{"id":2975,"date":"2023-06-26T08:00:00","date_gmt":"2023-06-26T11:00:00","guid":{"rendered":"https:\/\/capsexpress.com.br\/blog\/?p=2975"},"modified":"2024-07-18T15:22:09","modified_gmt":"2024-07-18T18:22:09","slug":"reduzir-abandono-de-carrinhos-ecommerce","status":"publish","type":"post","link":"https:\/\/capsexpress.com.br\/blog\/reduzir-abandono-de-carrinhos-ecommerce\/","title":{"rendered":"E-commerce: Como reduzir o abandono de carrinhos e converter mais"},"content":{"rendered":"\n<p>Reduzir o abandono de carrinhos no e-commerce \u00e9 o ideal para qualquer dono de loja virtual que deseja aumentar as convers\u00f5es.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/Reduzir-abandono-de-carrinhos-ecommerce-1024x1024.jpg\" alt=\"carrinho de compra abandonado\" class=\"wp-image-2976\" style=\"width:489px;height:489px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/Reduzir-abandono-de-carrinhos-ecommerce-1024x1024.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/Reduzir-abandono-de-carrinhos-ecommerce-300x300.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/Reduzir-abandono-de-carrinhos-ecommerce-150x150.jpg 150w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/Reduzir-abandono-de-carrinhos-ecommerce-768x768.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/Reduzir-abandono-de-carrinhos-ecommerce-1536x1536.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/Reduzir-abandono-de-carrinhos-ecommerce-2048x2048.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>O abandono de carrinhos, quando em taxa elevada, \u00e9 prejudicial \u00e0 loja virtual, mas pode ser reduzido atrav\u00e9s de a\u00e7\u00f5es para serem tomadas dentro da loja virtual.<\/p>\n\n\n\n<p>Antes de continuarmos nosso conte\u00fado, se voc\u00ea sofre com uma taxa alta de abandono de carrinhos em seu e-commerce, ent\u00e3o \u00e9 porque algo n\u00e3o est\u00e1 indo bem, e \u00e9 preciso consertar o mais r\u00e1pido poss\u00edvel.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sum\u00e1rio<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capsexpress.com.br\/blog\/reduzir-abandono-de-carrinhos-ecommerce\/#O_que_e_o_abandono_de_carrinhos\" >O que \u00e9 o abandono de carrinhos?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capsexpress.com.br\/blog\/reduzir-abandono-de-carrinhos-ecommerce\/#Principais_motivos_que_ocasionam_o_abandono_de_carrinhos\" >Principais motivos que ocasionam o abandono de carrinhos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capsexpress.com.br\/blog\/reduzir-abandono-de-carrinhos-ecommerce\/#1_%E2%80%93_Simplifique_o_processo_de_checkout\" >1 &#8211; Simplifique o processo de checkout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capsexpress.com.br\/blog\/reduzir-abandono-de-carrinhos-ecommerce\/#2_%E2%80%93_Seja_transparente_quanto_aos_custos\" >2 &#8211; Seja transparente quanto aos custos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capsexpress.com.br\/blog\/reduzir-abandono-de-carrinhos-ecommerce\/#3_%E2%80%93_Responsividade_e_fundamental\" >3 &#8211; Responsividade \u00e9 fundamental<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capsexpress.com.br\/blog\/reduzir-abandono-de-carrinhos-ecommerce\/#4_%E2%80%93_Nao_tenha_como_obrigatoriedade_a_criacao_de_conta_de_usuario_para_comprar\" >4 &#8211; N\u00e3o tenha como obrigatoriedade a cria\u00e7\u00e3o de conta de usu\u00e1rio para comprar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/capsexpress.com.br\/blog\/reduzir-abandono-de-carrinhos-ecommerce\/#5_%E2%80%93_Ofereca_frete_gratis_quando_possivel_e_tenha_um_parceiro_logistico\" >5 &#8211; Ofere\u00e7a frete gr\u00e1tis quando poss\u00edvel e tenha um parceiro log\u00edstico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/capsexpress.com.br\/blog\/reduzir-abandono-de-carrinhos-ecommerce\/#6_%E2%80%93_Mostre_confianca_e_seguranca_em_seu_e-commerce\" >6 &#8211; Mostre confian\u00e7a e seguran\u00e7a em seu e-commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/capsexpress.com.br\/blog\/reduzir-abandono-de-carrinhos-ecommerce\/#7_%E2%80%93_Faca_o_remarketing\" >7 &#8211; Fa\u00e7a o remarketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/capsexpress.com.br\/blog\/reduzir-abandono-de-carrinhos-ecommerce\/#Conclusao\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_e_o_abandono_de_carrinhos\"><\/span>O que \u00e9 o abandono de carrinhos?