{"id":2215,"date":"2022-10-21T09:00:00","date_gmt":"2022-10-21T12:00:00","guid":{"rendered":"https:\/\/capsexpress.com.br\/blog\/?p=2215"},"modified":"2024-08-19T14:36:01","modified_gmt":"2024-08-19T17:36:01","slug":"email-marketing-ainda-funciona","status":"publish","type":"post","link":"https:\/\/capsexpress.com.br\/blog\/email-marketing-ainda-funciona\/","title":{"rendered":"Email marketing ainda funciona? Veja agora se ainda compensa utilizar email marketing"},"content":{"rendered":"\n<p>Para os empreendedores que possuem um neg\u00f3cio presente na internet, seja para vender produtos f\u00edsicos e\/ou digitais, o email marketing \u00e9 uma estrat\u00e9gia muito utilizada, podendo trazer \u00f3timos resultados. Entretanto, ser\u00e1 que atualmente o email marketing ainda funciona?<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"615\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2022\/10\/email-marketing-ainda-funciona-1024x615.jpg\" alt=\"email marketing ainda funciona\" class=\"wp-image-2216\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2022\/10\/email-marketing-ainda-funciona-1024x615.jpg 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2022\/10\/email-marketing-ainda-funciona-300x180.jpg 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2022\/10\/email-marketing-ainda-funciona-768x461.jpg 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2022\/10\/email-marketing-ainda-funciona-1536x922.jpg 1536w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2022\/10\/email-marketing-ainda-funciona-2048x1229.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sum\u00e1rio<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capsexpress.com.br\/blog\/email-marketing-ainda-funciona\/#O_que_e_email_marketing\" >O que \u00e9 email marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capsexpress.com.br\/blog\/email-marketing-ainda-funciona\/#Mas%E2%80%A6_O_por_que_da_duvida_%E2%80%9Cemail_marketing_ainda_funciona%E2%80%9D\" >Mas\u2026 O por que da d\u00favida \u201cemail marketing ainda funciona\u201d?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capsexpress.com.br\/blog\/email-marketing-ainda-funciona\/#Por_que_pensamos_que_email_marketing_nao_funciona\" >Por que pensamos que email marketing n\u00e3o funciona?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capsexpress.com.br\/blog\/email-marketing-ainda-funciona\/#Entao_quer_dizer_que_email_marketing_ainda_funciona\" >Ent\u00e3o quer dizer que email marketing ainda funciona?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capsexpress.com.br\/blog\/email-marketing-ainda-funciona\/#Beneficios_do_email_marketing\" >Benef\u00edcios do email marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capsexpress.com.br\/blog\/email-marketing-ainda-funciona\/#Captacao_de_leads\" >Capta\u00e7\u00e3o de leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/capsexpress.com.br\/blog\/email-marketing-ainda-funciona\/#Relacionamento_com_o_seu_publico\" >Relacionamento com o seu p\u00fablico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/capsexpress.com.br\/blog\/email-marketing-ainda-funciona\/#Aumento_de_vendas\" >Aumento de vendas&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/capsexpress.com.br\/blog\/email-marketing-ainda-funciona\/#Aumentar_o_reconhecimento_da_sua_marca\" >Aumentar o reconhecimento da sua marca<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/capsexpress.com.br\/blog\/email-marketing-ainda-funciona\/#Conclusao\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_e_email_marketing\"><\/span>O que \u00e9 email marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Email marketing \u00e9 uma estrat\u00e9gia utilizada no marketing digital para divulgar os produtos atrav\u00e9s do email.<\/p>\n\n\n\n<p>Isso \u00e9 feito atrav\u00e9s da atra\u00e7\u00e3o de leads para o campo onde \u00e9 colocado o email com uma oferta, e essa oferta, na grande maioria das vezes \u00e9 uma isca digital (e aqui recomendamos a leitura do nosso artigo \u201c<a href=\"https:\/\/capsexpress.com.br\/blog\/marketing\/isaceugenio\/o-que-e-isca-digital\/\">O que \u00e9 isca digital? Veja os tipos mais simples e eficazes que voc\u00ea pode fazer<\/a>\u201d), recebimento do primeiro email (e \u00e9 neste email que o lead recebe a isca digital, e por fim, o lead recebe outros emails a fim de aquec\u00ea-lo para, no final, quando voc\u00ea divulgar seu produto atrav\u00e9s do email, o lead comprar seu produto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mas%E2%80%A6_O_por_que_da_duvida_%E2%80%9Cemail_marketing_ainda_funciona%E2%80%9D\"><\/span>Mas\u2026 O por que da d\u00favida \u201cemail marketing ainda funciona\u201d?