{"id":2938,"date":"2023-06-14T23:17:27","date_gmt":"2023-06-15T02:17:27","guid":{"rendered":"https:\/\/capsexpress.com.br\/blog\/?p=2938"},"modified":"2024-07-18T15:22:26","modified_gmt":"2024-07-18T18:22:26","slug":"criar-estrategia-email-marketing-eficaz","status":"publish","type":"post","link":"https:\/\/capsexpress.com.br\/blog\/criar-estrategia-email-marketing-eficaz\/","title":{"rendered":"Como criar uma estrat\u00e9gia de email marketing eficaz capaz de vender muito"},"content":{"rendered":"\n<p>Uma estrat\u00e9gia de email marketing eficaz \u00e9 capaz de aumentar bastante as suas vendas atrav\u00e9s do email.<\/p>\n\n\n\n<p>Ao contr\u00e1rio do que muitos pensam, <a href=\"https:\/\/capsexpress.com.br\/blog\/marketing\/isaceugenio\/email-marketing-ainda-funciona\/\" target=\"_blank\" rel=\"noreferrer noopener\">utilizar o email marketing como uma ferramenta para vender mais \u00e9 totalmente poss\u00edvel<\/a>. O email n\u00e3o morreu, longe disso, muitas pessoas abrem os emails todos os dias.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/estrategia-email-marketing-eficaz-1024x683.jpg\" alt=\"imagem de homem vendo o s\u00edmbolo do email no computador\" class=\"wp-image-2939\" style=\"width:690px;height:460px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/estrategia-email-marketing-eficaz-1024x683.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/estrategia-email-marketing-eficaz-300x200.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/estrategia-email-marketing-eficaz-768x512.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/estrategia-email-marketing-eficaz-1536x1024.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/estrategia-email-marketing-eficaz-2048x1365.jpg 2048w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/estrategia-email-marketing-eficaz-360x240.jpg 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>O email \u00e9 um dos principais canais de comunica\u00e7\u00e3o que utilizamos diariamente, principalmente como ferramenta de trabalho onde enviamos emails para clientes e colegas de trabalho.<\/p>\n\n\n\n<p><a href=\"https:\/\/kinsta.com\/pt\/blog\/estatisticas-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Em 2023, 4,03 bilh\u00f5es de pessoas no mundo utilizam o email<\/a> e a previs\u00e3o dos especialistas \u00e9 que este n\u00famero cres\u00e7a at\u00e9 2024.<\/p>\n\n\n\n<p>Isso se deve porque essa ferramenta possui um papel muito importante em nosso cotidiano e, por mais que voc\u00ea n\u00e3o consulte seus emails todos os dias, com certeza verifica sua caixa de entrada regularmente.<\/p>\n\n\n\n<p>Atrav\u00e9s de uma estrat\u00e9gia bem elaborada, \u00e9 poss\u00edvel captar muitos leads e convert\u00ea-los ao m\u00e1ximo poss\u00edvel atrav\u00e9s do email, e isso \u00e9 feito com o email marketing.<\/p>\n\n\n\n<p>Neste conte\u00fado, voc\u00ea vai aprender a criar uma estrat\u00e9gia eficaz de email marketing para aumentar suas vendas.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sum\u00e1rio<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capsexpress.com.br\/blog\/criar-estrategia-email-marketing-eficaz\/#O_que_e_email_marketing\" >O que \u00e9 email marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capsexpress.com.br\/blog\/criar-estrategia-email-marketing-eficaz\/#1_%E2%80%93_Conheca_o_seu_publico_alvo\" >1 &#8211; Conhe\u00e7a o seu p\u00fablico alvo&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capsexpress.com.br\/blog\/criar-estrategia-email-marketing-eficaz\/#2_%E2%80%93_Possua_um_objetivo_claro\" >2 &#8211; Possua um objetivo claro<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capsexpress.com.br\/blog\/criar-estrategia-email-marketing-eficaz\/#3_%E2%80%93_Escolha_uma_plataforma_de_email_marketing_confiavel\" >3 &#8211; Escolha uma plataforma de email marketing