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O abandono de carrinhos \u00e9 quando o usu\u00e1rio adiciona produtos para comprar em uma loja virtual e, por algum motivo, n\u00e3o efetua a compra, dessa forma, os produtos ficam no carrinho de compra, pois o usu\u00e1rio n\u00e3o chegou a etapa final da compra.<\/p>\n\n\n\n<p>\u00c9 normal que todo e-commerce possua uma taxa de abandono de carrinhos.<\/p>\n\n\n\n<p>As pessoas deixam de concluir a compra por motivos que s\u00f3 elas sabem quais, portanto, sua loja virtual sempre ter\u00e1 uma taxa de abandono de carrinhos.<\/p>\n\n\n\n<p>Entretanto, \u00e9 necess\u00e1rio ficar atento a taxa de abandono de carrinhos em seu e-commerce, se est\u00e1 alta, \u00e9 preciso reduzi-la.<\/p>\n\n\n\n<p>De acordo com uma pesquisa realizada em 2022 pela Opinion Box, a<a href=\"https:\/\/blog.opinionbox.com\/abandono-de-carrinho\/\" target=\"_blank\" rel=\"noreferrer noopener\"> taxa de abandono de carrinhos no e-commerce chega a 78%, e 15% dos usu\u00e1rios realizam a pr\u00e1tica frequentemente<\/a>.<\/p>\n\n\n\n<p>Para os varejistas online,<a href=\"https:\/\/capsexpress.com.br\/blog\/confira-os-desafios-e-oportunidades-de-possuir-um-e-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\"> reduzir o abandono de carrinhos \u00e9 um dos desafios de possuir um e-commerce<\/a>.&nbsp;<\/p>\n\n\n\n<p>Para reduzir o abandono de carrinhos no e-commerce, \u00e9 preciso, primeiramente, conhecer os motivos que levam os usu\u00e1rios a abandonar o carrinho de compras.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Principais_motivos_que_ocasionam_o_abandono_de_carrinhos\"><\/span>Principais motivos que ocasionam o abandono de carrinhos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Checkout complicado;<\/li>\n\n\n\n<li>Custos ocultos;<\/li>\n\n\n\n<li>N\u00e3o responsividade para mobile;<\/li>\n\n\n\n<li>Obrigatoriedade de cria\u00e7\u00e3o de conta de usu\u00e1rio na loja virtual;<\/li>\n\n\n\n<li>Valor alto do frete.<\/li>\n<\/ul>\n\n\n\n<p>Estes s\u00e3o os motivos principais que levam os usu\u00e1rios a abandonar o carrinho de compras.&nbsp;<\/p>\n\n\n\n<p>Confira agora como reduzir o abandono de carrinhos em seu e-commerce e lucrar mais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E2%80%93_Simplifique_o_processo_de_checkout\"><\/span>1 &#8211; Simplifique o processo de checkout<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/checkout-simplificado-1024x1024.jpg\" alt=\"Pessoa realizando o checkout de compras.\" class=\"wp-image-2977\" style=\"width:628px;height:628px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/checkout-simplificado-1024x1024.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/checkout-simplificado-300x300.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/checkout-simplificado-150x150.jpg 150w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/checkout-simplificado-768x768.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/checkout-simplificado-1536x1536.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/checkout-simplificado.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>O checkout \u00e9 o ponto final da compra, \u00e9 a etapa onde o usu\u00e1rio preenche as informa\u00e7\u00f5es de pagamento, como nome, endere\u00e7o, op\u00e7\u00e3o de pagamento, n\u00famero do cart\u00e3o, e outras.<\/p>\n\n\n\n<p>Um checkout complicado \u00e9 um fator que eleva a taxa de carrinhos abandonados em seu e-commerce.