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Essa d\u00favida, saber se o email marketing realmente funciona, \u00e9 uma pergunta que est\u00e1 na cabe\u00e7a de muitos empreendedores iniciantes, e muitos desses empreendedores ainda est\u00e3o estruturando o neg\u00f3cio no papel para p\u00f4r em pr\u00e1tica. E, se voc\u00ea possui um neg\u00f3cio online<\/p>\n\n\n\n<p>Quando o neg\u00f3cio est\u00e1 sendo estruturado, pensamos estrategicamente em tudo o que ir\u00e1 compor a estrutura do neg\u00f3cio, isso pois, quanto mais coisas agregadas, mais alto o valor do capital inicial.&nbsp;<\/p>\n\n\n\n<p>\u00c9 de se esperar que uma boa estrat\u00e9gia de email marketing gera custos, uma vez que \u00e9 necess\u00e1rio uma boa plataforma para captar e mandar os emails.<\/p>\n\n\n\n<p>Quando falamos em email marketing, o que para voc\u00ea, empreendedor vem \u00e0 sua cabe\u00e7a (responda para si mesmo essa pergunta antes de continuar a leitura)?&nbsp;<\/p>\n\n\n\n<p>Seria a caixa de spam lotada de emails? Emails de promo\u00e7\u00f5es que nem lembramos que nos inscrevemos? Alguns emails autom\u00e1ticos mal escritos apenas querendo vender algo?<\/p>\n\n\n\n<p>Se sua resposta foi alguma(s) das alternativa(s) acima, n\u00e3o passou pela sua cabe\u00e7a que, talvez, o email marketing \u00e9 uma boa estrat\u00e9gia para se relacionar com o seu p\u00fablico agregando valor para ele e, assim, fechar mais vendas do seu produto?<\/p>\n\n\n\n<p>Ent\u00e3o quer dizer que o email marketing realmente funciona e podemos parar o artigo por aqui? Sim e n\u00e3o, respectivamente.<\/p>\n\n\n\n<p>Sim, o email marketing ainda funciona, e vamos te apresentar alguns dados para voc\u00ea conferir que essa estrat\u00e9gia de marketing digital n\u00e3o morreu, entretanto, continue lendo este artigo para sanar todas as sua d\u00favidas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Por_que_pensamos_que_email_marketing_nao_funciona\"><\/span>Por que pensamos que email marketing n\u00e3o funciona?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Este pensamento, ou esta cren\u00e7a, muitas das vezes vem da nossa experi\u00eancia com o email marketing. Isso pois n\u00e3o abrimos muitos dos emails que recebemos, alguns v\u00e3o at\u00e9 para a caixa de spam e nem ficamos sabendo.<\/p>\n\n\n\n<p>Contudo, quando o assunto \u00e9 de nosso real interesse, acabamos por abrir os emails que recebemos, o real problema aqui \u00e9 pensar que portamos a voz do marketing digital e, se n\u00f3s n\u00e3o abrirmos os emails que recebemos, podemos falar por todas as pessoas, tanto empreendedores como mais ainda compradores de produtos na internet, sejam estes produtos f\u00edsicos ou digitais.<\/p>\n\n\n\n<p>Voc\u00ea pode at\u00e9 n\u00e3o abrir os email que recebe, mas muitas pessoas abrem e vamos ver isso mais a frente neste artigo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Entao_quer_dizer_que_email_marketing_ainda_funciona\"><\/span>Ent\u00e3o quer dizer que email marketing ainda funciona?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sim, a estrat\u00e9gia de email marketing ainda funciona, vai continuar funcionando. Para te mostrar isto, vamos aos dados:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/rockcontent.com\/br\/blog\/tudo-sobre-email-marketing\/\">Existem 4 bilh\u00f5es de usu\u00e1rios e email no mundo, e este n\u00famero deve crescer at\u00e9 4,5 bilh\u00f5es at\u00e9 2024<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>92% dos usu\u00e1rios da internet possuem, no m\u00ednimo, uma (1) conta de email;<\/li>\n\n\n\n<li>72% destes 92 checam a caixa de entrada de emails todos os dias, alguns 6 ou mais vezes;<\/li>\n\n\n\n<li>82% de quem compra na internet abrem emails de empresas;<\/li>\n\n\n\n<li>44% das pessoas que recebem emails promocionais compram o produto atrav\u00e9s deste email.<\/li>\n<\/ul>\n\n\n\n<p>Atrav\u00e9s destes dados enxutos, podemos concluir que email marketing funciona, e funciona muito bem.<\/p>\n\n\n\n<p>Se voc\u00ea est\u00e1 come\u00e7ando o seu neg\u00f3cio agora, inclua o email marketing nas estrat\u00e9gias para ele, e se voc\u00ea j\u00e1 possui um neg\u00f3cio presente na internet e n\u00e3o utiliza email marketing, est\u00e1 a\u00ed um \u00f3timo investimento.<\/p>\n\n\n\n<p>O que torna a estrat\u00e9gia de email marketing um pouco duvidosa para muitos \u00e9 que, a maior dificuldade n\u00e3o \u00e9 enviar emails,e sim deixar os leitores com vontade de receber os emails, realizarem as a\u00e7\u00f5es que voc\u00ea deseja (seja receber.<\/p>\n\n\n\n<!-- Begin Brevo Form -->\n<!-- START - We recommend to place the below code in head tag of your website html  -->\n<style>\n  @font-face {\n    font-display: block;\n    font-family: Roboto;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/normal\/normal\/7529907e9eaf8ebb5220c5f9850e3811.