confi\u00e1vel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capsexpress.com.br\/blog\/criar-estrategia-email-marketing-eficaz\/#4_%E2%80%93_Construa_uma_lista_de_contatos_de_qualidade\" >4 &#8211; Construa uma lista de contatos de qualidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capsexpress.com.br\/blog\/criar-estrategia-email-marketing-eficaz\/#5_%E2%80%93_Possua_copies_chamativas_em_seus_emails\" >5 &#8211; Possua copies chamativas em seus emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/capsexpress.com.br\/blog\/criar-estrategia-email-marketing-eficaz\/#6_%E2%80%93_Possua_CTA_em_seus_emails\" >6 &#8211; Possua CTA em seus emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/capsexpress.com.br\/blog\/criar-estrategia-email-marketing-eficaz\/#7_%E2%80%93_Mantenha_uma_frequencia_consistente_de_emails\" >7 &#8211; Mantenha uma frequ\u00eancia consistente de emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/capsexpress.com.br\/blog\/criar-estrategia-email-marketing-eficaz\/#8_%E2%80%93_Teste_e_otimize\" >8 &#8211; Teste e otimize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/capsexpress.com.br\/blog\/criar-estrategia-email-marketing-eficaz\/#Conclusao\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_e_email_marketing\"><\/span>O que \u00e9 email marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/o-que-e-email-marketing-1024x1024.jpg\" alt=\"imagem de pessoa saindo do email\" class=\"wp-image-2940\" style=\"width:554px;height:554px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/o-que-e-email-marketing-1024x1024.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/o-que-e-email-marketing-300x300.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/o-que-e-email-marketing-150x150.jpg 150w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/o-que-e-email-marketing-768x768.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/o-que-e-email-marketing-1536x1536.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/o-que-e-email-marketing.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Email marketing \u00e9 uma estrat\u00e9gia visando utilizar o email como uma ferramenta para vender mais atrav\u00e9s do envio de emails para os leads.<\/p>\n\n\n\n<p>Toda comunica\u00e7\u00e3o entre voc\u00ea e o seu lead, principalmente com o objetivo de vendas, est\u00e1 no que chamamos de e-mail marketing.<\/p>\n\n\n\n<p>\u00c9 muito importante que voc\u00ea utilize o e-mail marketing em seu neg\u00f3cio, afinal, uma ferramenta com um poder muito grande de alavancar suas vendas n\u00e3o pode ser deixada de lado.<\/p>\n\n\n\n<p>Aprenda agora a criar uma estrat\u00e9gia de email marketing eficaz capaz de vender muito.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E2%80%93_Conheca_o_seu_publico_alvo\"><\/span>1 &#8211; Conhe\u00e7a o seu p\u00fablico alvo&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"972\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/03\/Como-utilizar-o-e-mail-marketing-para-vender-mais-1024x972.jpg\" alt=\"pessoas apertando a m\u00e3o fazendo neg\u00f3cios com s\u00edmbolo do email ao fundo\" class=\"wp-image-2716\" style=\"width:459px;height:436px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/03\/Como-utilizar-o-e-mail-marketing-para-vender-mais-1024x972.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/03\/Como-utilizar-o-e-mail-marketing-para-vender-mais-300x285.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/03\/Como-utilizar-o-e-mail-marketing-para-vender-mais-768x729.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/03\/Como-utilizar-o-e-mail-marketing-para-vender-mais-1536x1457.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/03\/Como-utilizar-o-e-mail-marketing-para-vender-mais-2048x1943.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u00c9 preciso saber quem compra de voc\u00ea, ou seja, \u00e9 preciso conhecer o seu p\u00fablico alvo para enviar os melhores emails.