{"id":274,"date":"2019-09-25T09:50:04","date_gmt":"2019-09-25T12:50:04","guid":{"rendered":"https:\/\/capsexpress.com.br\/blog\/?p=274"},"modified":"2024-10-08T15:25:14","modified_gmt":"2024-10-08T18:25:14","slug":"entenda-por-que-negocios-fracassam","status":"publish","type":"post","link":"https:\/\/capsexpress.com.br\/blog\/entenda-por-que-negocios-fracassam\/","title":{"rendered":"Entenda por que os neg\u00f3cios fracassam para n\u00e3o acontecer com o seu"},"content":{"rendered":"\n<p>Por que os neg\u00f3cios fracassam? \u00c9 a pergunta de muitos que querem se tornar empreendedores. Por isso, trouxemos esse assunto interessante e digno de debate. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"722\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/porque-negocios-fracassam-e1689216758781-1024x722.jpg\" alt=\"Pessoa caindo com setas apontadas para baixo indicando neg\u00f3cios ruins.\" class=\"wp-image-3133\" style=\"width:591px;height:417px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/porque-negocios-fracassam-e1689216758781-1024x722.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/porque-negocios-fracassam-e1689216758781-300x212.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/porque-negocios-fracassam-e1689216758781-768x541.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/porque-negocios-fracassam-e1689216758781-1536x1083.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/porque-negocios-fracassam-e1689216758781.jpg 1790w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>O mercado \u00e9 amplo, <a href=\"https:\/\/lamais.com.br\/noticia\/56213\/aumentou-o-numero-de-empresas-que-fecharam-as-portas-em-2022-no-brasil\" target=\"_blank\" rel=\"noreferrer noopener\">existem in\u00fameras empresas e cada vez mais consumidores nascem<\/a>. A maneira mais correta e eficiente de come\u00e7ar a empreender, \u00e9 saber o motivo pelo qual muitos empresas fecham suas portas, independente do tempo em que foram fundadas. <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sum\u00e1rio<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capsexpress.com.br\/blog\/entenda-por-que-negocios-fracassam\/#Planejamento\" >Planejamento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capsexpress.com.br\/blog\/entenda-por-que-negocios-fracassam\/#Aplicacao_dos_recursos_financeiros\" >Aplica\u00e7\u00e3o dos recursos financeiros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capsexpress.com.br\/blog\/entenda-por-que-negocios-fracassam\/#Atencao_as_tendencias\" >Aten\u00e7\u00e3o \u00e0s tend\u00eancias<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capsexpress.com.br\/blog\/entenda-por-que-negocios-fracassam\/#Montagem_da_equipe\" >Montagem da equipe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capsexpress.com.br\/blog\/entenda-por-que-negocios-fracassam\/#Ouca_o_publico\" >Ou\u00e7a o p\u00fablico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capsexpress.com.br\/blog\/entenda-por-que-negocios-fracassam\/#Marketing_e_divulgacao\" >Marketing e divulga\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/capsexpress.com.br\/blog\/entenda-por-que-negocios-fracassam\/#Conclusao\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Planejamento\"><\/span><strong>Planejamento<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/planejamento-negocios-1024x683.jpg\" alt=\"pessoas realizando planejamento do neg\u00f3cio.\" class=\"wp-image-3127\" style=\"width:610px;height:407px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/planejamento-negocios-1024x683.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/planejamento-negocios-300x200.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/planejamento-negocios-768x512.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/planejamento-negocios-1536x1024.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/planejamento-negocios-2048x1365.jpg 2048w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/planejamento-negocios-360x240.jpg 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Empresas que n\u00e3o possuem um planejamento inicial, tendem a falir. Alguns microempres\u00e1rios geralmente se empolgam ao dar o ponta p\u00e9 inicial no come\u00e7o do seu neg\u00f3cio pr\u00f3prio, por isso que muitos iniciam com um conhecimento raso sobre o que almeja criar. <\/p>\n\n\n\n<p>A raz\u00e3o deve vir antes da emo\u00e7\u00e3o, tenha sabedoria sobre o assunto. Para come\u00e7ar, \u00e9 importante que voc\u00ea fa\u00e7a cursos e leia v\u00e1rios livros para se embasar na \u00e1rea. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aplicacao_dos_recursos_financeiros\"><\/span><strong>Aplica\u00e7\u00e3o dos recursos financeiros<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/recursos-financeiros-1024x683.jpg\" alt=\"Regando plantas de dinheiro simbolizando investimento.\" class=\"wp-image-3128\" style=\"width:676px;height:451px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/recursos-financeiros-1024x683.