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/normal\/normal\/25c678feafdc175a70922a116c9be3e7.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 600;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/medium\/normal\/6e9caeeafb1f3491be3e32744bc30440.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/medium\/normal\/71501f0d8d5aa95960f6475d5487d4c2.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 700;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/bold\/normal\/3ef7cf158f310cf752d5ad08cd0e7e60.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/bold\/normal\/ece3a1d82f18b60bcce0211725c476aa.woff) format(\"woff\")\n  }\n\n  #sib-container input:-ms-input-placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container input::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container textarea::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container a {\n    text-decoration: underline;\n    color: #2BB2FC;\n  }\n<\/style>\n<link rel=\"stylesheet\" href=\"https:\/\/sibforms.com\/forms\/end-form\/build\/sib-styles.css\">\n<!--  END - We recommend to place the above code in head tag of your website html -->\n\n<!-- START - We recommend to place the below code where you want the form in your website html  -->\n<div class=\"sib-form\" style=\"text-align: center;\n         background-color: #EFF2F7;                                 \">\n  <div id=\"sib-form-container\" class=\"sib-form-container\">\n    <div id=\"error-message\" class=\"sib-form-message-panel\" style=\"font-size:16px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#661d1d; background-color:#ffeded; border-radius:3px; border-color:#ff4949;max-width:540px;\">\n      <div class=\"sib-form-message-panel_text sib-form-message-panel_text--center\">\n        <svg viewBox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\n          <path d=\"M256 40c118.621 0 216 96.075 216 216 0 119.291-96.61 216-216 216-119.244 0-216-96.562-216-216 0-119.203 96.602-216 216-216m0-32C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm-11.49 120h22.979c6.823 0 12.274 5.682 11.99 12.5l-7 168c-.268 6.428-5.556 11.5-11.99 11.5h-8.979c-6.433 0-11.722-5.073-11.99-11.5l-7-168c-.283-6.818 5.167-12.5 11.99-12.5zM256 340c-15.464 0-28 12.536-28 28s12.536 28 28 28 28-12.536 28-28-12.536-28-28-28z\" \/>\n        <\/svg>\n        <span class=\"sib-form-message-panel__inner-text\">\n                          Sua inscri\u00e7\u00e3o n\u00e3o pode ser salva, tente novamente.\n                      <\/span>\n      <\/div>\n    <\/div>\n    <div><\/div>\n    <div id=\"success-message\" class=\"sib-form-message-panel\" style=\"font-size:16px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#085229; background-color:#e7faf0; border-radius:3px; border-color:#13ce66;max-width:540px;\">\n      <div class=\"sib-form-message-panel_text sib-form-message-panel_text--center\">\n        <svg viewBox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\n          <path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 464c-118.664 0-216-96.055-216-216 0-118.663 96.055-216 216-216 118.664 0 216 96.055 216 216 0 118.663-96.055 216-216 216zm141.63-274.961L217.15 376.071c-4.705 4.667-12.303 4.637-16.97-.068l-85.878-86.572c-4.667-4.705-4.637-12.303.068-16.97l8.52-8.451c4.705-4.667 12.303-4.637 16.97.068l68.976 69.533 163.441-162.13c4.705-4.667 12.303-4.637 16.97.068l8.451 8.52c4.668 4.705 4.637 12.303-.068 16.97z\" \/>\n        <\/svg>\n        <span class=\"sib-form-message-panel__inner-text\">\n                          Sua inscri\u00e7\u00e3o foi bem sucedida\n                      <\/span>\n      <\/div>\n    <\/div>\n    <div><\/div>\n    <div id=\"sib-container\" class=\"sib-container--large sib-container--vertical\" style=\"text-align:center; background-color:rgba(255,255,255,1); max-width:540px; border-radius:3px; border-width:1px; border-color:#C0CCD9; border-style:solid; direction:ltr\">\n      <form id=\"sib-form\" method=\"POST\" action=\"https:\/\/d318d39f.sibforms.com\/serve\/MUIFALcZk8yYPb4eSvMNvzFxII6E6fEMYvA5zsMpLuCYYQ10SWM0RfMWhQYxzczgkOvNQgYLcOV6leoFlvA5iy5RGXpBB3Fc-EENHcGHGZjubEMKIsItVXPjjtkdkl4AW5pb1S7CCg1hybEDDsdm-AsUBeleygkl2i0cqxdszrRIe_MeWDNffQR7u8DmiecNXRKK_3bqy9BylR93\" data-type=\"subscription\">\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:32px; text-align:left; font-weight:700; font-family:&quot;Helvetica&quot;, sans-serif; color:#3C4858; background-color:transparent; text-align:left\">\n            <p>Newsletter<\/p>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"font-size:16px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#3C4858; background-color:transparent; text-align:left\">\n            <div class=\"sib-text-form-block\">\n              <p>Inscreva-se e fique por dentro do que acontece no CapsBlog<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-input sib-form-block\">\n            <div class=\"form__entry entry_block\">\n              <div class=\"form__label-row \">\n                <label class=\"entry__label\" style=\"font-weight: 700; text-align:left; font-size:16px; text-align:left; font-weight:700; font-family:&quot;Helvetica&quot;, sans-serif; color:#3c4858;\" for=\"EMAIL\" data-required=\"*\">Preencha seu melhor email abaixo<\/label>\n\n                <div class=\"entry__field\">\n                  <input class=\"input \" type=\"text\" id=\"EMAIL\" name=\"EMAIL\" autocomplete=\"off\" placeholder=\"EMAIL\" data-required=\"true\" required \/>\n                <\/div>\n              <\/div>\n\n              <label class=\"entry_error entry_error--primary\" style=\"font-size:16px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#661d1d; background-color:#ffeded; border-radius:3px; border-color:#ff4949;\">\n              <\/label>\n              <label class=\"entry__specification\" style=\"font-size:12px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#8390A4; text-align:left\">\n                Provide your email address to subscribe. For e.g abc@xyz.com\n              <\/label>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-optin sib-form-block\" data-required=\"true\">\n            <div class=\"form__entry entry_mcq\">\n              <div class=\"form__label-row \">\n                <div class=\"entry__choice\" style=\"\">\n                  <label>\n                    <input type=\"checkbox\" class=\"input_replaced\" value=\"1\" id=\"OPT_IN\" name=\"OPT_IN\" required \/>\n                    <span class=\"checkbox checkbox_tick_positive\"\n            style=\"margin-left:\"\n            ><\/span><span style=\"font-size:14px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#3C4858; background-color:transparent;\"><p>Eu concordo em compartilhar meu email com a Capsexpress e seguir suas pol\u00edticas de privacidade<\/p><span data-required=\"*\" style=\"display: inline;\" class=\"entry_label entry_label_optin\"><\/span><\/span> <\/label>\n                <\/div>\n              <\/div>\n              <label class=\"entry_error entry_error--primary\" style=\"font-size:16px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#661d1d; background-color:#ffeded; border-radius:3px; border-color:#ff4949;\">\n              <\/label>\n              <label class=\"entry__specification\" style=\"font-size:12px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#8390A4; text-align:left\">\n                You may unsubscribe at any time using the link in our newsletter.\n              <\/label>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-captcha sib-form-block\">\n            <div class=\"form__entry entry_block\">\n              <div class=\"form__label-row \">\n                <script>\n                  function handleCaptchaResponse() {\n                    var event = new Event('captchaChange');\n                    document.getElementById('sib-captcha').dispatchEvent(event);\n                    window.grecaptcha = window.turnstile;\n                  }\n                <\/script>\n                <div class=\"cf-turnstile g-recaptcha\" data-sitekey=\"0x4AAAAAAAdJF-EFbDSqeVua\" id=\"sib-captcha\" data-callback=\"handleCaptchaResponse\" data-language=\"en\"><\/div>\n              <\/div>\n              <label class=\"entry_error entry_error--primary\" style=\"font-size:16px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#661d1d; background-color:#ffeded; border-radius:3px; border-color:#ff4949;\">\n              <\/label>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div style=\"padding: 8px 0;\">\n          <div class=\"sib-form-block\" style=\"text-align: left\">\n            <button class=\"sib-form-block_button sib-form-block_button-with-loader\" style=\"font-size:16px; text-align:left; font-weight:700; font-family:&quot;Helvetica&quot;, sans-serif; color:#FFFFFF; background-color:#3E4857; border-radius:3px; border-width:0px;\" form=\"sib-form\" type=\"submit\">\n              <svg class=\"icon clickable_icon progress-indicator_icon sib-hide-loader-icon\" viewBox=\"0 0 512 512\">\n                <path d=\"M460.116 373.846l-20.823-12.022c-5.541-3.199-7.54-10.159-4.663-15.874 30.137-59.886 28.343-131.652-5.386-189.946-33.641-58.394-94.896-95.833-161.827-99.676C261.028 55.961 256 50.751 256 44.352V20.309c0-6.904 5.808-12.337 12.703-11.982 83.556 4.306 160.163 50.864 202.11 123.677 42.063 72.696 44.079 162.316 6.031 236.832-3.14 6.148-10.75 8.461-16.728 5.01z\" \/>\n              <\/svg>\n              SUBSCRIBE\n            <\/button>\n          <\/div>\n        <\/div>\n\n        <input type=\"text\" name=\"email_address_check\" value=\"\" class=\"input--hidden\">\n        <input type=\"hidden\" name=\"locale\" value=\"en\">\n      <\/form>\n    <\/div>\n  <\/div>\n<\/div>\n<!