<\/p>\n\n\n\n<p>O email \u00e9 uma ferramenta de comunica\u00e7\u00e3o, portanto, saber como seu p\u00fablico se comunica \u00e9 fundamental para enviar mensagens que fa\u00e7am com que os leads se identifiquem com elas e tomem a a\u00e7\u00e3o desejada.<\/p>\n\n\n\n<p>O conhecimento do seu p\u00fablico alvo para o sucesso da sua estrat\u00e9gia de email marketing \u00e9 fundamental, portanto, estude bem o seu p\u00fablico e trabalhe nas mensagens dos emails com base nele.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E2%80%93_Possua_um_objetivo_claro\"><\/span>2 &#8211; Possua um objetivo claro<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/objetivo-email-marketing-1024x1024.jpg\" alt=\"escrevendo email\" class=\"wp-image-2941\" style=\"width:501px;height:501px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/objetivo-email-marketing-1024x1024.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/objetivo-email-marketing-300x300.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/objetivo-email-marketing-150x150.jpg 150w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/objetivo-email-marketing-768x768.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/objetivo-email-marketing.jpg 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>O que voc\u00ea quer alcan\u00e7ar com sua campanha de email marketing?&nbsp;<\/p>\n\n\n\n<p>Alguns empreendedores n\u00e3o se atentam a isso e deixam de utilizar o email marketing porque pensam que serve somente para vendas, enquanto gostariam de usar para outros objetivos.&nbsp;<\/p>\n\n\n\n<p>Por\u00e9m, apesar de vender mais ser o foco principal quando falamos de email marketing, \u00e9 poss\u00edvel fidelizar clientes, atrair mais visitantes aos seus conte\u00fados, aumentar o n\u00famero de seguidores nas redes sociais e muito mais.<\/p>\n\n\n\n<p>Portanto, se voc\u00ea deseja, por exemplo, atrair visitantes para seus conte\u00fados em outras plataformas, o objetivo de vender mais n\u00e3o serve, e dessa forma sua estrat\u00e9gia de email marketing deve ser feita pensando em atrair mais visitantes para seus conte\u00fados em outras redes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E2%80%93_Escolha_uma_plataforma_de_email_marketing_confiavel\"><\/span>3 &#8211; Escolha uma plataforma de email marketing confi\u00e1vel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"584\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/plataforma-confiavel-email-1024x584.png\" alt=\"s\u00edmbolo do email \" class=\"wp-image-2942\" style=\"width:604px;height:344px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/plataforma-confiavel-email-1024x584.png 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/plataforma-confiavel-email-300x171.png 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/plataforma-confiavel-email-768x438.png 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/plataforma-confiavel-email.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>A plataforma que voc\u00ea vai utilizar para enviar seus emails e fazer sua estrat\u00e9gia de email marketing alcan\u00e7ar o objetivo dela deve ser confi\u00e1vel e segura.<\/p>\n\n\n\n<p>Fique atento, por exemplo, as plataformas n\u00e3o muito conhecidas e duvidosas, pois podem utilizar sua lista de emails para furtar dados de seus leads, bem como outros malef\u00edcios.<\/p>\n\n\n\n<p>H\u00e1 plataformas gratuitas e confi\u00e1veis que voc\u00ea pode utilizar para trabalhar com email marketing, entretanto, as melhores op\u00e7\u00f5es s\u00e3o as pagas porque \u00e9 poss\u00edvel ter uma lista de e-mails com mais contatos e possuem mais recursos.<\/p>\n\n\n\n<p>Al\u00e9m disso, as plataformas pagas possuem mais seguran\u00e7a para sua lista e, se precisar de ajuda, o suporte tamb\u00e9m tende a ser melhor.<\/p>\n\n\n\n<p>Inclusive, dependendo do plano, \u00e9 poss\u00edvel ter uma lista de e-mails com contatos ilimitados, mas \u00e9 claro que isso depende do tamanho do seu neg\u00f3cio e da sua necessidade.