-digital-atencao-768x768.png 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/10\/marketing-digital-atencao-1536x1536.png 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/10\/marketing-digital-atencao.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Compartilhe e promova assuntos que sejam de grande interesse ao seu p\u00fablico. <\/p>\n\n\n\n<p>Evite mendigar intera\u00e7\u00f5es e negocia\u00e7\u00f5es. Procure fazer um bom trabalho de marketing para gerar bons resultados e altas convers\u00f5es. <\/p>\n\n\n\n<p>Lembre-se que aten\u00e7\u00e3o n\u00e3o se cobra, se recebe. <\/p>\n\n\n\n<p>Quando voc\u00ea faz um bom trabalho, as pessoas d\u00e3o aten\u00e7\u00e3o a ele e acabam se interessando porque &#8220;tudo ocorre&#8221; de forma natural, e ser natural nas redes sociais \u00e9 o que est\u00e1 em falta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Fazer um bom marketing digital requer seguir regras b\u00e1sicas para, a partir da\u00ed, aprofundar os trabalhos.<\/p>\n\n\n\n<p>O marketing digital \u00e9 de extrema import\u00e2ncia para o seu neg\u00f3cio, e sem seguir as cinco regras que mostramos aqui, \u00e9 prov\u00e1vel que, quando for aprofundar no marketing digital do seu neg\u00f3cio, voc\u00ea fique perdido sem saber o que fazer.<\/p>\n\n\n\n<p>Para tra\u00e7ar um caminho proveitoso e atingir \u00f3timos resultados atrav\u00e9s do marketing digital, siga as 5 regras que voc\u00ea acabou de conferir (elas n\u00e3o est\u00e3o aqui \u00e0 toa).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea a\u00ed, quer executar a\u00e7\u00f5es que fa\u00e7am do seu marketing uma estrat\u00e9gia de ouro para a sua empresa? Ent\u00e3o voc\u00ea [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[37,67,39],"class_list":["post-309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-empreender","tag-marketing-digital","tag-sucesso"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 regras para um bom marketing digital que voc\u00ea precisa seguir<\/title>\n<meta name=\"description\" content=\"A gest\u00e3o de marketing digital est\u00e1 se expandindo e modificando conforme os anos passam. 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