-- END - We recommend to place the above code where you want the form in your website html  -->\n\n<!-- START - We recommend to place the below code in footer or bottom of your website html  -->\n<script>\n  window.REQUIRED_CODE_ERROR_MESSAGE = 'Please choose a country code';\n  window.LOCALE = 'en';\n  window.EMAIL_INVALID_MESSAGE = window.SMS_INVALID_MESSAGE = \"Informa\u00e7\u00e3o inv\u00e1lida, tente preencher os campos novamente.\";\n\n  window.REQUIRED_ERROR_MESSAGE = \"Esse campo \u00e9 obrigat\u00f3rio. \";\n\n  window.GENERIC_INVALID_MESSAGE = \"Informa\u00e7\u00e3o inv\u00e1lida, tente preencher os campos novamente.\";\n\n\n\n\n  window.translation = {\n    common: {\n      selectedList: '{quantity} list selected',\n      selectedLists: '{quantity} lists selected'\n    }\n  };\n\n  var AUTOHIDE = Boolean(1);\n<\/script>\n\n<script defer src=\"https:\/\/sibforms.com\/forms\/end-form\/build\/main.js\"><\/script>\n\n<script src=\"https:\/\/challenges.cloudflare.com\/turnstile\/v0\/api.js\" async defer><\/script>\n\n<!-- END - We recommend to place the above code in footer or bottom of your website html  -->\n<!-- End Brevo Form -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Beneficios_do_email_marketing\"><\/span>Benef\u00edcios do email marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Captacao_de_leads\"><\/span>Capta\u00e7\u00e3o de leads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A capta\u00e7\u00e3o de leads \u00e9 um dos principais benef\u00edcios do email marketing, atrelado claro ao que voc\u00ea vai fazer com esses leads ap\u00f3s a captura dos emails deles.&nbsp;<\/p>\n\n\n\n<p>\u00c9 poss\u00edvel que, a cada vez mais, leads sejam captados para sua lista de emails e, assim, quando voc\u00ea divulgar seu produto, as chances de vender mais deste produto aumentam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Relacionamento_com_o_seu_publico\"><\/span>Relacionamento com o seu p\u00fablico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O seu p\u00fablico \u00e9 a pe\u00e7a chave para o seu neg\u00f3cio, pois \u00e9 ele que compra de voc\u00ea, e atrav\u00e9s do email marketing \u00e9 poss\u00edvel se relacionar com seu p\u00fablico de uma forma mais direta, afinal, emails ser\u00e3o enviados para ele a fim de que sejam abertos e a a\u00e7\u00e3o que voc\u00ea quer que seu p\u00fablico realize, seja realizada.<\/p>\n\n\n\n<p>O&nbsp; relacionamento com seu p\u00fablico \u00e9 fundamental, pois \u00e9 atrav\u00e9s deste relacionamento que as vendas acontecem, ou em caso contr\u00e1rio, por que seu p\u00fablico deve comprar de voc\u00ea se voc\u00ea n\u00e3o d\u00e1 aten\u00e7\u00e3o para ele?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aumento_de_vendas\"><\/span>Aumento de vendas&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A captura de emails \u00e9 escalada, \u00e9 poss\u00edvel cada vez mais capturar leads e, para estes mesmos leads, voc\u00ea cria uma campanha de email marketing e todos estes leads receber\u00e3o os mesmos emails.<\/p>\n\n\n\n<p>Desta forma voc\u00ea se comunica de forma direta com os mesmos leads, e como eles fazem parte do seu p\u00fablico, n\u00e3o \u00e9 necess\u00e1rio trabalhos mais exaustivos para realizar vendas, uma vez que a campanha de email marketing ser\u00e1 enviada para todos, e como o p\u00fablico \u00e9 um s\u00f3 e composto por diversos leads, as vendas aumentam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aumentar_o_reconhecimento_da_sua_marca\"><\/span>Aumentar o reconhecimento da sua marca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Quanto mais pessoas conhecendo sua marca, melhor, e quanto mais pessoas interagindo com sua marca, melhor ainda.<\/p>\n\n\n\n<p>\u00c9 preciso que as pessoas interajam com sua marca para que ela seja reconhecida cada vez mais, e o email marketing proporciona isso, intera\u00e7\u00e3o dos leads com o seu neg\u00f3cio.<\/p>\n\n\n\n<p>Logo, quanto mais pessoas interagindo, maior \u00e9 o relacionamento que elas possuem com sua marca, aumentando assim o reconhecimento e, claro, as vendas do seu produto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Com a leitura deste artigo, chegamos \u00e0 conclus\u00e3o de que email marketing ainda funciona e vai continuar funcionando pois se trata de uma estrat\u00e9gia de marketing digital s\u00f3lida e comprovada.