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/recursos-financeiros-300x200.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/recursos-financeiros-768x512.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/recursos-financeiros-1536x1024.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/recursos-financeiros-2048x1365.jpg 2048w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/recursos-financeiros-360x240.jpg 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Voc\u00ea deve saber aonde ir\u00e1 aplicar o seu dinheiro. Saiba que 29% do casos, \u00e9 um dos grandes erros respons\u00e1vel pelo fracasso das empresas. <\/p>\n\n\n\n<p>A aplica\u00e7\u00e3o deve ser feita com muito crit\u00e9rio e planejamento estrat\u00e9gico. \u00c9 importante que voc\u00ea tamb\u00e9m fa\u00e7a um <a href=\"https:\/\/capsexpress.com.br\/blog\/fazer-planejamento-fluxo-de-caixa\/\" target=\"_blank\" rel=\"noreferrer noopener\">planejamento d<\/a><a href=\"https:\/\/capsexpress.com.br\/blog\/empreendedorismo\/evelyn\/como-fazer-o-planejamento-do-fluxo-de-caixa\/\" target=\"_blank\" rel=\"noreferrer noopener\">e fluxo de caixa<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Atencao_as_tendencias\"><\/span><strong>Aten\u00e7\u00e3o \u00e0s tend\u00eancias<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/tendencias-negocios-1024x683.jpg\" alt=\"Pessoas trabalhando para crescer o neg\u00f3cio - Tend\u00eancia.\" class=\"wp-image-3129\" style=\"width:695px;height:463px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/tendencias-negocios-1024x683.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/tendencias-negocios-300x200.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/tendencias-negocios-768x512.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/tendencias-negocios-1536x1024.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/tendencias-negocios-2048x1365.jpg 2048w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/tendencias-negocios-360x240.jpg 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Um dos motivos pelo qual alguns neg\u00f3cios fracassam se d\u00e1 pela disputa com os seus concorrentes. Por exemplo, algumas empresas surgem com um produto diferenciado ou inovador, o que causa impacto positivo para as pessoas e seja a solu\u00e7\u00e3o das mesmas. <\/p>\n\n\n\n<p>Dessa forma, o mercado aumenta os seguidores, dando oportunidade de empreendedores que possuem estrutura financeira para investir bem mais do que os mais fracos. <\/p>\n\n\n\n<p>Por isso voc\u00ea precisa estar a todo momento observando as tend\u00eancias que surgem e inovando o seus servi\u00e7os\/produtos. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Montagem_da_equipe\"><\/span><strong>Montagem da equipe<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"714\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/equipe-de-trabalho-negocio-e1689214905571-1024x714.jpg\" alt=\"Equipe de trabalho.\" class=\"wp-image-3130\" style=\"width:496px;height:345px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/equipe-de-trabalho-negocio-e1689214905571-1024x714.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/equipe-de-trabalho-negocio-e1689214905571-300x209.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/equipe-de-trabalho-negocio-e1689214905571-768x536.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/equipe-de-trabalho-negocio-e1689214905571-1536x1071.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/equipe-de-trabalho-negocio-e1689214905571.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ao estruturar uma equipe adequada, muitos empreendedores encontram dificuldades. \u00c9 comum que o dono e seus s\u00f3cios fiquem encarregados de todas as tarefas da empresa. Isso pode prejudicas o neg\u00f3cio e ainda causa sobre carga de trabalho. <\/p>\n\n\n\n<p>Ao abrir o seu neg\u00f3cio, inicialmente voc\u00ea deve considerar a contrata\u00e7\u00e3o de funcion\u00e1rios qualificados e que possuam habilidades que se complementem, levando a empresa, futuramente, ao o sucesso.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ouca_o_publico\"><\/span><strong>Ou\u00e7a o p\u00fablico<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/opniao-do-publico-1024x683.jpg\" alt=\"Clientes apresentando o feedback sobre produto\/servi\u00e7o.\" class=\"wp-image-3131\" style=\"width:645px;height:430px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/opniao-do-publico-1024x683.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/opniao-do-publico-300x200.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/opniao-do-publico-768x512.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/opniao-do-publico-1536x1024.