<\/p>\n\n\n\n<p>Quando o processo de compra come\u00e7a a ficar complicado, a tend\u00eancia \u00e9 que os usu\u00e1rios saiam sem realiz\u00e1-la, isso porque praticidade \u00e9 o que as pessoas buscam ao comprar pela internet.<\/p>\n\n\n\n<p>Um checkout que exige muitas informa\u00e7\u00f5es (al\u00e9m das necess\u00e1rias), passagem por diversas p\u00e1ginas, carregamento de p\u00e1ginas, checkouts com layout confuso, e em suma, tudo o que torna o processo de compra complicado, estimula a sa\u00edda do usu\u00e1rio.<\/p>\n\n\n\n<p>Para simplificar seu checkout, d\u00ea prefer\u00eancia a uma p\u00e1gina para o processo de checkout, sem que o usu\u00e1rio precise ir de uma p\u00e1gina a outra, pe\u00e7a somente informa\u00e7\u00f5es necess\u00e1rias, n\u00e3o utilize pop-ups no checkout, possua um design limpo e um layout simples.<\/p>\n\n\n\n<p>Essas a\u00e7\u00f5es ir\u00e3o tornar seu checkout mais simples e reduzir\u00e3o a taxa de abandono dos seus carrinhos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E2%80%93_Seja_transparente_quanto_aos_custos\"><\/span>2 &#8211; Seja transparente quanto aos custos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/custos-transparentes-1024x683.jpg\" alt=\"Pessoas realizando compras online.\" class=\"wp-image-2978\" style=\"width:694px;height:462px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/custos-transparentes-1024x683.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/custos-transparentes-300x200.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/custos-transparentes-768x512.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/custos-transparentes-1536x1024.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/custos-transparentes-2048x1365.jpg 2048w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/custos-transparentes-360x240.jpg 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Ningu\u00e9m gosta de ver um produto na vitrine da loja virtual por um valor e, ao chegar na p\u00e1gina do produto ou no checkout, ter custos ocultos.<\/p>\n\n\n\n<p>Um exemplo disso \u00e9, em um e-commerce de roupas, possuir custos em cada tamanho das pe\u00e7as.<\/p>\n\n\n\n<p>Estes custos devem ser transparentes, n\u00e3o podem ser deixados para o checkout, por exemplo.<\/p>\n\n\n\n<p>Colocar um aviso abaixo da imagem do produto escrito \u201co pre\u00e7o pode alterar conforme o tamanho da pe\u00e7a\u201d, e tamb\u00e9m, ao selecionar o tamanho desejado, o pre\u00e7o deve ser alterado para o consumidor na p\u00e1gina do produto.<\/p>\n\n\n\n<p>Portanto, os custos ocultos s\u00e3o p\u00e9ssimos para a loja virtual. Estes custos devem estar vis\u00edveis, isso \u00e9 importante para diminuir o abandono de carrinhos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E2%80%93_Responsividade_e_fundamental\"><\/span>3 &#8211; Responsividade \u00e9 fundamental<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/responsividade-do-ecommerce-1024x683.jpg\" alt=\"Site responsivo para diversos dispositivos.\" class=\"wp-image-2979\" style=\"width:638px;height:425px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/responsividade-do-ecommerce-1024x683.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/responsividade-do-ecommerce-300x200.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/responsividade-do-ecommerce-768x512.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/responsividade-do-ecommerce-1536x1024.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/responsividade-do-ecommerce-2048x1365.jpg 2048w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/responsividade-do-ecommerce-360x240.jpg 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>A responsividade da sua loja virtual para os diversos dispositivos \u00e9 de extrema import\u00e2ncia.<\/p>\n\n\n\n<p>Em outras palavras, da mesma forma que sua loja virtual funciona no computador, deve funcionar em dispositivos mobile.