{"id":2714,"date":"2023-03-31T08:00:00","date_gmt":"2023-03-31T11:00:00","guid":{"rendered":"https:\/\/capsexpress.com.br\/blog\/?p=2714"},"modified":"2024-07-18T15:25:05","modified_gmt":"2024-07-18T18:25:05","slug":"como-utilizar-o-e-mail-marketing-para-aumentar-as-vendas","status":"publish","type":"post","link":"https:\/\/capsexpress.com.br\/blog\/como-utilizar-o-e-mail-marketing-para-aumentar-as-vendas\/","title":{"rendered":"Como utilizar o e-mail marketing para aumentar as vendas"},"content":{"rendered":"\n<p>Uma ferramenta t\u00e3o poderosa para aumentar as vendas n\u00e3o pode ser deixada de lado. Utilizar o <a href=\"https:\/\/capsexpress.com.br\/blog\/marketing\/isaceugenio\/email-marketing-ainda-funciona\/\" target=\"_blank\" rel=\"noreferrer noopener\">e-mail marketing<\/a> para aumentar as vendas \u00e9 uma das melhores formas de lucrar mais.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/03\/Como-utilizar-o-e-mail-marketing-para-aumentar-as-vendas-1024x1024.jpg\" alt=\"\" class=\"wp-image-2715\" style=\"width:550px;height:550px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/03\/Como-utilizar-o-e-mail-marketing-para-aumentar-as-vendas-1024x1024.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/03\/Como-utilizar-o-e-mail-marketing-para-aumentar-as-vendas-300x300.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/03\/Como-utilizar-o-e-mail-marketing-para-aumentar-as-vendas-150x150.jpg 150w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/03\/Como-utilizar-o-e-mail-marketing-para-aumentar-as-vendas-768x768.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/03\/Como-utilizar-o-e-mail-marketing-para-aumentar-as-vendas-1536x1536.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/03\/Como-utilizar-o-e-mail-marketing-para-aumentar-as-vendas-2048x2048.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Em um<a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks#average-results-by-country\"> estudo realizado pela GetResponse em 2022<\/a>, foi constatado que o Brasil possui:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Taxa de abertura de e-mails de 13,97%;<\/li>\n\n\n\n<li>CTR &#8211; Taxa de cliques de 1,03%;<\/li>\n\n\n\n<li>CTOR &#8211; Taxa de cliques por abertura de 7,36%;<\/li>\n\n\n\n<li>Taxa de sa\u00edda como lead (quando o lead se desinscreve) em seu e-mail de 0,12%.<\/li>\n<\/ul>\n\n\n\n<p>Todos os dias as pessoas checam seus e-mails, enviam e-mails, e trabalham com e-mails.<\/p>\n\n\n\n<p>Agora pense se voc\u00ea possu\u00edsse leads e, atrav\u00e9s do e-mail marketing, vendesse para eles. O qu\u00e3o bom seria, n\u00e3o \u00e9 mesmo? Mas, voc\u00ea sabe vender para seus leads atrav\u00e9s do e-mail marketing?<\/p>\n\n\n\n<p>Fique tranquilo(a), neste artigo iremos te ensinar a utilizar o e-mail marketing para aumentar as vendas do seu neg\u00f3cio.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sum\u00e1rio<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capsexpress.com.br\/blog\/como-utilizar-o-e-mail-marketing-para-aumentar-as-vendas\/#O_que_e_e-mail_marketing\" >O que \u00e9 e-mail marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capsexpress.com.br\/blog\/como-utilizar-o-e-mail-marketing-para-aumentar-as-vendas\/#Como_medir_a_taxa_de_abertura_de_e-mails\" >Como medir a taxa de abertura de e-mails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capsexpress.com.br\/blog\/como-utilizar-o-e-mail-marketing-para-aumentar-as-vendas\/#Como_usar_o_e-mail_marketing_para_aumentar_as_vendas\" >Como usar o e-mail marketing para aumentar as vendas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capsexpress.com.br\/blog\/como-utilizar-o-e-mail-marketing-para-aumentar-as-vendas\/#1_%E2%80%93_Defina_em_sua_estrategia_o_objetivo_de_cada_e-mail\" >1 &#8211; Defina em sua estrat\u00e9gia o objetivo de cada e-mail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capsexpress.com.br\/blog\/como-utilizar-o-e-mail-marketing-para-aumentar-as-vendas\/#2_%E2%80%93_Tenha_uma_chamada_forte_para_incentivar_a_abertura_dos_e-mails\" >2 &#8211; Tenha uma chamada forte para incentivar a abertura dos e-mails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capsexpress.com.br\/blog\/como-utilizar-o-e-mail-marketing-para-aumentar-as-vendas\/#3_%E2%80%93_Utilize_paragrafos_curtos\" >3 &#8211; Utilize par\u00e1grafos curtos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/capsexpress.com.br\/blog\/como-utilizar-o-e-mail-marketing-para-aumentar-as-vendas\/#4_%E2%80%93_Personalize_seus_e-mails_com_imagens\" >4 &#8211; Personalize seus e-mails com imagens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/capsexpress.com.br\/blog\/como-utilizar-o-e-mail-marketing-para-aumentar-as-vendas\/#5_%E2%80%93_Os_e-mails_precisam_ser_responsivos_para_todos_os_dispositivos\" >5 &#8211; Os e-mails precisam ser responsivos para todos os dispositivos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/capsexpress.com.br\/blog\/como-utilizar-o-e-mail-marketing-para-aumentar-as-vendas\/#6_%E2%80%93_Envie_conteudos_de_qualidade\" >6 &#8211; Envie conte\u00fados de qualidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/capsexpress.com.br\/blog\/como-utilizar-o-e-mail-marketing-para-aumentar-as-vendas\/#7_%E2%80%93_Faca_testes_de_horarios_para_saber_o_horario_ideal_que_seu_publico_mais_abre_seus_e-mails\" >7 &#8211; Fa\u00e7a testes de hor\u00e1rios para saber o hor\u00e1rio ideal que seu p\u00fablico mais abre seus e-mails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/capsexpress.com.br\/blog\/como-utilizar-o-e-mail-marketing-para-aumentar-as-vendas\/#8_%E2%80%93_Faca_CTAs_chamativos\" >8 &#8211; Fa\u00e7a CTA\u2019s chamativos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/capsexpress.com.br\/blog\/como-utilizar-o-e-mail-marketing-para-aumentar-as-vendas\/#Conclusao\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_e_e-mail_marketing\"><\/span>O que \u00e9 e-mail marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tudo o que for comunicado entre uma empresa e seus leads\/clientes com o objetivo de informar, divulgar e vender, \u00e9 e-mail marketing.<\/p>\n\n\n\n<p>Sabe quando abrimos e-mails nos quais nos inscrevemos e recebemos conte\u00fados at\u00e9 que, por fim, uma oferta de um produto?<\/p>\n\n\n\n<p>Isso \u00e9 e-mail marketing.<\/p>\n\n\n\n<p>Ou seja, atrair leads, manter uma comunica\u00e7\u00e3o direta e conex\u00e3o atrav\u00e9s do e-mail para, por fim, vender.<\/p>\n\n\n\n<p>Para fazer isso \u00e9 preciso seguir alguns crit\u00e9rios com o objetivo de aproveitar ao m\u00e1ximo os leads de nosso neg\u00f3cio, e s\u00e3o estes crit\u00e9rios que voc\u00ea vai aprender neste artigo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_medir_a_taxa_de_abertura_de_e-mails\"><\/span>Como medir a taxa de abertura de e-mails<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A taxa de abertura de e-mails \u00e9 o resultado da divis\u00e3o do n\u00famero de pessoas que abriram o e-mail enviado pelo n\u00famero de pessoas que receberam o e-mail.<\/p>\n\n\n\n<p>Xpa : Xpr = N x 100<\/p>\n\n\n\n<p>Xpa &#8211; N\u00famero de pessoas que abriram o e-mail;<\/p>\n\n\n\n<p>Xop &#8211; N\u00famero de pessoas que receberam o e-mail;<\/p>\n\n\n\n<p>N &#8211; Resultado da divis\u00e3o;<\/p>\n\n\n\n<p>x 100 &#8211; multiplique por 100 para obter a porcentagem.