<\/p>\n\n\n\n<p>O que pode parecer dif\u00edcil no email marketing n\u00e3o \u00e9 mandar emails, e sim fazer com que o lead abra os emails e realize a a\u00e7\u00e3o desejada.&nbsp;<\/p>\n\n\n\n<p>E por fim,s e voc\u00ea n\u00e3o utiliza email marketing no seu neg\u00f3cio, est\u00e1 a\u00ed um \u00f3timo investimento a ser feito, visto que agregar\u00e1 os diversos benef\u00edcios que foram citados e explicados neste artigo.<\/p>\n\n\n\n<p>E j\u00e1 que estamos falando de email, por que n\u00e3o se inscrever na nossa newsletter e receber nossos conte\u00fados no seu email em primeira m\u00e3o?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para os empreendedores que possuem um neg\u00f3cio presente na internet, seja para vender produtos f\u00edsicos e\/ou digitais, o email marketing [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email marketing ainda funciona? Veja agora se ainda compensa utilizar email marketing<\/title>\n<meta name=\"description\" content=\"Ser\u00e1 que atualmente o email marketing ainda funciona? Para os empreendedores que possuem um neg\u00f3cio presente na internet, seja...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/capsexpress.com.br\/blog\/email-marketing-ainda-funciona\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email marketing ainda funciona? Veja agora se ainda compensa utilizar email marketing\" \/>\n<meta property=\"og:description\" content=\"Ser\u00e1 que atualmente o email marketing ainda funciona? Para os empreendedores que possuem um neg\u00f3cio presente na internet, seja...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/capsexpress.com.br\/blog\/email-marketing-ainda-funciona\/\" \/>\n<meta property=\"og:site_name\" content=\"Capsexpress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CapsExpressBRA\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-21T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-19T17:36:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2022\/10\/email-marketing-ainda-funciona-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Renato Barcellos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Renato Barcellos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/email-marketing-ainda-funciona\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/email-marketing-ainda-funciona\\\/\"},\"author\":{\"name\":\"Renato Barcellos\",\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/0986ed7ad91a536965ab960fb750dc0c\"},\"headline\":\"Email marketing ainda funciona? Veja agora se ainda compensa utilizar email marketing\",\"datePublished\":\"2022-10-21T12:00:00+00:00\",\"dateModified\":\"2024-08-19T17:36:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/email-marketing-ainda-funciona\\\/\"},\"wordCount\":1338,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/email-marketing-ainda-funciona\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/email-marketing-ainda-funciona-scaled.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/email-marketing-ainda-funciona\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/email-marketing-ainda-funciona\\\/\",\"url\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/email-marketing-ainda-funciona\\\/\",\"name\":\"Email marketing ainda funciona? Veja agora se ainda compensa utilizar email marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/email-marketing-ainda-funciona\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/email-marketing-ainda-funciona\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/email-marketing-ainda-funciona-scaled.jpg\",\"datePublished\":\"2022-10-21T12:00:00+00:00\",\"dateModified\":\"2024-08-19T17:36:01+00:00\",\"description\":\"Ser\u00e1 que atualmente o email marketing ainda funciona? Para os empreendedores que possuem um neg\u00f3cio presente na internet, seja...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/email-marketing-ainda-funciona\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/email-marketing-ainda-funciona\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/email-marketing-ainda-funciona\\\/#primaryimage\",\"url\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/email-marketing-ainda-funciona-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/email-marketing-ainda-funciona-scaled.jpg\",\"width\":2560,\"height\":1536,\"caption\":\"Illustration of mail icon\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/email-marketing-ainda-funciona\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email marketing ainda funciona? Veja agora se ainda compensa utilizar email marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/\",\"name\":\"Capsexpress\",\"description\":\"Suplementos e solu\u00e7\u00f5es para marca