<\/p>\n\n\n\n<p>Isso porque, em alguns casos, quando n\u00e3o \u00e9 feita a responsividade do site para os diversos aparelhos, ao navegar na loja virtual pelo celular, informa\u00e7\u00f5es podem n\u00e3o aparecer em toda a tela do celular, imagens podem sair cortadas, e outras.<\/p>\n\n\n\n<p>Sua loja virtual deve funcionar perfeitamente tanto em desktop quanto em dispositivos m\u00f3veis, principalmente porque os<a href=\"https:\/\/mercadoeconsumo.com.br\/23\/08\/2022\/artigos\/smartphone-e-o-melhor-amigo-do-e-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\"> usu\u00e1rios efetuam compras, em sua maioria, pelo celular<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_%E2%80%93_Nao_tenha_como_obrigatoriedade_a_criacao_de_conta_de_usuario_para_comprar\"><\/span>4 &#8211; N\u00e3o tenha como obrigatoriedade a cria\u00e7\u00e3o de conta de usu\u00e1rio para comprar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/conta-de-usuario-para-ecommerce-1024x1024.png\" alt=\"Usu\u00e1rio esqueceu a senha de sua conta.\" class=\"wp-image-2980\" style=\"width:606px;height:606px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/conta-de-usuario-para-ecommerce-1024x1024.png 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/conta-de-usuario-para-ecommerce-300x300.png 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/conta-de-usuario-para-ecommerce-150x150.png 150w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/conta-de-usuario-para-ecommerce-768x768.png 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/conta-de-usuario-para-ecommerce-1536x1536.png 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/conta-de-usuario-para-ecommerce.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Muitos usu\u00e1rios deixam de comprar porque a loja virtual tem como requisito a cria\u00e7\u00e3o de uma conta de usu\u00e1rio.<\/p>\n\n\n\n<p>\u00c9 poss\u00edvel estimular o usu\u00e1rio a criar uma conta oferecendo um cupom de desconto, por exemplo, entretanto, de prefer\u00eancia, n\u00e3o tenha como requisito em seu e-commerce a cria\u00e7\u00e3o de uma conta.<\/p>\n\n\n\n<p>O usu\u00e1rio enxerga este processo como algo demorado, e assim, a praticidade que ele procura n\u00e3o existe em sua loja virtual.<\/p>\n\n\n\n<p>Por mais que muitos e-commerces, inclusive famosos, tenham como requisito a cria\u00e7\u00e3o de conta de usu\u00e1rio, este processo faz com que voc\u00ea tenha mais abandono de carrinhos em sua loja virtual.<\/p>\n\n\n\n<p>Portanto, estimule o usu\u00e1rio a criar uma conta atrav\u00e9s de benef\u00edcios, mas n\u00e3o como requisito para comprar em sua loja online.<\/p>\n\n\n\n<p>Antes de continuarmos, inscreva-se em nossa newsletter para receber as novidades e conte\u00fados como esse que v\u00e3o te ajudar bastante em primeira m\u00e3o. \u00c9 de gra\u00e7a! Apenas coloque seu nome e email abaixo.<\/p>\n\n\n\n<!-- Begin Brevo Form -->\n<!-- START - We recommend to place the below code in head tag of your website html  -->\n<style>\n  @font-face {\n    font-display: block;\n    font-family: Roboto;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/normal\/normal\/7529907e9eaf8ebb5220c5f9850e3811.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/normal\/normal\/25c678feafdc175a70922a116c9be3e7.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 600;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/medium\/normal\/6e9caeeafb1f3491be3e32744bc30440.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/medium\/normal\/71501f0d8d5aa95960f6475d5487d4c2.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 700;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/bold\/normal\/3ef7cf158f310cf752d5ad08cd0e7e60.