<\/p>\n\n\n\n<p>\u00c9 muito importante acompanhar a taxa de abertura de suas campanhas de e-mail.<\/p>\n\n\n\n<p>Ao saber a taxa de abertura dos e-mails enviados, \u00e9 poss\u00edvel identificar se a campanha est\u00e1 performando bem e tomar as devidas a\u00e7\u00f5es.<\/p>\n\n\n\n<p>Taxas de abertura de e-mail marketing ideais<\/p>\n\n\n\n<p>\u00c9 preciso ter uma refer\u00eancia de n\u00fameros para saber se a campanha de e-mail marketing est\u00e1 boa ou n\u00e3o, e s\u00e3o essas refer\u00eancias que voc\u00ea vai conferir agora.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00d3timo &#8211; acima de 20%;<\/li>\n\n\n\n<li>Bom &#8211; entre 10% e 20%;<\/li>\n\n\n\n<li>Normal &#8211; entre 6 e 10% (\u00e9 preciso melhorar para converter mais);<\/li>\n\n\n\n<li>Ruim &#8211; Abaixo de 6% (se continuar assim, a campanha n\u00e3o ter\u00e1 resultados satisfat\u00f3rios, \u00e9 necess\u00e1rio melhorar para atingir os resultados).<\/li>\n<\/ul>\n\n\n\n<p>Procure manter sempre a taxa de abertura de seus e-mails entre 10% e 20%, assim sua campanha ter\u00e1 melhores resultados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_usar_o_e-mail_marketing_para_aumentar_as_vendas\"><\/span>Como usar o e-mail marketing para aumentar as vendas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E2%80%93_Defina_em_sua_estrategia_o_objetivo_de_cada_e-mail\"><\/span>1 &#8211; Defina em sua estrat\u00e9gia o objetivo de cada e-mail<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>N\u00e3o enviamos e-mails por enviar, todo e-mail tem um objetivo.<\/p>\n\n\n\n<p>Em sua estrat\u00e9gia de e-mail marketing, \u00e9 preciso definir o objetivo de cada e-mail, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Informar;<\/li>\n\n\n\n<li>Entreter;<\/li>\n\n\n\n<li>Entregar alguma<a href=\"https:\/\/capsexpress.com.br\/blog\/marketing\/isaceugenio\/o-que-e-isca-digital\/\"> isca digital<\/a>;<\/li>\n\n\n\n<li>Vender um produto.<\/li>\n<\/ul>\n\n\n\n<p>Para a sua campanha de e-mail marketing possuir sucesso, \u00e9 necess\u00e1rio que cada e-mail cumpra seu papel, e com o objetivo final de vender, o conte\u00fado dos e-mails precisa ser bem definido.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E2%80%93_Tenha_uma_chamada_forte_para_incentivar_a_abertura_dos_e-mails\"><\/span>2 &#8211; Tenha uma chamada forte para incentivar a abertura dos e-mails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ao enviar os e-mails, o que o lead precisa fazer primeiro \u00e9 abri-los.<\/p>\n\n\n\n<p>Para incentivar os leads a abrirem os e-mails, \u00e9 necess\u00e1ria uma chamada forte para, quando houver o primeiro contato entre o lead e o e-mail, o lead o abrir.<\/p>\n\n\n\n<p>A maioria dos e-mails s\u00e3o abertos nos celulares, e quando a notifica\u00e7\u00e3o de e-mail chega ou quando o lead abre sua caixa de entrada, a chamada deve ser forte.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/03\/e-mail-marketing-e-aumentar-as-vendas-1024x683.jpg\" alt=\"e-mail marketing e aumentar as vendas\" class=\"wp-image-2717\" style=\"width:588px;height:392px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/03\/e-mail-marketing-e-aumentar-as-vendas-1024x683.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/03\/e-mail-marketing-e-aumentar-as-vendas-300x200.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/03\/e-mail-marketing-e-aumentar-as-vendas-768x512.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/03\/e-mail-marketing-e-aumentar-as-vendas-1536x1024.