{"id":104,"date":"2019-09-02T06:30:35","date_gmt":"2019-09-02T09:30:35","guid":{"rendered":"https:\/\/capsexpress.com.br\/blog\/?p=104"},"modified":"2024-10-08T15:21:05","modified_gmt":"2024-10-08T18:21:05","slug":"como-identificar-nichos-de-mercado-para-seu-produto-fisico","status":"publish","type":"post","link":"https:\/\/capsexpress.com.br\/blog\/como-identificar-nichos-de-mercado-para-seu-produto-fisico\/","title":{"rendered":"Como identificar nichos de mercado para seu produto f\u00edsico"},"content":{"rendered":"\n<p>Voc\u00ea j\u00e1 deve ter feito os c\u00e1lculos para saber se um produto f\u00edsico \u00e9 rent\u00e1vel. Ainda bem! Porque isso te trouxe para esta etapa importante, a identifica\u00e7\u00e3o do nicho de mercado em que voc\u00ea vai atuar.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Como identificar um nicho de mercado PROMISSOR para investir - Capsexpress feat Estevao Calheirana\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/hK147YbWg9Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sum\u00e1rio<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/capsexpress.com.br\/blog\/como-identificar-nichos-de-mercado-para-seu-produto-fisico\/#Mercado_x_Nicho\" >Mercado x Nicho<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/capsexpress.com.br\/blog\/como-identificar-nichos-de-mercado-para-seu-produto-fisico\/#Forcas\" >For\u00e7as<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/capsexpress.com.br\/blog\/como-identificar-nichos-de-mercado-para-seu-produto-fisico\/#Usando_ferramentas_simples_para_gerar_grande_valor\" >Usando ferramentas simples para gerar grande valor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/capsexpress.com.br\/blog\/como-identificar-nichos-de-mercado-para-seu-produto-fisico\/#Muito_alem_de_uma_breve_busca\" >Muito al\u00e9m de uma breve busca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/capsexpress.com.br\/blog\/como-identificar-nichos-de-mercado-para-seu-produto-fisico\/#Quando_devo_comecar\" >Quando devo come\u00e7ar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/capsexpress.com.br\/blog\/como-identificar-nichos-de-mercado-para-seu-produto-fisico\/#Vamos_agir\" >Vamos agir<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mercado_x_Nicho\"><\/span>Mercado x Nicho <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>(Amplitude=concorr\u00eancia) <\/strong><\/p>\n\n\n\n<p>Bom, voc\u00ea sabe mas vale lembrar que quanto mais amplo for o seu mercado, voc\u00ea ir\u00e1 concorrer com mais produtos, e quanto mais nichado, maior ser\u00e1 a probabilidade de voc\u00ea encontrar o &#8220;oceano azul&#8221; (nicho de mercado sem concorr\u00eancia e mais lucrativo). <\/p>\n\n\n\n<p>Quem sabe identificar nichos e atender as necessidades e gerar valor para estes nichos consegue crescer e se estabelecer no mercado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Forcas\"><\/span>For\u00e7as <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ent\u00e3o, uma das primeiras coisas a se observar quando se est\u00e1 buscando um mercado \u00e9 a for\u00e7a dos concorrentes e a amea\u00e7a de novos entrantes. <\/p>\n\n\n\n<p>Isso tudo pode ser visto previamente em uma <a href=\"https:\/\/resultadosdigitais.com.br\/marketing\/analise-swot\/\" target=\"_blank\" rel=\"noreferrer noopener\">an\u00e1lise de SWOT<\/a>, em que voc\u00ea compara mercados e nichos e os coloca em compara\u00e7\u00e3o de lucratividade e concorr\u00eancia.&nbsp; <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Usando_ferramentas_simples_para_gerar_grande_valor\"><\/span>Usando ferramentas simples para gerar grande valor <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Uma das minhas estrat\u00e9gias na forma\u00e7\u00e3o de produtos f\u00edsicos \u00e9 procurar nas pesquisas relacionadas do <a href=\"https:\/\/google.com\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>, palavras que tem a ver com a dor do consumidor, ap\u00f3s isso voc\u00ea pode ir para o <a href=\"https:\/\/trends.google.com.br\/trends\/?geo=BR\" target=\"_blank\" rel=\"noreferrer noopener\">Google Trends <\/a> a fim de possuir dados mais estruturados a respeito do assunto. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/image.png\" alt=\"Imagem do buscador Google para pesquisa.\" class=\"wp-image-105\"\/><\/figure>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Uma das pesquisas relacionadas que eu achei mais intrigante \u00e9 como nutrir o cabelo, eu poderia pesquisar qualquer outro tipo de pergunta, como exemplos: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>como tratar&#8230;;<\/li>\n\n\n\n<li>como melhorar&#8230;; <\/li>\n\n\n\n<li>melhorando o\u2026;<\/li>\n\n\n\n<li>impot\u00eancia de\u2026; <\/li>\n\n\n\n<li>d\u00e9ficit de\u2026;<\/li>\n<\/ul>\n\n\n\n<p>Enfim, qualquer coisa que remeta a uma dor do consumidor. <\/p>\n\n\n\n<p>Agora indo ao <a href=\"https:\/\/trends.google.com.br\/trends\/?geo=BR\" target=\"_blank\" rel=\"noreferrer noopener\">Google T<\/a><a href=\"https:\/\/trends.google.com.br\/trends\/?geo=BR\">rends<\/a>, podemos verificar o volume de pesquisa e o n\u00famero de pessoas interessadas em resolver os problemas de, neste caso, nutri\u00e7\u00e3o capilar. <br><\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"539\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/image-2-1024x539.png\" alt=\"Imagem do Google trends para determinada palavra-chave.\" class=\"wp-image-107\"\/><\/figure>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>O mais legal do <a href=\"https:\/\/trends.google.com.br\/trends\/?geo=BR\" target=\"_blank\" rel=\"noreferrer noopener\">Google Trend<\/a><a href=\"https:\/\/trends.google.com.br\/trends\/?geo=BR\">s<\/a> \u00e9 que voc\u00ea ainda pode comparar com o volume de busca de outras palavras chaves, assim \u00e9 poss\u00edvel identificar melhor o nicho de mercado que quer atender. <\/p>\n\n\n\n<p>Um aspecto a se analisar tamb\u00e9m \u00e9 onde est\u00e3o os clientes que quero atender neste nicho, onde est\u00e1 o maior volume de procura por esta solu\u00e7\u00e3o de nutrir o cabelo.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"498\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/image-1-1024x498.png\" alt=\"Imagem do Google Trends indicando regi\u00e3o onde mais se possui a busca de determinada palavra-chave.\" class=\"wp-image-106\" style=\"width:840px;height:408px\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/image-1-1024x498.png 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/image-1-300x146.png 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/image-1-768x373.png 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/image-1.png 1158w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Podemos perceber que as procuras por \u201ccomo nutrir o cabelo\u201d est\u00e3o, basicamente, em S\u00e3o Paulo. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Muito_alem_de_uma_breve_busca\"><\/span><strong>Muito al\u00e9m de uma breve busca<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Eu recomendo que voc\u00ea use essas ferramentas por base e n\u00e3o como informa\u00e7\u00f5es \u00fanicas para seu investimento, afinal de contas, existem v\u00e1rios sin\u00f4nimos que voc\u00ea deve abordar na sua pesquisa de mercado online, como exemplos: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cNutri\u00e7\u00e3o capilar\u201d;&nbsp; <\/li>\n\n\n\n<li>\u201cPor que meu cabelo \u00e9 seco\u201d; <\/li>\n\n\n\n<li>\u201cComo se livrar de pontas duplas\u201d; <\/li>\n\n\n\n<li>\u201cComo hidratar meu cabelo\u201d;<\/li>\n<\/ul>\n\n\n\n<p>As possibilidades s\u00e3o quase infinitas nas varia\u00e7\u00f5es das palavras que voc\u00ea ir\u00e1 procurar, mas essa pesquisa proporciona uma base de informa\u00e7\u00f5es de mercados que possuem demanda em compara\u00e7\u00e3o com mercados onde n\u00e3o tem demanda. <\/p>\n\n\n\n<p>Um bom local para gerar as perguntas relacionadas ao produto \u00e9 o <a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AnswareThePublic<\/a>. Este