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/bold\/normal\/ece3a1d82f18b60bcce0211725c476aa.woff) format(\"woff\")\n  }\n\n  #sib-container input:-ms-input-placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container input::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container textarea::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container a {\n    text-decoration: underline;\n    color: #2BB2FC;\n  }\n<\/style>\n<link rel=\"stylesheet\" href=\"https:\/\/sibforms.com\/forms\/end-form\/build\/sib-styles.css\">\n<!--  END - We recommend to place the above code in head tag of your website html -->\n\n<!-- START - We recommend to place the below code where you want the form in your website html  -->\n<div class=\"sib-form\" style=\"text-align: center;\n         background-color: #EFF2F7;                                 \">\n  <div id=\"sib-form-container\" class=\"sib-form-container\">\n    <div id=\"error-message\" class=\"sib-form-message-panel\" style=\"font-size:16px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#661d1d; background-color:#ffeded; border-radius:3px; border-color:#ff4949;max-width:540px;\">\n      <div class=\"sib-form-message-panel_text sib-form-message-panel_text--center\">\n        <svg viewBox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\n          <path d=\"M256 40c118.621 0 216 96.075 216 216 0 119.291-96.61 216-216 216-119.244 0-216-96.562-216-216 0-119.203 96.602-216 216-216m0-32C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm-11.49 120h22.979c6.823 0 12.274 5.682 11.99 12.5l-7 168c-.268 6.428-5.556 11.5-11.99 11.5h-8.979c-6.433 0-11.722-5.073-11.99-11.5l-7-168c-.283-6.818 5.167-12.5 11.99-12.5zM256 340c-15.464 0-28 12.536-28 28s12.536 28 28 28 28-12.536 28-28-12.536-28-28-28z\" \/>\n        <\/svg>\n        <span class=\"sib-form-message-panel__inner-text\">\n                          Sua inscri\u00e7\u00e3o n\u00e3o pode ser salva, tente novamente.\n                      <\/span>\n      <\/div>\n    <\/div>\n    <div><\/div>\n    <div id=\"success-message\" class=\"sib-form-message-panel\" style=\"font-size:16px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#085229; background-color:#e7faf0; border-radius:3px; border-color:#13ce66;max-width:540px;\">\n      <div class=\"sib-form-message-panel_text sib-form-message-panel_text--center\">\n        <svg viewBox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\n          <path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 464c-118.664 0-216-96.055-216-216 0-118.663 96.055-216 216-216 118.664 0 216 96.055 216 216 0 118.663-96.055 216-216 216zm141.63-274.961L217.15 376.071c-4.705 4.667-12.303 4.637-16.97-.068l-85.878-86.572c-4.667-4.705-4.637-12.303.068-16.97l8.52-8.451c4.705-4.667 12.303-4.637 16.97.068l68.976 69.533 163.441-162.13c4.705-4.667 12.303-4.637 16.97.068l8.451 8.52c4.668 4.705 4.637 12.303-.068 16.97z\" \/>\n        <\/svg>\n        <span class=\"sib-form-message-panel__inner-text\">\n                          Sua inscri\u00e7\u00e3o foi bem sucedida\n                      <\/span>\n      <\/div>\n    <\/div>\n    <div><\/div>\n    <div id=\"sib-container\" class=\"sib-container--large sib-container--vertical\" style=\"text-align:center; background-color:rgba(255,255,255,1); max-width:540px; border-radius:3px; border-width:1px; border-color:#C0CCD9; border-style:solid; direction:ltr\">\n      <form id=\"sib-form\" method=\"POST\" action=\"https:\/\/d318d39f.sibforms.com\/serve\/MUIFALcZk8yYPb4eSvMNvzFxII6E6fEMYvA5zsMpLuCYYQ10SWM0RfMWhQYxzczgkOvNQgYLcOV6leoFlvA5iy5RGXpBB3Fc-EENHcGHGZjubEMKIsItVXPjjtkdkl4AW5pb1S7CCg1hybEDDsdm-AsUBeleygkl2i0cqxdszrRIe_MeWDNffQR7u8DmiecNXRKK_3bqy9BylR93\" data-type=\"subscription\">\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:32px; text-align:left; font-weight:700; font-family:&quot;Helvetica&quot;, sans-serif; color:#3C4858; background-color:transparent; text-align:left\">\n            <p>Newsletter<\/p>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:16px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#3C4858; background-color:transparent; text-align:left\">\n            <div class=\"sib-text-form-block\">\n              <p>Inscreva-se e fique por dentro do que acontece no CapsBlog<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-input sib-form-block\">\n            <div class=\"form__entry entry_block\">\n              <div class=\"form__label-row \">\n                <label class=\"entry__label\" style=\"font-weight: 700; text-align:left; font-size:16px; text-align:left; font-weight:700; font-family:&quot;Helvetica&quot;, sans-serif; color:#3c4858;\" for=\"EMAIL\" data-required=\"*\">Preencha seu melhor email abaixo<\/label>\n\n                <div class=\"entry__field\">\n                  <input class=\"input \" type=\"text\" id=\"EMAIL\" name=\"EMAIL\" autocomplete=\"off\" placeholder=\"EMAIL\" data-required=\"true\" required \/>\n                <\/div>\n              <\/div>\n\n              <label class=\"entry_error entry_error--primary\" style=\"font-size:16px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#661d1d; background-color:#ffeded; border-radius:3px; border-color:#ff4949;\">\n              <\/label>\n              <label class=\"entry__specification\" style=\"font-size:12px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#8390A4; text-align:left\">\n                Provide your email address to subscribe. For e.g abc@xyz.com\n              <\/label>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-optin sib-form-block\" data-required=\"true\">\n            <div class=\"form__entry entry_mcq\">\n              <div class=\"form__label-row \">\n                <div class=\"entry__choice\" style=\"\">\n                  <label>\n                    <input type=\"checkbox\" class=\"input_replaced\" value=\"1\" id=\"OPT_IN\" name=\"OPT_IN\" required \/>\n                    <span class=\"checkbox checkbox_tick_positive\"\n            style=\"margin-left:\"\n            ><\/span><span style=\"font-size:14px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#3C4858; background-color:transparent;\"><p>Eu concordo em compartilhar meu email com a Capsexpress e seguir suas pol\u00edticas de privacidade<\/p><span data-required=\"*\" style=\"display: inline;\" class=\"entry_label 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event = new Event('captchaChange');\n                    document.getElementById('sib-captcha').dispatchEvent(event);\n                    window.grecaptcha = window.turnstile;\n                  }\n                <\/script>\n                <div class=\"cf-turnstile g-recaptcha\" data-sitekey=\"0x4AAAAAAAdJF-EFbDSqeVua\" id=\"sib-captcha\" data-callback=\"handleCaptchaResponse\" data-language=\"en\"><\/div>\n              <\/div>\n              <label class=\"entry_error entry_error--primary\" style=\"font-size:16px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#661d1d; background-color:#ffeded; border-radius:3px; border-color:#ff4949;\">\n              <\/label>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"text-align: left\">\n            <button class=\"sib-form-block_button sib-form-block_button-with-loader\" style=\"font-size:16px; text-align:left; font-weight:700; font-family:&quot;Helvetica&quot;, sans-serif; color:#FFFFFF; background-color:#3E4857; border-radius:3px; border-width:0px;\" form=\"sib-form\" type=\"submit\">\n              <svg class=\"icon clickable_icon progress-indicator_icon sib-hide-loader-icon\" viewBox=\"0 0 512 512\">\n                <path d=\"M460.116 373.846l-20.823-12.022c-5.541-3.199-7.54-10.159-4.663-15.874 30.137-59.886 28.343-131.652-5.386-189.946-33.641-58.394-94.896-95.833-161.827-99.676C261.028 55.961 256 50.751 256 44.352V20.309c0-6.904 5.808-12.337 12.703-11.982 83.556 4.306 160.163 50.864 202.11 123.677 42.063 72.696 44.079 162.316 6.031 236.832-3.14 6.148-10.75 8.461-16.728 5.01z\" \/>\n              <\/svg>\n              SUBSCRIBE\n            <\/button>\n          <\/div>\n        <\/div>\n\n        <input type=\"text\" name=\"email_address_check\" value=\"\" class=\"input--hidden\">\n        <input type=\"hidden\" name=\"locale\" value=\"en\">\n      <\/form>\n    <\/div>\n  <\/div>\n<\/div>\n<!