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/03\/e-mail-marketing-e-aumentar-as-vendas-2048x1366.jpg 2048w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/03\/e-mail-marketing-e-aumentar-as-vendas-360x240.jpg 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Para exemplificar, suponhamos que seu e-mail \u00e9 para ensinar o lead a aumentar as vendas do neg\u00f3cio dele, logo, inform\u00e1-lo.<\/p>\n\n\n\n<p>Ao inv\u00e9s de utilizar como chamada \u201caumente as vendas do seu neg\u00f3cio\u201d, utilize \u201caplique essa estrat\u00e9gia comprovada e eficaz para aumentar as vendas do seu neg\u00f3cio\u201d.<\/p>\n\n\n\n<p>Repare que a segunda chamada \u00e9 mais forte que a primeira, desperta mais interesse e gera mais curiosidade de saber o que \u00e9.<\/p>\n\n\n\n<p>Inclusive, a chamada principal \u00e9 um dos fatores que interferem na taxa de abertura de e-mails.<\/p>\n\n\n\n<p>Se a primeira chamada n\u00e3o for bem trabalhada, a taxa de abertura ser\u00e1 ruim, por outro lado, se a primeira chamada for bem trabalhada, gera-se mais curiosidade e interesse em seus leads, aumentando a taxa de abertura. Outro fator muito importante \u00e9 o conte\u00fado dos e-mails, mas isso voc\u00ea ver\u00e1 logo.<\/p>\n\n\n\n<!-- Begin Brevo Form -->\n<!-- START - We recommend to place the below code in head tag of your website html  -->\n<style>\n  @font-face {\n    font-display: block;\n    font-family: Roboto;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/normal\/normal\/7529907e9eaf8ebb5220c5f9850e3811.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/normal\/normal\/25c678feafdc175a70922a116c9be3e7.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 600;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/medium\/normal\/6e9caeeafb1f3491be3e32744bc30440.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/medium\/normal\/71501f0d8d5aa95960f6475d5487d4c2.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 700;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/bold\/normal\/3ef7cf158f310cf752d5ad08cd0e7e60.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/bold\/normal\/ece3a1d82f18b60bcce0211725c476aa.woff) format(\"woff\")\n  }\n\n  #sib-container input:-ms-input-placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container input::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container textarea::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container a {\n    text-decoration: underline;\n    color: #2BB2FC;\n  }\n<\/style>\n<link rel=\"stylesheet\" href=\"https:\/\/sibforms.com\/forms\/end-form\/build\/sib-styles.css\">\n<!--  END - We recommend to place the above code in head tag of your website html -->\n\n<!-- START - We recommend to place the below code where you want the form in your website html  -->\n<div class=\"sib-form\" style=\"text-align: center;\n         background-color: #EFF2F7; 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Utilize par\u00e1grafos curtos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A legibilidade \u00e9 extremamente importante para seus leads consumirem os conte\u00fados dos e-mails e tomarem a a\u00e7\u00e3o final.<\/p>\n\n\n\n<p>Sem uma boa leitura, a tend\u00eancia \u00e9 sair do e-mail por parecer longo e bagun\u00e7ado de se ler.<\/p>\n\n\n\n<p>Ao escrever par\u00e1grafos curtos, a legibilidade melhora e a reten\u00e7\u00e3o do lead em seu e-mail aumenta.<\/p>\n\n\n\n<p>A reten\u00e7\u00e3o do lead aumenta porque muitos deles v\u00e3o fazer apenas uma leitura superficial, e se os par\u00e1grafos do seu e-mail estiverem longos, estes leads n\u00e3o v\u00e3o dar aten\u00e7\u00e3o e v\u00e3o sair rapidamente do e-mail.<\/p>\n\n\n\n<p>Atente-se que par\u00e1grafos curtos n\u00e3o significam um e-mail pobre em conte\u00fado, e sim um e-mail com melhor legibilidade.