pr\u00f3pria\",\"publisher\":{\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/#organization\",\"name\":\"CapsExpress\",\"url\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/capsexpresslogo.png\",\"contentUrl\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/capsexpresslogo.png\",\"width\":230,\"height\":90,\"caption\":\"CapsExpress\"},\"image\":{\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/CapsExpressBRA\\\/\",\"https:\\\/\\\/www.instagram.com\\\/capsexpressbra\\\/\",\"https:\\\/\\\/www.youtube.com\\\/Capsexpress\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/0986ed7ad91a536965ab960fb750dc0c\",\"name\":\"Renato Barcellos\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Flux_Dev_A_realistic_portrait_of_a_professional_male_journalis_3.jpg\",\"url\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Flux_Dev_A_realistic_portrait_of_a_professional_male_journalis_3.jpg\",\"contentUrl\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Flux_Dev_A_realistic_portrait_of_a_professional_male_journalis_3.jpg\",\"caption\":\"Renato Barcellos\"},\"description\":\"Sobre o Autor: Renato Barcellos \u00e9 editor do Blog da Capsexpress e especialista em marcas pr\u00f3prias, estrat\u00e9gias de posicionamento e neg\u00f3cios escal\u00e1veis no setor de suplementos e bens de consumo. Com forma\u00e7\u00e3o em Comunica\u00e7\u00e3o e ampla viv\u00eancia no mercado editorial, j\u00e1 colaborou com publica\u00e7\u00f5es voltadas ao empreendedorismo, inova\u00e7\u00e3o e ind\u00fastria. Na Capsexpress, conecta conhecimento pr\u00e1tico com an\u00e1lise cr\u00edtica para ajudar empreendedores a transformarem boas ideias em neg\u00f3cios reais \u2014 sustent\u00e1veis, lucrativos e preparados para crescer.\",\"sameAs\":[\"RenatobarcelosC\"],\"url\":\"https:\\\/\\\/capsexpress.com.br\\\/blog\\\/author\\\/isaceugenio\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Email marketing ainda funciona? Veja agora se ainda compensa utilizar email marketing","description":"Ser\u00e1 que atualmente o email marketing ainda funciona? Para os empreendedores que possuem um neg\u00f3cio presente na internet, seja...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/capsexpress.com.br\/blog\/email-marketing-ainda-funciona\/","og_locale":"pt_BR","og_type":"article","og_title":"Email marketing ainda funciona? Veja agora se ainda compensa utilizar email marketing","og_description":"Ser\u00e1 que atualmente o email marketing ainda funciona? Para os empreendedores que possuem um neg\u00f3cio presente na internet, seja...","og_url":"https:\/\/capsexpress.com.br\/blog\/email-marketing-ainda-funciona\/","og_site_name":"Capsexpress","article_publisher":"https:\/\/www.facebook.com\/CapsExpressBRA\/","article_published_time":"2022-10-21T12:00:00+00:00","article_modified_time":"2024-08-19T17:36:01+00:00","og_image":[{"width":2560,"height":1536,"url":"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2022\/10\/email-marketing-ainda-funciona-scaled.jpg","type":"image\/jpeg"}],"author":"Renato Barcellos","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Renato Barcellos","Est. tempo de leitura":"8 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/capsexpress.com.br\/blog\/email-marketing-ainda-funciona\/#article","isPartOf":{"@id":"https:\/\/capsexpress.com.br\/blog\/email-marketing-ainda-funciona\/"},"author":{"name":"Renato Barcellos","@id":"https:\/\/capsexpress.com.br\/blog\/#\/schema\/person\/0986ed7ad91a536965ab960fb750dc0c"},"headline":"Email marketing ainda funciona? Veja agora se ainda compensa utilizar email marketing","datePublished":"2022-10-21T12:00:00+00:00","dateModified":"2024-08-19T17:36:01+00:00","mainEntityOfPage":{"@id":"https:\/\/capsexpress.com.br\/blog\/email-marketing-ainda-funciona\/"},"wordCount":1338,"commentCount":0,"publisher":{"@id":"https:\/\/capsexpress.com.br\/blog\/#organization"},"image":{"@id":"https:\/\/capsexpress.com.br\/blog\/email-marketing-ainda-funciona\/#primaryimage"},"thumbnailUrl":"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2022\/10\/email-marketing-ainda-funciona-scaled.jpg","articleSection":["Marketing"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/capsexpress.com.br\/blog\/email-marketing-ainda-funciona\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/capsexpress.com.br\/blog\/email-marketing-ainda-funciona\/","url":"https:\/\/capsexpress.com.br\/blog\/email-marketing-ainda-funciona\/","name":"Email marketing ainda funciona? Veja agora se ainda compensa utilizar email marketing","isPartOf":{"@id":"https:\/\/capsexpress.com.br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/capsexpress.com.br\/blog\/email-marketing-ainda-funciona\/#primaryimage"},"image":{"@id":"https:\/\/capsexpress.com.br\/blog\/email-marketing-ainda-funciona\/#primaryimage"},"thumbnailUrl":"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2022\/10\/email-marketing-ainda-funciona-scaled.jpg","datePublished":"2022-10-21T12:00:00+00:00","dateModified":"2024-08-19T17:36:01+00:00","description":"Ser\u00e1 