site forma as perguntas e frases em forma de \u00e1rvore e coloca o \u00edcone mais escuro para as mais procuradas e o mais claro para as menos procuradas, assim voc\u00ea pode ater sua pesquisa de forma mais concentrada nas frases e perguntas mais procuradas. <br><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/image-3-1024x1024.png\" alt=\"\" class=\"wp-image-108\" srcset=\"https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/image-3-1024x1024.png 1024w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/image-3-150x150.png 150w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/image-3-300x300.png 300w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/image-3-768x768.png 768w, https:\/\/capsexpress.com.br\/blog\/wp-content\/uploads\/2019\/09\/image-3.png 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><em>Oceano azul x Oceano des\u00e9rtico (What?) \u201cDo que adianta estar em um oceano azul se l\u00e1 n\u00e3o tiver alimento?!\u201d<\/em> &#8211; \u00e9 importante encontrar um nicho onde o consumidor precisa ser atendido e n\u00e3o um lugar onde n\u00e3o tenha demanda alguma &nbsp;somente por n\u00e3o haver concorr\u00eancia. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quando_devo_comecar\"><\/span><strong>Quando devo come\u00e7ar?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Agora que voc\u00ea sabe como identificar nichos de mercado, saiba que existem infinitos nichos jamais explorados e que guardam seus tesouros para o pr\u00f3ximo empreendedor. <\/p>\n\n\n\n<p>Basta ter a coragem e agir para atender esses consumidores de forma que gere valor e que os ajude nas suas dores. <\/p>\n\n\n\n<p>Cada dia que passa e voc\u00ea deixa esses nichos sem ser atendidos, novos entrantes est\u00e3o buscando por eles para extrair o tesouro desses mercados. <br><\/p>\n\n\n\n<!-- Begin Brevo Form -->\n<!-- START - We recommend to place the below code in head tag of your website html  -->\n<style>\n  @font-face {\n    font-display: block;\n    font-family: Roboto;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/normal\/normal\/7529907e9eaf8ebb5220c5f9850e3811.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/normal\/normal\/25c678feafdc175a70922a116c9be3e7.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 600;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/medium\/normal\/6e9caeeafb1f3491be3e32744bc30440.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/medium\/normal\/71501f0d8d5aa95960f6475d5487d4c2.woff) format(\"woff\")\n  }\n\n  @font-face {\n    font-display: fallback;\n    font-family: Roboto;\n    font-weight: 700;\n    src: url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/bold\/normal\/3ef7cf158f310cf752d5ad08cd0e7e60.woff2) format(\"woff2\"), url(https:\/\/assets.brevo.com\/font\/Roboto\/Latin\/bold\/normal\/ece3a1d82f18b60bcce0211725c476aa.woff) format(\"woff\")\n  }\n\n  #sib-container input:-ms-input-placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container input::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container textarea::placeholder {\n    text-align: left;\n    font-family: \"Helvetica\", sans-serif;\n    color: #c0ccda;\n  }\n\n  #sib-container a {\n    text-decoration: underline;\n    color: #2BB2FC;\n  }\n<\/style>\n<link rel=\"stylesheet\" href=\"https:\/\/sibforms.com\/forms\/end-form\/build\/sib-styles.css\">\n<!--  END - We recommend to place the above code in head tag of your website html -->\n\n<!-- START - We recommend to place the below code where you want the form in your website html  -->\n<div class=\"sib-form\" style=\"text-align: center;\n         background-color: #EFF2F7; 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Tudo para voc\u00ea que quer sair do papel e empreender online!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Neste post vamos abordar maneiras de identificar nichos de mercados para atender com um produto f\u00edsico e as ferramentas para realizar 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