<\/p>\n\n\n\n<p>O que ser\u00e1 feito \u00e9 dividir o conte\u00fado escrito do e-mail em par\u00e1grafos menores para n\u00e3o cansar as vistas e desestimular a leitura.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_%E2%80%93_Personalize_seus_e-mails_com_imagens\"><\/span>4 &#8211; Personalize seus e-mails com imagens<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Utilizar imagens na estrutura do e-mail desperta aten\u00e7\u00e3o no leitor.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"972\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/03\/Como-utilizar-o-e-mail-marketing-para-vender-mais-1024x972.jpg\" alt=\"Como utilizar o e-mail marketing para vender mais\" class=\"wp-image-2716\" style=\"width:443px;height:420px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/03\/Como-utilizar-o-e-mail-marketing-para-vender-mais-1024x972.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/03\/Como-utilizar-o-e-mail-marketing-para-vender-mais-300x285.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/03\/Como-utilizar-o-e-mail-marketing-para-vender-mais-768x729.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/03\/Como-utilizar-o-e-mail-marketing-para-vender-mais-1536x1457.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2023\/03\/Como-utilizar-o-e-mail-marketing-para-vender-mais-2048x1943.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Isso acontece porque a imagem \u00e9 um elemento visual que desperta aten\u00e7\u00e3o, e a aten\u00e7\u00e3o \u00e9 essencial para reter o lead em seu e-mail.<\/p>\n\n\n\n<p>Como o lead j\u00e1 se encontra no e-mail, a tend\u00eancia \u00e9 que fique e fa\u00e7a a leitura, com isso, as chances de chegar ao final do e-mail e realizar o CTA (call to action &#8211; chamada para a\u00e7\u00e3o) s\u00e3o maiores.<\/p>\n\n\n\n<p>Portanto, as imagens s\u00e3o elementos que tiram o seu e-mail da \u201cpobreza de s\u00f3 conter palavras\u201d e desperta a aten\u00e7\u00e3o no lead.<\/p>\n\n\n\n<p>E muita aten\u00e7\u00e3o, n\u00e3o \u00e9 para encher seus e-mails de imagens, isso acaba com o desejo de leitura.<\/p>\n\n\n\n<p>A quantidade de imagens varia conforme o tamanho do seu e-mail, entretanto, caso fique em d\u00favida, n\u00e3o utilize mais que tr\u00eas imagens.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_%E2%80%93_Os_e-mails_precisam_ser_responsivos_para_todos_os_dispositivos\"><\/span>5 &#8211; Os e-mails precisam ser responsivos para todos os dispositivos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A maioria dos leads abre os e-mails no celular, entretanto, h\u00e1 aqueles que abrem no computador e at\u00e9 mesmo no tablet, e voc\u00ea precisa levar isso em considera\u00e7\u00e3o.<\/p>\n\n\n\n<p>A responsividade dos e-mails \u00e9 de extrema import\u00e2ncia, pois se seu e-mail \u00e9 responsivo apenas para celular, os leads que ir\u00e3o ver no computador ou tablet n\u00e3o conseguir\u00e3o realizar a leitura.<\/p>\n\n\n\n<p>A aus\u00eancia de responsividade para diversos dispositivos compromete negativamente na legibilidade e, em consequ\u00eancia, nos resultados das suas vendas por e-mail marketing.<\/p>\n\n\n\n<p>Por isso trabalhe na responsividade dos e-mails, eles precisam ser compat\u00edveis com os diversos dispositivos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_%E2%80%93_Envie_conteudos_de_qualidade\"><\/span>6 &#8211; Envie conte\u00fados de qualidade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Se o conte\u00fado dos seus e-mails n\u00e3o agrega nada para seus leads, os mesmos n\u00e3o v\u00e3o consumir mais seus e-mails.<\/p>\n\n\n\n<p>Com o objetivo de utilizar o e-mail marketing para aumentar as vendas, entregar conte\u00fado de qualidade nos e-mails \u00e9 fundamental para aquecer o lead, gerar reciprocidade e vender.