<\/p>\n\n\n\n<p>Portanto, utilize uma plataforma confi\u00e1vel e segura para n\u00e3o ter problemas com seu neg\u00f3cio ao longo do tempo.<\/p>\n\n\n\n<!-- Begin Brevo Form -->\n<!-- START - We recommend to place the below code in head tag of your website html  -->\n<style>\n  @font-face {\n    font-display: block;\n    font-family: Roboto;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/normal\/normal\/7529907e9eaf8ebb5220c5f9850e3811.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/normal\/normal\/25c678feafdc175a70922a116c9be3e7.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 600;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/medium\/normal\/6e9caeeafb1f3491be3e32744bc30440.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/medium\/normal\/71501f0d8d5aa95960f6475d5487d4c2.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 700;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/bold\/normal\/3ef7cf158f310cf752d5ad08cd0e7e60.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/bold\/normal\/ece3a1d82f18b60bcce0211725c476aa.woff) format(\"woff\")\n  }\n\n  #sib-container input:-ms-input-placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container input::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container textarea::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container a {\n    text-decoration: underline;\n    color: #2BB2FC;\n  }\n<\/style>\n<link rel=\"stylesheet\" href=\"https:\/\/sibforms.com\/forms\/end-form\/build\/sib-styles.css\">\n<!--  END - We recommend to place the above code in head tag of your website html -->\n\n<!-- START - We recommend to place the below code where you want the form in your website html  -->\n<div class=\"sib-form\" style=\"text-align: center;\n         background-color: #EFF2F7; 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Construa uma lista de contatos de qualidade<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/lista-email-marketing-1024x1024.jpg\" alt=\"imagem de celular e email com notifica\u00e7\u00e3o\" class=\"wp-image-2943\" style=\"width:563px;height:563px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/lista-email-marketing-1024x1024.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/lista-email-marketing-300x300.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/lista-email-marketing-150x150.jpg 150w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/lista-email-marketing-768x768.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/lista-email-marketing-1536x1536.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/lista-email-marketing.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Captar contatos mais qualificados poss\u00edveis \u00e9 muito importante para o sucesso da sua campanha de e-mail marketing.<\/p>\n\n\n\n<p>Isso quer dizer que voc\u00ea deve captar leads que possuam alta chance de comprar de voc\u00ea quando enviar o e-mail de vendas, e para isso \u00e9 preciso que voc\u00ea conhe\u00e7a o seu p\u00fablico, crie o conte\u00fado com base no seu p\u00fablico e<a href=\"https:\/\/capsexpress.com.br\/blog\/marketing\/isaceugenio\/funil-de-vendas-decubra-o-que-e-e-como-ele-pode-te-ajudar\/\"> conhe\u00e7a seu funil de vendas<\/a> para destinar sua campanha a etapa ideal.<\/p>\n\n\n\n<p>O<a href=\"https:\/\/capsexpress.com.br\/blog\/marketing\/isaceugenio\/como-criar-conteudo-para-cada-etapa-do-funil-de-vendas\/\"> conte\u00fado tamb\u00e9m deve estar alinhado \u00e0 etapa do funil de vendas<\/a> que voc\u00ea est\u00e1 captando os contatos. N\u00e3o adianta entregar um conte\u00fado meio de funil e querer captar leads de fundo de funil, por exemplo.