que atualmente o email marketing ainda funciona? Para os empreendedores que possuem um neg\u00f3cio presente na internet, seja...","breadcrumb":{"@id":"https:\/\/capsexpress.com.br\/blog\/email-marketing-ainda-funciona\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/capsexpress.com.br\/blog\/email-marketing-ainda-funciona\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/capsexpress.com.br\/blog\/email-marketing-ainda-funciona\/#primaryimage","url":"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2022\/10\/email-marketing-ainda-funciona-scaled.jpg","contentUrl":"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2022\/10\/email-marketing-ainda-funciona-scaled.jpg","width":2560,"height":1536,"caption":"Illustration of mail icon"},{"@type":"BreadcrumbList","@id":"https:\/\/capsexpress.com.br\/blog\/email-marketing-ainda-funciona\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/capsexpress.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"Email marketing ainda funciona? Veja agora se ainda compensa utilizar email marketing"}]},{"@type":"WebSite","@id":"https:\/\/capsexpress.com.br\/blog\/#website","url":"https:\/\/capsexpress.com.br\/blog\/","name":"Capsexpress","description":"Suplementos e solu\u00e7\u00f5es para marca pr\u00f3pria","publisher":{"@id":"https:\/\/capsexpress.com.br\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/capsexpress.com.br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/capsexpress.com.br\/blog\/#organization","name":"CapsExpress","url":"https:\/\/capsexpress.com.br\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/capsexpress.com.br\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/08\/capsexpresslogo.png","contentUrl":"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/08\/capsexpresslogo.png","width":230,"height":90,"caption":"CapsExpress"},"image":{"@id":"https:\/\/capsexpress.com.br\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CapsExpressBRA\/","https:\/\/www.instagram.com\/capsexpressbra\/","https:\/\/www.youtube.com\/Capsexpress"]},{"@type":"Person","@id":"https:\/\/capsexpress.com.br\/blog\/#\/schema\/person\/0986ed7ad91a536965ab960fb750dc0c","name":"Renato Barcellos","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2025\/07\/Flux_Dev_A_realistic_portrait_of_a_professional_male_journalis_3.jpg","url":"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2025\/07\/Flux_Dev_A_realistic_portrait_of_a_professional_male_journalis_3.jpg","contentUrl":"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2025\/07\/Flux_Dev_A_realistic_portrait_of_a_professional_male_journalis_3.jpg","caption":"Renato Barcellos"},"description":"Sobre o Autor: Renato Barcellos \u00e9 editor do Blog da Capsexpress e especialista em marcas pr\u00f3prias, estrat\u00e9gias de posicionamento e neg\u00f3cios escal\u00e1veis no setor de suplementos e bens de consumo. Com forma\u00e7\u00e3o em Comunica\u00e7\u00e3o e ampla viv\u00eancia no mercado editorial, j\u00e1 colaborou com publica\u00e7\u00f5es voltadas ao empreendedorismo, inova\u00e7\u00e3o e ind\u00fastria. Na Capsexpress, conecta conhecimento pr\u00e1tico com an\u00e1lise cr\u00edtica para ajudar empreendedores a transformarem boas ideias em neg\u00f3cios reais \u2014 sustent\u00e1veis, lucrativos e preparados para crescer.","sameAs":["RenatobarcelosC"],"url":"https:\/\/capsexpress.com.br\/blog\/author\/isaceugenio\/"}]}},"_links":{"self":[{"href":"https:\/\/capsexpress.com.br\/blog\/wp-json\/wp\/v2\/posts\/2215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/capsexpress.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/capsexpress.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/capsexpress.com.br\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/capsexpress.com.br\/blog\/wp-json\/wp\/v2\/comments?post=2215"}],"version-history":[{"count":5,"href":"https:\/\/capsexpress.com.br\/blog\/wp-json\/wp\/v2\/posts\/2215\/revisions"}],"predecessor-version":[{"id":4793,"href":"https:\/\/capsexpress.com.br\/blog\/wp-json\/wp\/v2\/posts\/2215\/revisions\/4793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/capsexpress.com.br\/blog\/wp-json\/wp\/v2\/media\/2216"}],"wp:attachment":[{"href":"https:\/\/capsexpress.com.br\/blog\/wp-json\/wp\/v2\/media?parent=2215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/capsexpress.com.br\/blog\/wp-json\/wp\/v2\/categories?post=2215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/capsexpress.com.br\/blog\/wp-json\/wp\/v2\/tags?post=2215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}