<\/p>\n\n\n\n<p>O conte\u00fado \u00e9 um dos pilares importantes para um neg\u00f3cio online, e o e-mail marketing n\u00e3o escapa disso.<\/p>\n\n\n\n<p>Quando o conte\u00fado \u00e9 \u00f3timo, as pessoas tendem a sempre consumir o que enviamos, e ao final, a taxa de convers\u00e3o de leads em clientes aumenta.<\/p>\n\n\n\n<p>Portanto, sempre que enviar algum conte\u00fado por e-mail, envie um conte\u00fado de qualidade, seja um conte\u00fado exclusivo para e-mail, um artigo de blog rec\u00e9m-publicado, um v\u00eddeo em seu canal no YouTube, uma postagem no Instagram e, resumindo, todo conte\u00fado enviado por e-mail deve ser excelente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_%E2%80%93_Faca_testes_de_horarios_para_saber_o_horario_ideal_que_seu_publico_mais_abre_seus_e-mails\"><\/span>7 &#8211; Fa\u00e7a testes de hor\u00e1rios para saber o hor\u00e1rio ideal que seu p\u00fablico mais abre seus e-mails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Os testes de hor\u00e1rios n\u00e3o podem ser deixados de lado, eles te mostram o hor\u00e1rio em que seus e-mails mais tiveram aberturas.<\/p>\n\n\n\n<p>Comece realizando seu teste pela manh\u00e3, depois a tarde e, em seguida, a noite.<\/p>\n\n\n\n<p>Fa\u00e7a cada per\u00edodo do dia por uma semana, assim voc\u00ea ter\u00e1 mais dados de quando seus leads mais abriram seus e-mails e poder\u00e1 realizar o envio dos pr\u00f3ximos com base nisso.<\/p>\n\n\n\n<p>Portanto, n\u00e3o deixe de realizar o teste de hor\u00e1rio. Saber a hora certa para enviar o e-mail \u00e9 saber a hora certa que seus leads convertem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_%E2%80%93_Faca_CTAs_chamativos\"><\/span>8 &#8211; Fa\u00e7a CTA\u2019s chamativos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>CTA vem do ingl\u00eas que significa \u201ccall to action\u201d, a tradu\u00e7\u00e3o em portugu\u00e9s \u00e9 \u201cchamada para a\u00e7\u00e3o\u201d.<\/p>\n\n\n\n<p>A chamada para a\u00e7\u00e3o pode ser clicar em um link para assistir um v\u00eddeo, ver uma postagem no Instagram, ler um artigo de seu blog e, o seu objetivo final, realizar a compra.<\/p>\n\n\n\n<p>Para qualquer CTA, \u00e9 preciso que o mesmo seja chamativo e instigue o lead a realizar a a\u00e7\u00e3o desejada.<\/p>\n\n\n\n<p>Ent\u00e3o, por exemplo, ao realizar uma chamada para a compra do seu produto, ao inv\u00e9s de utilizar \u201cclique para comprar\u201d, trabalhe no CTA e utilize, por exemplo, \u201cquero adquirir agora o (nome do seu produto)\u201d.<\/p>\n\n\n\n<p>Caso esteja com uma condi\u00e7\u00e3o especial, como um desconto de 20%, por exemplo, \u00e9 poss\u00edvel utilizar um CTA como \u201cadquirir agora o (nome do produto) com 20% de desconto\u201d.<\/p>\n\n\n\n<p>O CTA \u00e9 o que est\u00e1 entre o lead e o objetivo do e-mail, se n\u00e3o for bem trabalhado, voc\u00ea n\u00e3o alcan\u00e7a o objetivo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Este artigo te ensinou a utilizar o e-mail marketing para aumentar as vendas atrav\u00e9s de 8 a\u00e7\u00f5es que precisam ser tomadas.<\/p>\n\n\n\n<p>O e-mail \u00e9 uma ferramenta muito utilizada e com alto poder de vendas, deixar o e-mail de lado \u00e9 o mesmo que jogar fora parte de seu faturamento, afinal, atrav\u00e9s do e-mail marketing \u00e9 poss\u00edvel vender muito.<\/p>\n\n\n\n<p>Portanto, n\u00e3o deixe de utilizar o e-mail marketing para vender mais.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uma ferramenta t\u00e3o poderosa para aumentar as vendas n\u00e3o pode ser deixada de lado. 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