<\/p>\n\n\n\n<p>Por fim, busque captar leads de forma org\u00e2nica e de forma paga, assim voc\u00ea pode captar mais contatos e as chances de converter mais s\u00e3o maiores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_%E2%80%93_Possua_copies_chamativas_em_seus_emails\"><\/span>5 &#8211; Possua copies chamativas em seus emails<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/Copy-chamativa-para-email-1024x1024.jpg\" alt=\"pessoa com l\u00e1pis na m\u00e3o e computador a frente indicando escrita de copy\" class=\"wp-image-2944\" style=\"width:609px;height:609px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/Copy-chamativa-para-email-1024x1024.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/Copy-chamativa-para-email-300x300.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/Copy-chamativa-para-email-150x150.jpg 150w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/Copy-chamativa-para-email-768x768.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/Copy-chamativa-para-email-1536x1536.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/Copy-chamativa-para-email.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As copies s\u00e3o os textos que seus emails possuem, em outras palavras, as copies fazem parte do trabalho de copywriting, a escrita de textos publicit\u00e1rios e persuasivos que chamem a aten\u00e7\u00e3o do leitor com um objetivo dentro da publicidade.<\/p>\n\n\n\n<p>Para os seus email gerarem impacto aos leads e funcionarem, o texto que possuem devem ser chamativos a leitura, caso contr\u00e1rio, o lead vai apenas rolar seu email para baixo e n\u00e3o vai ler, porque n\u00e3o vai ter vontade.<\/p>\n\n\n\n<p>Como exemplo, para o email de vendas, \u00e9 p\u00e9ssimo, pois nem cogitar em acessar a p\u00e1gina do seu produto o lead vai, visto que n\u00e3o realizar\u00e1 a leitura.<\/p>\n\n\n\n<p>Para os emails enviados antes do email de vendas, tamb\u00e9m \u00e9 muito ruim, caso as copies n\u00e3o sejam chamativas, a tend\u00eancia \u00e9 que leads se desinscrevam de sua lista de emails e\/ou nem abram mais os seus emails.<\/p>\n\n\n\n<p>Portanto, \u00e9 muito importante que as copies dos seus emails sejam chamativas, dessa forma voc\u00ea consegue reter os leads em seus emails e faz\u00ea-los consumir o seu conte\u00fado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_%E2%80%93_Possua_CTA_em_seus_emails\"><\/span>6 &#8211; Possua CTA em seus emails<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/call-to-action-email-1024x683.jpg\" alt=\"chamada para a\u00e7\u00e3o para se inscrever\n\" class=\"wp-image-2945\" style=\"width:628px;height:419px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/call-to-action-email-1024x683.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/call-to-action-email-300x200.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/call-to-action-email-768x512.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/call-to-action-email-1536x1024.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/call-to-action-email-2048x1365.jpg 2048w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/call-to-action-email-360x240.jpg 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Representa\u00e7\u00e3o de chamada para a\u00e7\u00e3o para se inscrever (Subscribe, do ingl\u00eas, traduz-se inscreva-se).<\/figcaption><\/figure>\n\n\n\n<p>CTA, \u201cCall to Action\u201d, ou seja, Chamada para A\u00e7\u00e3o, \u00e9 fundamental ser adicionado em todos os seus emails.<\/p>\n\n\n\n<p>Os CTA &#8216;s nada mais s\u00e3o que pedir para o lead realizar algo, como ir at\u00e9 um artigo de blog seu, assistir um v\u00eddeo no YouTube e at\u00e9 mesmo comprar.<\/p>\n\n\n\n<p>S\u00e3o importantes porque seus emails precisam ter um objetivo, mandar email s\u00f3 por mandar \u00e9 um erro muito grande, e \u00e9 atrav\u00e9s dos emails que voc\u00ea vai aquecer os seus leads para comprarem de voc\u00ea.<\/p>\n\n\n\n<p>Se voc\u00ea n\u00e3o envia emails que levam o lead a um conte\u00fado seu, como um v\u00eddeo no YouTube, um artigo de blog, um lembrete para uma live e a chamada para assistir essa live em uma plataforma, ent\u00e3o seus emails n\u00e3o est\u00e3o aquecendo os leads.