-- END - We recommend to place the above code where you want the form in your website html  -->\n\n<!-- START - We recommend to place the below code in footer or bottom of your website html  -->\n<script>\n  window.REQUIRED_CODE_ERROR_MESSAGE = 'Please choose a country code';\n  window.LOCALE = 'en';\n  window.EMAIL_INVALID_MESSAGE = window.SMS_INVALID_MESSAGE = \"Informa\u00e7\u00e3o inv\u00e1lida, tente preencher os campos novamente.\";\n\n  window.REQUIRED_ERROR_MESSAGE = \"Esse campo \u00e9 obrigat\u00f3rio. \";\n\n  window.GENERIC_INVALID_MESSAGE = \"Informa\u00e7\u00e3o inv\u00e1lida, tente preencher os campos novamente.\";\n\n\n\n\n  window.translation = {\n    common: {\n      selectedList: '{quantity} list selected',\n      selectedLists: '{quantity} lists selected'\n    }\n  };\n\n  var AUTOHIDE = Boolean(1);\n<\/script>\n\n<script defer src=\"https:\/\/sibforms.com\/forms\/end-form\/build\/main.js\"><\/script>\n\n<script src=\"https:\/\/challenges.cloudflare.com\/turnstile\/v0\/api.js\" async defer><\/script>\n\n<!-- END - We recommend to place the above code in footer or bottom of your website html  -->\n<!-- End Brevo Form -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_%E2%80%93_Ofereca_frete_gratis_quando_possivel_e_tenha_um_parceiro_logistico\"><\/span>5 &#8211; Ofere\u00e7a frete gr\u00e1tis quando poss\u00edvel e tenha um parceiro log\u00edstico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/parceiro-logistico-1024x614.jpg\" alt=\"Homem com encomendas para entregar.\" class=\"wp-image-2981\" style=\"width:710px;height:425px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/parceiro-logistico-1024x614.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/parceiro-logistico-300x180.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/parceiro-logistico-768x461.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/parceiro-logistico-1536x922.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/parceiro-logistico-2048x1229.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>O alto valor do frete \u00e9 um dos fatores que possuem alta influ\u00eancia no abandono de carrinhos da sua loja virtual.<\/p>\n\n\n\n<p>Para contornar este problema, quando e se poss\u00edvel, ofere\u00e7a frete gr\u00e1tis, assim, por mais que o produto possua um valor mais alto, ainda ser\u00e1 menor caso o usu\u00e1rio fosse pagar o frete.<\/p>\n\n\n\n<p>Outra solu\u00e7\u00e3o excelente para voc\u00ea implantar \u00e9 possuir um parceiro log\u00edstico, ou seja, contratar uma transportadora para realizar os envios e entregas dos seus produtos aos clientes.<\/p>\n\n\n\n<p>Em muitos casos, os Correios possuem um frete alto e isso pode ser contornado contratando uma transportadora.<\/p>\n\n\n\n<p>Entretanto, certifique-se de que a transportadora \u00e9 de confian\u00e7a e cumpre os prazos de entrega.<\/p>\n\n\n\n<p>Por fim, reduzir o valor do frete e at\u00e9 mesmo fornecer frete gr\u00e1tis torna o valor da compra final mais atrativo ao usu\u00e1rio, e a tend\u00eancia do abandono de carrinhos \u00e9 diminuir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_%E2%80%93_Mostre_confianca_e_seguranca_em_seu_e-commerce\"><\/span>6 &#8211; Mostre confian\u00e7a e seguran\u00e7a em seu e-commerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"711\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/confianca-seguranca-ecommerce-1024x711.jpg\" alt=\"Seguran\u00e7a para compras online.\" class=\"wp-image-2982\" style=\"width:695px;height:482px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/confianca-seguranca-ecommerce-1024x711.