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/opniao-do-publico-2048x1365.jpg 2048w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/opniao-do-publico-360x240.jpg 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Escutar a opini\u00e3o construtiva dos seus consumidores a respeito do seu produto \u00e9 um fator muito importante e um dos principais motivos para o fracasso da empresa quando deixado de lado. <\/p>\n\n\n\n<p>Muitos empreendedores visam o seu planejamento como algo que n\u00e3o pode ser modificado ou reestruturado e se apegam aos desejos pr\u00f3prios. \u00c9 necess\u00e1rio saber qual \u00e9 a &#8220;dor&#8221; do consumidor e oferecer solu\u00e7\u00f5es que ele realmente precisa. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_e_divulgacao\"><\/span><strong>Marketing e divulga\u00e7\u00e3o<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/marketing-divulgacao-negocio-1024x1024.jpg\" alt=\"Imagem com megafone saindo de uma postagem representando marketing digital.\" class=\"wp-image-3132\" style=\"width:360px;height:360px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/marketing-divulgacao-negocio-1024x1024.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/marketing-divulgacao-negocio-300x300.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/marketing-divulgacao-negocio-150x150.jpg 150w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/marketing-divulgacao-negocio-768x768.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/marketing-divulgacao-negocio-1536x1536.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/marketing-divulgacao-negocio.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>N\u00e3o dar a devida import\u00e2ncia para a divulga\u00e7\u00e3o e reconhecimento do seu neg\u00f3cio, \u00e9 um dos fatores pela qual ocorre falhas no empreendimento. <\/p>\n\n\n\n<p>De nada adianta todo o esfor\u00e7o, dinheiro e tempo gastos se voc\u00ea n\u00e3o possui nenhuma &#8220;carta na manga&#8221; para atrair os seus clientes e apresentar o seu produto\/servi\u00e7o como algo bom e que ele precisa. <a href=\"https:\/\/capsexpress.com.br\/blog\/porque-o-marketing-digital-e-importante-para-seu-negocio\/\" target=\"_blank\" rel=\"noreferrer noopener\">O marketing digital<\/a> e a divulga\u00e7\u00e3o atrav\u00e9s de redes sociais, contribui para o engajamento do seu neg\u00f3cio. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span><strong>Conclus\u00e3o <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Alguns neg\u00f3cios fracassam porque os empreendedores come\u00e7am errado, na maioria das vezes, por quererem atingir grandes resultados em pouco tempo e ver as coisas funcionando sem planejamento, dessa forma, acabam deixando etapas importantes de lado e os resultados negativos vem.<\/p>\n\n\n\n<p>Para n\u00e3o fracassar em seu empreendimento, siga o que foi abordado neste conte\u00fado, e para receber nossos conte\u00fados em primeira m\u00e3o, inscreva-se em nossa newsletter. <\/p>\n\n\n\n<!-- Begin Brevo Form -->\n<!-- START - We recommend to place the below code in head tag of your website html  -->\n<style>\n  @font-face {\n    font-display: block;\n    font-family: Roboto;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/normal\/normal\/7529907e9eaf8ebb5220c5f9850e3811.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/normal\/normal\/25c678feafdc175a70922a116c9be3e7.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 600;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/medium\/normal\/6e9caeeafb1f3491be3e32744bc30440.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/medium\/normal\/71501f0d8d5aa95960f6475d5487d4c2.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 700;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/bold\/normal\/3ef7cf158f310cf752d5ad08cd0e7e60.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/bold\/normal\/ece3a1d82f18b60bcce0211725c476aa.woff) format(\"woff\")\n  }\n\n  #sib-container input:-ms-input-placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container input::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container textarea::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container a {\n    text-decoration: underline;\n    color: #2BB2FC;\n  }\n<\/style>\n<link rel=\"stylesheet\" href=\"https:\/\/sibforms.com\/forms\/end-form\/build\/sib-styles.css\">\n<!--  END - We recommend to place the above code in head tag of your website html -->\n\n<!-- START - We recommend to place the below code where you want the form in your website html  -->\n<div class=\"sib-form\" style=\"text-align: center;\n         background-color: #EFF2F7; 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Por isso, trouxemos esse assunto [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[43,42,268],"class_list":["post-274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empreendedorismo","tag-dinheiro","tag-empresa","tag-negocios-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entenda por que os neg\u00f3cios fracassam para n\u00e3o acontecer com o seu<\/title>\n<meta name=\"description\" content=\"Por que os neg\u00f3cios fracassam? \u00c9 a pergunta de muitos que querem se tornar empreendedores. 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