<\/p>\n\n\n\n<p>Quando seus leads n\u00e3o s\u00e3o aquecidos, se tornam leads frios, ou seja, leads que n\u00e3o v\u00e3o consumir seus conte\u00fados porque voc\u00ea n\u00e3o os envia e, por isso, n\u00e3o v\u00e3o comprar de voc\u00ea, afinal, voc\u00ea s\u00f3 lotou a caixa de email deles sem nada que agrega positivamente a eles.<\/p>\n\n\n\n<p>Dessa forma, possua CTA em seus emails, eles s\u00e3o fundamentais para aquecer os seus leads e mostrar a eles que o que voc\u00ea oferece possui qualidade e vai ajud\u00e1-los.<\/p>\n\n\n\n<p>Para isso, tenha em mente que voc\u00ea precisa ajudar e agregar algo positivo aos seus leads atrav\u00e9s de seus emails.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_%E2%80%93_Mantenha_uma_frequencia_consistente_de_emails\"><\/span>7 &#8211; Mantenha uma frequ\u00eancia consistente de emails<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/email-marketing-constancia.webp\" alt=\"imagem com megafone saindo do email e homem sentado ao lado \" class=\"wp-image-2946\" style=\"width:524px;height:524px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/email-marketing-constancia.webp 600w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/email-marketing-constancia-300x300.webp 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/06\/email-marketing-constancia-150x150.webp 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p>Uma estrat\u00e9gia de email marketing eficaz precisa que os emails sejam enviados com const\u00e2ncia, isto significa que voc\u00ea n\u00e3o pode deixar de enviar emails aos seus leads por muito tempo e depois voltar a envi\u00e1-los.<\/p>\n\n\n\n<p>Mas preste aten\u00e7\u00e3o, n\u00e3o significa que lotar a caixa de entrada dos seus leads com 3 emails por dia \u00e9 o que deve ser feito, muito pelo contr\u00e1rio.<\/p>\n\n\n\n<p>Se voc\u00ea envia 3 emails por semana, mantenha essa const\u00e2ncia de 3 emails por semana, isso \u00e9 fundamental para manter a abertura de email dos seus leads, porque se voc\u00ea deixa de mandar os emails, seus leads acostumam a n\u00e3o os abrir, e quando voc\u00ea mandar, n\u00e3o v\u00e3o abrir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_%E2%80%93_Teste_e_otimize\"><\/span>8 &#8211; Teste e otimize<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Realizar testes e otimizar os seus emails com base nos testes realizados \u00e9 importante para alcan\u00e7ar o sucesso da sua campanha de email marketing.<\/p>\n\n\n\n<p>Testes como melhor dia para mandar email, melhor hor\u00e1rio, quantidade de emails enviados durante a semana e at\u00e9 mesmo tipos de conte\u00fados enviados durante a semana s\u00e3o bastante importantes para uma estrat\u00e9gia de email marketing eficaz.<\/p>\n\n\n\n<p>Com base no resultado dos seus testes, otimize seus emails para alcan\u00e7arem \u00f3timos resultados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O email marketing \u00e9 uma estrat\u00e9gia de marketing que consiste em vender atrav\u00e9s do email.<\/p>\n\n\n\n<p>Para uma estrat\u00e9gia eficaz de email marketing capaz de vender muito, \u00e9 preciso seguir os itens abordados neste artigo.<\/p>\n\n\n\n<p>N\u00e3o enviamos emails por enviar, todo email possui um objetivo e todo email deve ser constru\u00eddo para atingir o objetivo dele e, em seguida, o objetivo final da sua campanha de email marketing, vender mais.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uma estrat\u00e9gia de email marketing eficaz \u00e9 capaz de aumentar bastante as suas vendas atrav\u00e9s do email. Ao contr\u00e1rio do [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como criar uma estrat\u00e9gia de email marketing eficaz capaz de vender muito<\/title>\n<meta name=\"description\" content=\"Uma estrat\u00e9gia de email marketing eficaz \u00e9 capaz de aumentar bastante as suas vendas atrav\u00e9s do email. 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