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/confianca-seguranca-ecommerce-300x208.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/confianca-seguranca-ecommerce-768x533.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/confianca-seguranca-ecommerce-1536x1067.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/confianca-seguranca-ecommerce-2048x1422.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Muitos usu\u00e1rios abandonam o carrinho por n\u00e3o se sentirem seguros para realizar a compra.<\/p>\n\n\n\n<p>A fim de contornar este problema, mostre provas sociais, ou seja, depoimentos de clientes que j\u00e1 compraram tal produto e se ficaram satisfeitos (voc\u00ea deve pedir a eles), possua o<a href=\"https:\/\/www.kaspersky.com.br\/resource-center\/definitions\/what-is-a-ssl-certificate\" target=\"_blank\" rel=\"noreferrer noopener\"> certificado SSL<\/a> em seu site, mostre requisitos de seguran\u00e7a que seu site tem e informe que a compra \u00e9 segura.<\/p>\n\n\n\n<p>Dessa forma, voc\u00ea gera confian\u00e7a no usu\u00e1rio que est\u00e1 prestes a realizar a compra em seu e-commerce e reduz o abandono de carrinhos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_%E2%80%93_Faca_o_remarketing\"><\/span>7 &#8211; Fa\u00e7a o remarketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/remarketing-ecommerce-1024x1024.jpg\" alt=\"\u00cdm\u00e3 de remarketing.\n\" class=\"wp-image-2983\" style=\"width:562px;height:562px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/remarketing-ecommerce-1024x1024.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/remarketing-ecommerce-300x300.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/remarketing-ecommerce-150x150.jpg 150w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/remarketing-ecommerce-768x768.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/remarketing-ecommerce-1536x1536.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/remarketing-ecommerce.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Outra maneira de reduzir o abandono de carrinhos \u00e9 fazer o remarketing.<\/p>\n\n\n\n<p>O remarketing \u00e9 uma estrat\u00e9gia que consiste em mostrar novamente o produto ao usu\u00e1rio que o colocou no carrinho de compras, mas n\u00e3o comprou.<\/p>\n\n\n\n<p>\u00c9 poss\u00edvel fazer o remarketing pelo pr\u00f3prio Google, para isso voc\u00ea deve instalar o<a href=\"https:\/\/rockcontent.com\/br\/blog\/google-ads-remarketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"> pixel de remarketing em seu site e no Google ADS<\/a>.<\/p>\n\n\n\n<p>O remarketing pelo Google ADS \u00e9 pago, mas gera um bom retorno.<\/p>\n\n\n\n<p>A outra forma \u00e9 fazer pelo email do usu\u00e1rio caso o mesmo possua uma conta em sua loja virtual ou inseriu o email dele em algum campo antes de realizar a compra, como no checkout, por exemplo.<\/p>\n\n\n\n<p>Por fim, o remarketing \u00e9 uma estrat\u00e9gia que funciona bastante para recuperar os carrinhos abandonados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O abandono de carrinhos no e-commerce \u00e9 normal, seu e-commerce sempre ter\u00e1 uma taxa de abandono de carrinhos.<\/p>\n\n\n\n<p>Por\u00e9m, \u00e9 poss\u00edvel reduzi-la atrav\u00e9s de a\u00e7\u00f5es que voc\u00ea deve tomar em seu site.<\/p>\n\n\n\n<p>Este conte\u00fado abordou as formas mais eficazes para reduzir o abandono de carrinhos em sua loja virtual e aumentar as convers\u00f5es.<\/p>\n\n\n\n<p>Identifique o que sua loja virtual ainda n\u00e3o possui para reduzir os carrinhos abandonados e coloque em pr\u00e1tica, caso j\u00e1 possua, otimize.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reduzir o abandono de carrinhos no e-commerce \u00e9 o ideal para qualquer dono de loja virtual que deseja aumentar as [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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